Claiming your website gives you insight into how often your content is shared on Pinterest. It also helps people know where to find more information, since your Pinterest profile is linked to any Pins with saved content from your website.

Whenever an image from your claimed website is saved:

  • Your profile picture will appear alongside the Pin
  • The Pin will link to your Pinterest profile 
  • People will see the option to follow you on Pinterest
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    Before you get started

    While it’s not required, to get the most from your claimed website, we recommend signing up for a Pinterest business account. Learn more about the benefits of a Pinterest business account.
    Types of websites you can claim

    To claim a website, you must own the domain, subdomain or subpath, and you need to be able to edit the source code. As a result, you’re unable to claim most social accounts and online stores hosted on marketplaces like Etsy, eBay and Amazon.

    A website can only be claimed by one Pinterest account. Each website you claim will be treated as a separate domain (unless they route to the same place).
    How to claim your website

    There are three ways you can claim a website. You can add an HTML tag, HTML file or TXT record to your website. You can learn more about each of these options below.

    Verification method What it is What you'll do
    HTML tag A small piece of text that describes a webpage's content. Copy and paste a personalized HTML tag from Pinterest and add it to the source code of your website.
    HTML file Hypertext Markup Language (HTML) is used to format the structure of your webpages. Download an HTML file from Pinterest and add it to your web server.
    DNS TXT record A Domain Name System (DNS) record contains text information about your website. These records determine how the server responds to requests. Copy and paste a personalized TXT record from Pinterest and add it to your website's DNS records.
  • Log in to your Pinterest business account.
  • Click   in the top-right corner to open your menu.
  • Select Settings.
  • Click Claimed accounts from the left-side navigation.
  • Click Claim next to Websites.
  • Click the text in the box below Add HTML tag to copy it
  • Click Continue.
  • In a separate window, log in to your website.
  • Go to the index.html file of your website and add the tag to the <head> section before the <body> section.
    • This step will vary by website host. Check the website resources below to see if additional help is available.
  • Return to Pinterest and enter your website URL in the text box.
  • Click Verify.
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    Afterwards, we’ll automatically check for the HTML tag on your website. Once you’ve successfully claimed a website, you can remove the HTML tag from your site.
  • Log in to your Pinterest business account.
  • Click   in the top-right corner to open your menu.
  • Select Settings.
  • Click Claimed accounts from the left-side navigation.
  • Click Claim next to Websites.
  • Click Download below Upload HTML file, then click Continue.
  • In a separate window, log in to your website
  • Upload the HTML file to your web server at the root folder.
    • This step will vary by website host. Check the website resources below to see if additional help is available.
    • If you upload to a subfolder we won't be able to access the file.
  • Return to Pinterest and enter your website URL in the text box.
  • Click Verify.
    •

    Afterwards, we’ll automatically check for the HTML file on your website. Once you’ve successfully claimed a website, you can remove the HTML file from your site.
  • Log in to your Pinterest business account.
  • Click   in the top-right corner to open your menu.
  • Select Settings.
  • Click Claimed accounts from the left-side navigation.
  • Click Claim next to Websites.
  • Click the text in the box below Add TXT record to copy it, then click Continue.
  • In a separate window, log in to your domain host.
  • Paste the TXT you copied from Pinterest into your DNS record section.
    • If your domain host requires it, add @ in the Host field.
    • You may need to wait up to 72 hours for the changes to take effect.
  • Return to Pinterest and enter your website URL in the text box.
  • Click Verify.
    •

    Afterwards, we’ll automatically check for the TXT record on your website. Once you’ve successfully claimed a website, you can remove the TXT record from your site.

    Website resources: Big Cartel, BigCommerce, Blogger, Bluehost, FatCow, GoDaddy, HostGator, HostMetro, iPage, Pattern by Etsy, PrestaShop, Shopify, SiteGround, Squarespace, Storeenvy, Tumblr, Volusion, Weebly, Wix, WordPress, Zenfolio

    Once you've decided how you'd like to verify your website, follow the steps below. Keep in mind, the process may vary slightly by website provider.
    Find your claimed websites

    You can see which websites you’ve successfully claimed by going to your Settings and selecting Claimed accounts. Any current claimed websites will appear under the Websites section.
  • Log in to your Pinterest business account. 
  • Click   at the top-right corner to open your menu.
  • Select Settings.
  • Click Claimed accounts from the left-side navigation.
  • Click Unclaim next to the website you want to remove.
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    Once a claimed website is removed, any Pins associated with the site will no longer be connected to your Pinterest account.
    What's next?

    Now that you’ve claimed your website, learn how to view Pin analytics to understand how people are engaging with your content. And if you haven’t already, add a link to your website on your profile.
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