Havas Hong Kong

HK4As Students' Award 2024 is closing for submission on November 27. David Tam (Associate Creative Director, Havas Hong Kong), chairman of the Students' Award is sharing his tips on cracking the brief of “convincing your superior of a 4-day work week” 1️⃣ Understand Your Target Audience: Discover the insights that will resonate with them. Let these insights guide you to develop your big idea, which should be explainable in 1-2 sentences.   2️⃣ Innovate Tangibly: While the “4-Day Work Week” isn’t a tangible product, don’t let that limit you. Create funny, out-of-the-box, yet relevant “tangible” innovations to promote this new working style. 3️⃣ Break Free from Constraints: Don’t let media platforms or execution limit you! There is no standard format in the creative world. Surprise us! Present your idea with energy and style, and blow our minds with your fresh thoughts! Entry details: https://lnkd.in/gs9CUAU2 #hk4as #hk4asstudentsaward2024 #HavasHK #nextgen #4dayworkweek #agencylife #creativity 

Link Group CEO George Hongchoy today officiated at the kick-off ceremony of “Link Golf Experience Day”, a roving initiative taking place at four Link malls in #HongKong over four weekends for communities to experience the fun of golf for free. He was joined by District Officer (Kwun Tong) Denny Ho, Hong Kong Golf Club General Manager Ian Gardner , local professional golfer Terrence Ng, as well as actor Simon Yam in the event.   Hongchoy said, “Link is taking on title sponsorship of The Hong Kong Open golf championship for the next three years. This marquee event on the city’s sporting calendar draws in not only professional and amateur golfers at home and abroad, but also spectators from all over the world, injecting fresh impetus to our tourism and the government-led ‘mega event economy’ initiative.  As a Hong Kong headquartered company with deep community connections, Link will help to promote golf on a community level starting with our ‘Link Golf Experience Day’.”   In anticipation of the 15th National Games in 2025, where Hong Kong will organise golf games alongside seven other competition events, Link is raising its game to promote golfing in local communities. The “Link Golf Experience Day” will take place at Kai Tin Shopping Centre, Lok Fu Place, Stanley Plaza and TKO Spot respectively over four weekends between 26 Oct and 17 Nov. Three Play Zones will feature interactive games, a golf stimulator as well as exhibition stands, providing an opportunity for all walks of life to sample golf swings and get initiated into the sport.  Learn more: https://bit.ly/3BVCznb   #HongKongGolf #LINKHongKongOpen
#LINKHKO2024 #HongKongOpen

🌟 Exciting Times in Hong Kong 🇭🇰 🌟 We just wrapped up our latest client event in Hong Kong, and it was a fantastic success! Huge thanks to, Katie Potter, VP APAC for Strategic Accounts, for hosting over 120 clients alongside our Global SVP for Strategic Accounts, Rachid Ait Addi. We had two insightful fireside chats: 🔥 Rachid Ait Addi led a thought-provoking discussion on CTV and its impact on brand marketing. A big thank you to Johnny Ng, David Chan, and Jason Wong for your valuable contributions! 🎨 Our APAC studio lead Abigail Rhodes, along with Melody Elizabeth Chan and Louis Chen, shared their perspectives on creativity in advertising, enriching the conversation with fresh insights. A heartfelt thank you to Christopher Maksymuk, Katie Potter, Karen Chow, and Sneha Bhaskar for making this event possible. Here’s to even bigger and better gatherings in the year ahead! 🚀 Omnicom Media Group GroupM dentsu Havas Hong Kong Perfect Corp. #ClientEvent #CTV #Creativity #Advertising #Teamwork #Networking #HongKong

Introducing “The Rise of the Change Makers.”   In a world where disruptions and crises have become part of our day-to-day lives, the latest edition of our annual Meaningful Brands™ Global Report, conducted with YouGov across +156k citizens, 24 markets and +2,600 brands, reveals that despite a challenging global landscape, a distinct sense of control, agency, resilience and optimism have emerged. In fact, while 70% of people feel the world is going in the wrong direction globally, 69% won’t let the tough times keep them down with 67% of respondents reporting being happy today and 59% feeling optimistic about the future. Consumers are hopeful, spirited and motivated to take control of their futures. The most Meaningful Brands™ are those that will act decisively, understand consumers’ personal needs, and put them in the driving seat to positively shape what comes next. Will your brand be a Change Maker?   Dive into the full report here: https://lnkd.in/eG75qxWQ and listen to a podcast auto generated using Google's NotebookLM tool here: https://lnkd.in/eq5KM_hc   #MeaningfulBrands #MeaningfulMedia #ChangeMaker