TVB (Television Broadcasts Limited)

🎉✨ Celebrating Tradition and Strengthening Partnerships! ✨🎉   Celebrating the Chinese New Year of the Snake, TVB had the wonderful opportunity to continue our cherished tradition of visiting our major advertising agencies partners to 拜年 (bài nián) and share the festive spirit! 🧧拜年 (bài nián) a traditional Chinese custom of visiting family, friends, or business partners during the Lunar New Year to exchange greetings, good wishes, and blessings for prosperity and happiness in the coming year.   We brought along some of our popular young artistes, and together, we enjoyed lively games, laughter, and heartfelt moments. The energy and enthusiasm from everyone were truly infectious! 🎲🎤   To express our gratitude, we exchanged 利是 (lai see) and hampers, symbolizing good fortune and prosperity for the year ahead. 🧧🎁   Thank you to all our partners for your continued support and trust in TVB. Let’s make this year even more remarkable together! 🥂   #TVB #TVBMS #ChineseNewYear #Gratitude #FestiveSpirit #Prosperity

The “TVB Raceday 2025”, co-hosted by Television Broadcasts Limited (TVB) and the Hong Kong Jockey Club (HKJC), was grandly held on 9th February in Sha Tin Racecourse. With nearly 300 celebrities and artists attended the event in style, giving a good vibes on site. Chantel Yiu, Yumi Chung, and Felix Lam delivered a fantastic opening performance to kick off the event. The day also featured the Classic Super Trio Mini Games, hosted by our artistes in the Public Betting Hall, where they interacted with the public and brought plenty of joy. Bowie Wu Fung transformed into “Caishen”, spreading blessings during the Raceday. There was a special charity sale section organized by Moses Chan Ho, featuring his own coffee brand and a popular local bakery, to raise funds for the TVB Staff & Artistes Fund for Charities. A huge shoutout to everyone who participated and made this event an success. Looking forward to next year’s TVB Raceday and making more unforgettable memories together!   由電視廣播有限公司及香港賽馬會攜手舉辦的「TVB賽馬日 2025」於2月9日於沙田馬場隆重舉行。近300位社會賢達、馬圈名人及藝員歌手盛裝出席見證賽事，現場氣氛熱烈。 當日除了有歌手姚焯菲、鍾柔美及林智樂擔任開幕表演嘉賓，為賽事揭開序幕。現場還有由藝人主持的經典獎門人有獎遊戲，與一眾馬迷進行互動。胡楓更化身新春財神向各位拜年。此外，現場亦特別安排由陳豪主理的咖啡以及本地人氣日式麵包義賣環節，為無綫電視暨職藝員愛心基金籌善款，吸引各界善長仁翁慷慨解囊。 感謝所有參與TVB賽馬2025的參與者，期待明年的盛會！ #TVB #TVBRaceday2025 #HorseRacing

Audience Preferences Speak Volumes: TVB Jade Leads CNY Fireworks Viewership The recent TV ratings for the 2025 CNY Fireworks Display on January 30th reveal a fascinating insight into audience preferences. Despite all channels broadcasting the same content simultaneously, TVB Jade emerged as the clear favourite, capturing an astounding 89% share of the audience with a 20.0 TVR. Here’s a quick breakdown of the numbers: TVB Jade: 20.0 TVR | 89% share* ViuTV: 1.3 TVR | 6% share* HOY TV: 0.8 TVR | 3% share* RTHK 32: 0.4 TVR | 2% share* This data suggests even when content is identical across platforms, audience loyalty and trust play a significant role in viewership. TVB Jade’s strong performance highlights its strong connection with viewers, driven by its long-standing reputation, consistent programming quality, and deep-rooted presence in Hong Kong’s media landscape. For brands and marketers, this is a powerful reminder: content is king, but distribution and audience trust are equally critical. Understanding where your audience feels most comfortable engaging can make all the difference in reaching them effectively. *Data Source: CSM Media Research #TVB #TVBMS #TVRatings #AudienceInsights #MediaStrategy #TVBJade #CNY2025 #MarketingInsights

開工大吉!   Welcoming the Year of the Snake, may it spark a renewed chapter and fruitful outcomes in every undertaking!   To our cherished partners and clients: 🍊 May your business thrive and reach unprecedented levels of achievement.   💐恭喜發財, 萬事如意! 🧧   Warmest regards, TVBMS

🐍 Wishing Our Esteemed Business Partners, Clients, and Associates a Prosperous Year of the Snake! 🐍 As we welcome the Year of the Snake, may it bring you abundance, prosperity, and success in all your endeavors! Let’s embrace the wisdom and transformation that the snake symbolizes, and make this year a truly outstanding one. To all our valued partners, clients, and associates: 🍊 May your business flourish and your efforts be rewarded. 💹 May you find new opportunities and achieve your goals. 🏮🌟 May your path be filled with joy, health, and happiness.💐 恭喜發財, 萬事如意! 🧧 Warmest regards, TVBMS

Happy Chinese New Year to all! 🎉 TVB is thrilled to celebrate with everyone in Hong Kong and the Greater Bay Area. According to CSM Media Research, TVB's special variety programmes have captivated the GBA audience. In 2024, five of the top ten variety programmes on Guangdong TV networks were from TVB, reaching millions of viewers. Here are some quick facts from 2024: 龍年百業旺盛世中華強煙花匯演 - 2 million viewers 國慶七十五周年煙花大匯演 - 1.9 million viewers 萬千星輝頒獎典禮2023 - 1.65 million viewers 萬千星輝賀台慶 - 1.6 million viewers 2024國泰新春國際匯演之夜 - 1.55 million viewers Starting tomorrow night (年廿九), a series of CNY festive special programmes will be greeting audiences in HK & GBA. Tune in at 9:30 pm on Jade Channel for the 《油尖旺呈獻：喜迎金蛇慶豐年 CNY Eve Special》. On Wednesday morning (大年初一) at 11 am, enjoy the 《吉星高照年初一 CNY Daytime Special 2025 》 brought to you by HSBC PayMe. In the evening (大年初一晚), presented by Cathay Pacific, don’t miss the biggest CNY Parade in Hong Kong. Stay tuned at 8 pm for the 《2025國泰新春國際匯演之夜 Cathay International Chinese New Year Night Parade》. #TVB #TVBMS #CNY #GBA #CSMMediaResearch

Advertising on the homepage of a BIG SCREEN Connected TV (CTV) device presents a unique opportunity for brands to engage with viewers right from the moment they power on their devices, the very first thing to capture their attention. This strategic ad placement can yield several advantages and here are some highlights of the myTV SUPER canvas solution.    First Impressions: BIG SCREEN Ads displayed on the homepage are among the first things viewers see, ensuring maximum visibility. This prime placement allows brands to capture attention before viewers engage with any content, along with 100% share of voice.    Wide Audience Access: With CTV devices becoming increasingly common – myTV SUPER has 2.5 million Monthly Active Audience with 3.9 days visit per week. Advertisers can reach a broad and diverse audience across various demographics and interests.   Precision Targeting: CTV advertising allows for advanced targeting based on user data, including demographics, interests, and viewing behavior. This capability ensures that ads are relevant to the audience, increasing the likelihood of engagement and conversion.   High Engagement Rates: CTV ads can incorporate with creative design format and interactive elements, such as clickable features or scanning QR code which enhance viewer engagement with expanding the maximum 60 second video and directing to trackable landing page . This interactivity can lead to higher completion rates and deeper brand interaction.    In a nutshell, placing ads on the homepage of CTV devices offers brands a powerful platform for visibility, targeting, engagement, and measurable results. By capitalizing on this opportunity, advertisers can effectively connect with audiences while improving the campaign ROI.   #TVB #TVBMS #myTVSUPER #Canvas #CTV #connectedTV #ROI

Sharing behind-the-scenes moments from the TVB Awards Presentation 2024 (萬千星輝頒獎典禮2024).   The event was not only a dazzling affair but also a fantastic networking opportunity for all attendees, with numerous guests gracing the occasion in stunning outfits that showcased their unique fashion styles. Our talented artistes felt incredibly honored to meet and interact with such esteemed guests.    Outside the venue, fans eagerly awaited their favorite stars, creating an electric atmosphere as our artistes took the time to greet and engage with everyone. It was heartwarming to witness the genuine connections made between our stars and their dedicated supporters. #TVBAwards2024 #TVB #Macau #GreaterBayArea #Malaysia #Hongkong #Cantonese #TVawards

TVB《環境、社會及管治大獎》2024頒獎典禮 | TVB ESG Awards 2024 TVB《環境、社會及管治大獎》2024頒獎典禮於日前圓滿舉行，旨在表揚過去一年各參賽企業或機構在環境、社會及管治(ESG)上的貢獻與成就。 在此次活動中，除了頒發多個大獎，「ESG年度卓越大獎」的5位得獎公司代表也會分享有關他們在實踐ESG方面的策略和成果。同時亦邀請嘉賓主持專題及企業分享環節，探討香港企業如何綠色金融，科技和教育等不同領域上推動ESG的發展。TVB ESG大獎的專業評審會在節目中分享企業文化的現況，以及ESG和可持續發展對企業發展所帶來的機遇。請密切留意半小時精華重溫。 TVB ESG Awards 2024 ceremony was successfully held recently to recognize the contributions and accomplishments of participating companies or organizations in ESG practices over the previous year. In addition of presenting prestigious awards, the five companies representatives who received “Outstanding ESG Award” also discussed their strategies and achievement in implementing ESG practices. Moreover, we invited guests speakers to lead the Thematic Session and Sharing Session, examining how Hong Kong companies or organizations are advancing ESG development across different sectors, such as green finance, technology and education. The expert judges of TVB ESG Awards will share the situation of corporate culture and the prospects ESG and sustainable development offers for business growth. Please stay tuned to the half-hour programme “Sustainable Future TVB ESG Awards 2024 Ceremony”. 《永續未來 2024 TVB環境、社會及管治大獎頒獎典禮》節目 Jade翡翠台 (CH.81) Jan 25 (Sat) @ 1455 - 1525 TVB Plus (CH.82) Feb 8 (Sat) @1130 - 1200 #TVBESG #TVBESGAwards2024 #TVBESGAwardsCeremony #TVBMS

Congratulations to all the award winners from GBA, Malaysia, and Hong Kong! We are pleased to announce that the TVB Awards Presentation 2024 (萬千星輝頒獎典禮2024) took place successfully last Sunday at the breathtaking Grand Lisboa Palace Resort in Macau. We would also like to extend our sincere gratitude to our guests, partners, and advertisers for your tremendous support. This year, we achieved a remarkable top rating of 27.7, reaching nearly 1.8 million audience. TVB social media content (excluding mainland platforms) connected with over 18 million people, the video content received more than 5 million views and the total social engagement was an impressive 1.8 million. A special thank you goes out to the viewers who participated by voting for their favourites, with close to 300,000 votes cast. We appreciate everyone’s involvement in making this celebration truly special! #TVBAwards2024 #TVB #Macau #GreaterBayArea #Malaysia #Hongkong #Cantonese #TVawards