Go-to-market ≠ Creating valuable content to get leads. Content creation is just one of the 28 moments in today's customer journey, according to Jay McBain, Chief Analyst at Canalys. The other 27 moments? They're most likely partner-driven. The LinkedIn influencer that mentions your product in their post. The consultant that refers your product to their clients. The SaaS company that integrates their product with yours. They all make up the customer journey. Read the full article below to learn more 👇
There is major disconnect in the GTM (go to market) industry. Those people who are trying to integrate marketing, sales, and CX professionals into one cohesive strategy and set of motions are missing a tectonic shift in the buyer and the overall tech industry.