Affinity Africa

Affinity Africa

Financial Services

Accra, Greater Accra 3,236 followers

Affinity Africa builds financial institutions that leverage fintech to support the financially underserved and excluded.

About us

Affinity Africa is an owner and operator of financial services companies in sub-Saharan Africa. We pride ourselves on establishing digital-forward and branch-light financial institutions, leveraging fintech and innovative design-led solutions to improve financial access and affordability. Affinity supports the unbanked and under-served by providing every individual and business with accessible and affordable financial services they can trust. The business intends to make digital banking a successful and valuable part of its distribution strategy showcasing a better standard for banking in Africa. Founded in 2013, Affinity launched in Ghana in 2015 after acquiring PayFlex Microfinance Company Limited (now known as Affinity Ghana Savings and Loans) to focus on financial inclusion and financial literacy in a region that is underserved and under-penetrated. Ghana’s banked rate is 40%, where access to capital is even lower at 8%; this cripples MSMEs (micro, small and medium-sized enterprises) and entrepreneurship. Affinity currently supports the lives of 25,000 individuals and we estimate that our products will impact the lives of up to 400,000 by 2024.

Industry
Financial Services
Company size
11-50 employees
Headquarters
Accra, Greater Accra
Type
Privately Held
Founded
2013
Specialties
SMEs, Entrepreneurs, Growth Capital, and Advisory Services

Locations

  • Primary

    No. 6 Asafoatse Ankaa Street, Ringway Estates

    Accra, Greater Accra, GH

    Get directions

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