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Effect of Online Advertisement Types on Click Behavior in ...
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由 CH Wu 著作2017被引用 6 次 — This paper presents a study that empirically examine a research model that describes click behavior of online advertisements (ad) posted in the online ...
Effect of Online Advertisement Types on Click Behavior in ...
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This paper presents a study that empirically examine a research model that describes click behavior of online advertisements (ad) posted in the online ...
Uyanga Bayarjargal
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Effect of Online Advertisement Types on Click Behavior in Mongolia: Mediating Impact of Emotion. MISNC 2017: 18:1-18:8. [+][–]. Coauthor network. maximize. Note ...
Effect of Online Ad on Click Intention - ACM Digital Library
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由 CC Wu 著作2020被引用 1 次 — In this paper, the effect of emotion induced via viewing an online advertisement in the context of electrical scooter (ie, Gogoro) on click attitude toward ...
Meng-Hsuan Kan
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Effect of Online Advertisement Types on Click Behavior in Mongolia: Mediating Impact of Emotion. MISNC 2017: 18:1-18:8. [c1]. view. electronic edition via DOI ...
Chien-Hsing Wu
Semantic Scholar
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Semantic Scholar
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This paper presents a study that empirically examine a research model that describes click behavior of online advertisements (ad) posted in the online ...
Manuela Schröder's research works | Nuremberg University of ...
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... behavior are influenced by the types of media ads. ... Reference: Effect of Online Advertisement Types on Click Behavior in Mongolia: Mediating Impact of ...
Privacy and Cost Concerns in Online Advertising—Literature ...
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... Effect of online advertisement types on click behavior in Mongolia: mediating impact of emotion. ... ads on facebook: an effective marketing tool for online ...
How does herd behaviour impact the purchase intention? ...
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由 M Pham 著作2023被引用 7 次 — This article aims to determine the effect of herd behaviour on the relationship between information adoption and purchase intention and the moderating of risk ...
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The persuasiveness of metaphor in advertising
The University of Queensland
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The University of Queensland
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The interaction effect between emotion and metaphor in advertising on click- through rates is mediated by cognitive flexibility, such that mixed emotions.
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