Raising a Glass to the New Look of Pils Hellas — and a Red Dot Win 🔴 at the Red Dot Design Awards for 2024! The first beer to promote itself as a Greek product back in 1996, Pils Hellas is a ground-breaking brand that had a rather dated identity. We undertook a total brand transformation, from the logo and label to the storytelling and marketing material. Emphasizing the beer’s Greek ingredients and origins, the illustrated icon features the huntress Atalanta, framed by sheaves of barley. Atalanta, the name of the town where the beer is brewed, is also a heroine from Greek mythology. The epitome of grace and strength, Atalanta was a huntress — assertive, unconventional, and fiercely independent. These values became the foundation for our rebrand, using confident typography and a dynamic visual language. A ‘full-bodied’ combination of serif fonts reflects the balanced flavours of the product, while the handwritten signature brings an air of freedom and the promise of quality. The colour palette of vigorous red, Greek blue, and barley gold underlines the strong sense of place and personality. All in all, a brave and bold identity for a heritage brand that always goes against the grain. ✨ A heartfelt thank you to HELLENIC BREWERIES of ATALANTI S.A. Nikitas Aspiotis Alexandros Kritikos Dimitris Stefanakis With love! the 'g' team 🚀 Michalis Georgiou Dimitris Stefanidis Sofia Kyrimi Konstantinos M. Fani Paleologou #PilsHellas by #gdesignstudio #branding #brandidentity #branddesign #visualidentity #graphicdesign #illustration #graphicdesigner #illustrator #illustrations #brandmark #typography #logo #packagingdesign #worldbranddesign
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