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Strategic Rivalry for Market Share: A Contest Theory ...
Springer
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Springer
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由 EJ Dockner 著作2018被引用 16 次 — The current research is concerned with brand advertising strategies of firms that compete for market shares over time. The study of market share ...
Strategic Rivalry for Market Share: A Contest Theory ...
RePEc: Research Papers in Economics
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RePEc: Research Papers in Economics
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由 EJ Dockner 著作2018被引用 16 次 — The paper extends the Lanchester model of advertising competition to a setup in which the rate at which a firm attracts customers from its competitors ...
Strategic Rivalry for Market Share: A Contest Theory ...
ResearchGate
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2024年12月9日 — The paper extends the Lanchester model of advertising competition to a setup in which the rate at which a firm attracts customers from its competitors depends
Dynamic Models of Advertising Competition
Springer
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Springer
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由 GM Erickson 著作被引用 187 次 — Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition. Article 19 February 2018. A Lanchester-Type Dynamic Game of ...
US$109.99
Advertising patterns in a dynamic oligopolistic growing ...
ScienceDirect.com
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ScienceDirect.com
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由 R Amir 著作2021被引用 8 次 — E.J. Dockner et al. Strategic rivalry for market share: a contest theory approach to dynamic advertising competition. Dynamic Games and Applications. (2018).
Differential game approach to pricing and advertising ...
ScienceDirect.com
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ScienceDirect.com
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由 HA Mahdiraji 著作2021被引用 7 次 — This study proposes a model to make concurrent decisions on dynamic pricing and advertising to maximise firms' profitability over an infinite time horizon ...
The Dynamics of Rivalry
Strategy Dynamics
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Strategy Dynamics
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由 K Warren 著作1999被引用 34 次 — Just three forms of rivalry capture the dynamics of these processes: developing potential customers, capturing rivals' customers and competing for sales to.
14 頁
(PDF) The Dynamics of Rivalry
ResearchGate
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ResearchGate
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2024年10月22日 — Just three forms of rivalry capture the dynamics of these processes: developing potential customers, capturing rivals' customers and competing for sales to ...
STRATEGIC TRADE-OFFS IN PLATFORM MARKETS
jstor
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由 C CENNAMO 著作2013被引用 1071 次 — competing rivals by securing a larger number of popular applications in exclusivity deals. Improving a platform's content by promoting competition among ...
The Theory of Multimarket Competition: A Synthesis and ...
Sage Journals
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Sage Journals
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由 S Jayachandran 著作1999被引用 439 次 — The theory of multimarket competition suggests that the phenomenon of mutual forbearance may reduce the market-level intensity of competition between two firms.