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Recognizing the Power of Purpose: SMARTIES™️ Indonesia 2024 Winners – Brand Purpose/Activism The Brand Purpose/Activism category celebrates campaigns that transcend traditional marketing, focusing on meaningful societal contributions. These campaigns spotlight the role of brands as agents of change, using their platforms to address critical issues and inspire action. From promoting inclusivity to combating fraud and encouraging mindfulness, this year’s winners have set a remarkable standard for purpose-driven marketing. GOLD WINNER Don’t Know? Kasih No! (Don’t Know? Give No!) By PT Bank Central Asia Tbk (BCA) and Future Creative Network (FCN) (Flock) SILVER WINNER CloseUp: Breaking Barriers & Celebrating Love By Unilever, Mindshare and YMT Ads BRONZE WINNER Kahf: Detik-Detik Berkahf By ParagonCorp and PHD These campaigns showcase how brands can leverage their influence to drive societal progress, amplify underrepresented voices, and build a more inclusive and conscientious future. Explore all the winners: https://lnkd.in/gn2AMJ4X #MMASMARTIES #ShapeTheFuture #MarketingExcellence #Innovation #BusinessImpact #FutureOfMarketing #CelebrationOfTalent #SMARTIESJURY #mmaglobal

Honoring the Best in Marketing Innovation: MMA SMARTIES™ Indonesia 2024 Industry Awards    It’s time to celebrate the trailblazers who have redefined excellence in marketing and innovation. The SMARTIES™ Indonesia 2024 Industry Awards recognize the outstanding agencies, brands, and organizations that have gone above and beyond to deliver groundbreaking results in the ever-evolving marketing ecosystem.   This Year’s Industry Award Winners Are: Digital Agency of the Year: Redcomm Independent Agency of the Year: Buzzohero Enabling Technology Company of the Year: YMT Ads Publisher of the Year: TikTok Creative Agency of the Year: Future Creative Network (FCN) Media Agency of the Year: Mindshare Holding Agency of the Year: WPP Most Resilient Brand of the Year: Wardah Beauty Brand of the Year: PT Bank Central Asia Tbk (BCA) Advertiser of the Year: Unilever Grand Prix / Best in Show: “Don’t Know? Kasih No!” (Don’t Know? Give No!) Explore the full list of SMARTIES™ 2024 winners: https://lnkd.in/gn2AMJ4X   Let’s celebrate these industry champions who continue to shape the future of marketing.   Documentation: http://bit.ly/3CSkMO4 #MMASMARTIES #ShapeTheFuture #MarketingExcellence #Innovation #BusinessImpact #FutureOfMarketing #CelebrationOfTalent #SMARTIESJURY #mmaglobal

We are proud to announce that YMT ADS & Modcart.io has been recognized as the Enabling Tech Company of the Year at MMA Smarties 2024. Our campaigns delivered exceptional results, particularly in AI Advertising and New Retail Channel categories, where we secured multiple awards: Grateful to our team and partners for this outstanding achievement.

Advanced AI technology has revolutionized work, boosting productivity and creativity. However how do we maintain unique and relevant communication strategies in an era of growing homogenization? At the recent MMA Impact Indonesia, Our Co-founder Yasir Riaz joined industry leaders Berto Kotze, Marketing Director at Unilever Indonesia, Ruli Himawan Nugroho, Head of Marketing & Communications at BCA Digital, and Meyrick Sumantri, Co-Founder & Co-CEO of City Vision, to explore the transformative impact of AI on marketing, consumer engagement, and the evolving art of storytelling A big thank you to MMA Global APAC MMA Global Indonesia for hosting such an enriching platform for thought leadership and collaboration! #MMAImpact #AIInMarketing

Advanced technology has significantly enhanced our productivity, but this progress comes with its own challenges. Explore the effects of AI on communication and learn how to stay relevant in an era where strategies and content are becoming increasingly homogenized.   This session will be discussed by: Meyrick Sumantri Co-Founder & Co-Chief Executive Officer City Vision Indonesia   Ruli Himawan Nugroho Head of Marketing & Communications PT Bank Digital BCA (BCA Digital)   Berto Kotze Marketing Director Unilever   Moderated by: Yasir Riaz Co-Founder YMT Ads Shape The Future with MMA Impact Indonesia 2024.  Mark Your Calendars: Date: November 15, 2024 Time: 08.00 AM - 05.30 PM JKT TIME Venue: The Ritz-Carlton Jakarta, Mega Kuningan Click the link below to register: https://lnkd.in/gMGUnkEZ Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global #MMAImpact2024 #MMAGlobalIndonesia #mmaapac #modernmarketing #Indonesia #APAC #marketing #advertising #mobilemarketing #mobileadvertising #association #digitalmarketing #digitaladvertising #conference #jakartaevent

At the MMA Impact Vietnam 2024 CMO Panel our Co-founder Prashant Choudhary had the privilege  of moderating an insightful discussion on designing impactful experiential journeys that transform customers into lifelong brand advocates! The panelists revealed how they design memorable brand interactions: Mohinder Jakhar (Pernod Ricard) – Explored how luxury brands can create "moments of familiarity" that resonate with consumers, fostering genuine brand loyalty. Harjyot Singh Arora (PepsiCo) – Highlighted the role of memory structures in consumer engagement, using 7Up as a key example. Harjyot shared how PepsiCo seamlessly connects offline experiences with online engagement, creating a cohesive journey that reinforces brand recall. Thi-Mai Nguyen (Unilever) – Shared Unilever’s purpose-driven marketing with examples from Lifebuoy, illustrating how purpose-led campaigns can build strong emotional connections. Thank you to our panelists for an inspiring and engaging discussion!

We've landed an impressive 12 shortlist spots across 7 cutting-edge categories in Smarties Indonesia 2024: Innovative Use of AI in Advertising • POCKY, BLIBLI, VASELINE lead the charge! O2O & New Retail Tech • CUSSONS and LACTOGROW breaking barriers! Customer/User Experience • BLIBLI and TRESEMME wowing audiences! Real Time Marketing • HIT and KAHF seizing the moment! AI Creative Excellence • BANGO pushing creative boundaries! Omnichannel Marketing • BANGO connecting across platforms! Brand Purpose Activism • CLOSEUP standing up for change! Can't wait for the final results!

Join us for a deep dive into consumer experiences and brand loyalty with our co-founder, Prashant Choudhary, moderating a panel at MMA Vietnam Impact 2024. Join him and industry leaders who will share their insights: Mohinder Jakhar (Pernod Ricard): Insights on luxury brand engagement Harjyot Singh Arora (PepsiCo): Expertise in data-driven marketing across APAC Thi-Mai Nguyen (Unilever): Mastery in FMCG marketing strategies Learn how these experts: Create impactful consumer journeys Build strong emotional connections Turn customers into brand advocates Don't miss this chance to gain valuable omnichannel strategies for today's complex market!

Join us at MMA Impact Indonesia 2024 for a full day of insightful discussions, thought leadership, and breakthrough ideas from the brightest minds in marketing and technology. Event Details: Date: Friday, 15 November 2024 Time: 08:00 AM - 05:00 PM JKT TIME Venue: The Ritz-Carlton Jakarta, Mega Kuningan

Honored to be recognized among the top Solution Providers in APAC in the SMARTIES Business Impact Index. We are shaping the future of digital marketing in our region. #MMASMARTIES #MarketingInnovation