IPG Mediabrands Hellas

Yesterday, Interpublic Group (IPG) unveiled Interact, a new integrated platform that combines data, media, creative, and production to streamline brand marketing. Developed and hosted by KINESSO, Interact is core to every significant engagement across Interpublic, and has helped power recent new business wins for the company, with existing and new clients. Learn more about Interact in the latest Campaign article featuring Jarrod Martin, CEO of Acxiom and KINESSO: https://bit.ly/3NtXqkb

Last week, KINESSO had the distinct honor of sponsoring and participating in a pivotal gathering at the 'A.I. Unleashed – The AI Generated Odyssey' conference, organized by IAB Hellas. This event showcased the transformative power of AI in the digital marketing landscape, making a significant leap forward in our collective journey towards innovation.   Our very own Michael Lovisa, SVP AI, Research & Development of KINESSO, graced us with his presence in Greece, presenting "The A.I. Media Matrix - The Impact of A.I. on Agency Capabilities Today & Tomorrow." Michael's insights into the generative phase of AI and its impact on agency operations have not only enlightened us but also infused a wave of optimism about KINESSO's future in this rapidly evolving domain.   Dominique Mikaits, CEO of KINESSO Greece, further enriched the dialogue by engaging in a critical panel discussion on 'the future of A.I. in Advertising.' Dominique's perspectives into the implications of AI for advertising, underscored our commitment to leading the charge in ethical, effective AI deployment.   This conference was a beacon, illuminating the path KINESSO is carving at the forefront of AI integration in digital marketing. Our endeavors, led by visionaries like Michael and Dominique, demonstrate our prowess in navigating the AI revolution and our dedication to creating an environment where our employees thrive amidst these changes.   A heartfelt thank you to Michael for sharing his and his team's groundbreaking work and insights with us in Greece. Your visit has cemented our belief in the bright future of KINESSO amidst the #AI revolution.   Together, we are not just witnessing the future; we are creating it. Here's to leading the way in AI-driven digital marketing, today and tomorrow.   #KINESSO #AIUnleashed #Innovation #AIFuture #imc24

There’s nothing like starting the week with a win! We’re excited to share that Ad Age has named IPG Mediabrands US Network of the Year. The Ad Age A-List & Creativity Awards showcase the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing, and the expanding innovation landscape. This recognition was based on creativity and effectiveness, new business success, talent within the network and other factors critical to our business. Thank you to the teams across our organization who contributed to this win - this award is for you! https://bit.ly/48QsiUf #IPGMediabrands #NetworkOfTheYear