Baozun Inc.

During the recent 7th China International Import Expo, Arthur Yu, President of Baozun e-Commerce, shared in a Yicai 第一财经 interview how the concept of the first store economy is applicable online and offline. When introducing global consumer brands to the Chinese market, Baozun focuses on helping them explore new opportunities for growth with #omnichannel strategy. And through flagship stores, brands like ALDO Group and Hunter Boots Ltd experience a boost in their #brandawareness and sales. By participating and showcasing in the CIIE expo, Baozun hopes to introduce more high calibre global brands into the Chinese market and find niche market opportunities. Read more about our #digitalcommerce expertise and services for international brands here: https://lnkd.in/gucJGeWC #Baozun #BrandStrategy #eCommerce #SocialCommerce #Retail #ALDO #ApparelIndustry #Branding #BusinessDevelopment #FashionIndustry #Partnership #ThoughtLeadership

As a leader in #digitalcommerce, Baozun has been recently invited to the Macao International Trade and Investment Fair (MIF) to engage with exhibitors and potential partners and showcase its expertise in driving digital transformation for brands in China’s dynamic #retail environment and helping them achieve sustainable growth. During the event, Baozun Omni-channel Digital Operation Platform (BOCDOP), an independent brand of Baozun for technology commercialization and U DAILY PLUS, a health brand independently incubated by Baozun, were showcased for their differentiated products and offerings, which attracted much attention. Read more into Baozun’s showcase at the MIF here: https://lnkd.in/gDkk6JJp #Baozun #eCommerce #SocialCommerce #Omnichannel #DigitalTransformation

Tonight, we are pleased to announce our third quarter unaudited financial results. In the third quarter of 2024, Baozun Group achieved a 12.8% year-over-year revenue increase, powered by solid performances from both Baozun E-Commerce (BEC) and Baozun Brand Management (BBM). Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “I’m pleased that Baozun is advancing our strategic vision, with robust topline growth driven by transformative initiatives. The quarter has been a pivotal quarter of growth and progress across our segments, reflecting the resilience and adaptability of our strategies.” For more information on the results, please visit our website: https://lnkd.in/gheQRtc9 #FinancialReport #FinancialResults #FY2024 #Baozun #Q3 #DigitalCommerce #Finance #eCommerce #BrandManagement

We are glad to share that Baozun and ALDO Group made their debut at the recent 7th China International Import Expo in #Shanghai, curating an immersive Canadian lifestyle experience for event audiences. Featured alongside several other iconic brands at the Canada Pavillion, ALDO showcased its most popular and latest offerings to consumers around the globe through this annual gathering. Furthermore, Baozun and ALDO participated in a series of business matching events hosted by the Consulate General of #Canada to #China, in Shanghai, in a bid to seek more partners and build growing influence in the Chinese market. As the exclusive franchising partner for ALDO in China from 2024, Baozun will continue to work along with the brand headquarters to deliver more quality products and experiences to local consumers. We invite you to take a close look at a recollection of our key moments from the CIIE. #Baozun #Retail #eCommerce #BrandStrategy #Branding #Fashion #ApparelIndustry #DigitalCommerce #B2B #FashionIndustry #Luxury

During this year's Double 11 Shopping Festival, Baozun empowered brand partners to achieve double-digit year-over-year #GMV growth, with 244 brands recording strong performance across all channels. Among Baozun's serving clients, 4 brands saw their online sales surpass 1 billion yuan while 30 brands gained 200%+ YoY growth. Brands also seen positive growth across major platforms including #Tmall, #Douyin, JD.com and vip.com. Behind these achievement lies Baozun's unswerving commitment to technological innovation, #omnichannel marketing capabilities, responsive #customerservice as well as reliable #logistics support. Learn more from our Double 11 performance report here. Stay tuned for more trends insight sharing for China’s #digitalcommerce campaigns. #Baozun #SocialCommerce #eCommerce #OnlineShopping #Retail #1111 #ConsumerInsights #MarketAnalysis #MarketResearch #MarketTrends #ArtificialIntelligence #BusinessIntelligence #RetailTrends #GenerativeAI

Built to excel on platforms like RED, CCC leverages a unique 3C formula—Good Creativity x (Good Content + Good Operations) = Good Sales to seek more business potential for brands. CCC enables brands to forge authentic connections, driving growth and amplifying #digitalimpact. Learn more about CCC’s transformative brand engagement approach with Wil Chang, General Manager of the Creative Content Centre at Baozun e-Commerce, in the video interview here: https://lnkd.in/gW8GWFYC #Baozun #DigitalCommerce #SocialCommerce #OnlineRetail #BigData #Livestream #Douyin #Xiaohongshu #CustomerExperience #eCommerce

Rooted in Baozun’s #eCommerce DNA, Baozun’s Creative Content to Commerce (CCC) team is crafted to meet brands’ evolving commercial needs in an #omnichannel landscape. Built to excel on platforms like RED, CCC leverages a unique 3C formula—Good Creativity x (Good Content + Good Operations) = Good Sales to seek more business potentials for #brands. Through data-driven KOL placements, creative IP, and specialized #consumerinsights, CCC enables brands to forge authentic connections, driving growth and amplifying digital impact. Learn more about CCC’s transformative #brandengagement approach with Wil Chang, General Manager of the Creative Content Centre at Baozun e-Commerce, in the full insight here: https://lnkd.in/gW8GWFYC #Baozun #DigitalCommerce #SocialCommerce #Livestreaming #Broadcast #Retail #OnlineShopping #SocialMediaMarketing #Phygital #LiveShopping

#Livestream commerce has become a major force in online #retail, with 37.8% in penetration rate and a user base of 597 million in 2023. Recognising this, Baozun enhanced its broadcast capabilities to support brand growth through creative content. Equipped with industry-leading facilities, Baozun’s Creative Livestream Center delivers high-quality, #omnichannel livestream services. This earned Baozun a spot on the #Shanghai Municipal Commerce Commission’s list of Livestream Commerce Bases. Looking ahead, Baozun will continue to leverage #technology, data, and innovation to strengthen its customer-centric offerings, while creating value for brands in an evolving market. #Baozun #DigitalCommerce #CustomerEngagement #Retail #Marketing #SocialCommerce #DigitalMarketing #eCommerce #Broadcast #TikTok

Attention! The 7th China International Import Expo (CIIE) is just one day away! As the exclusive franchising partner for ALDO Group in #China in both #ecommerce and traditional #retail since 2024, Baozun is proud to announce the Canadian apparel label’s debut at the expo under the theme of “New Era, Shared Future”, from November 5–10 at the National Exhibition and Convention Center (Shanghai). As part of the invitation from the Consulate General of Canada in Shanghai, ALDO will showcase its latest autumn/winter collection, some of them tailored for local consumers, at Canada’s National Pavilion in the Consumer Products Hall. Nuxe Group, a French #cosmetic and #beauty brand with Baozun as its exclusive distributor for China market, will also showcase its offering during the CIIE. Furthermore, this year, Baozun becomes a member of the “6 Days + 365 Days” One-Stop Trading Service Platform of CIIE and will offer comprehensive digital commerce solutions for exhibitors. Baozun will also be involved in supporting activities of the 7th CIIE like the Silk Road E-commerce Conference on Cooperation, Innovation and Development & Launching Ceremony of 2024 National Silk Road e-Commerce Carnival. Looking forward to seeing you in #Shanghai! #Baozun #ALDO #Canada #CIIE #ApparelIndustry #BrandStrategy #Phygital #DigitalCommerce #FashionIndustry #ThoughtLeadership

As a partner to brands, Baozun’s role is to work with them to serve consumers well. We are constantly exploring how can we better leverage the power of technology to enhance consumer experience in an ever-evolving business environment, shared Isabella Jiayun Liu, General Manager, Business Acceleration Office, Baozun e-Commerce in a recent interview. Learn more about how Baozun will continue to uphold the vision of "Technology Empowers The Future Success" to respond to rapid market changes and assist brands in facing challenges together: https://lnkd.in/gxBB_xgt. #Baozun #DigitalCommerce #CustomerEngagement #Retail #Marketing #ConsumerInsights #RetailInnovation #DigitalMarketing #eCommerce