Ultra-processed foods is a real buzz phrase but not all are bad for you?
Great New Innovators interview with Caraldine Nolan, the driving force behind NutraVerse, in today's Irish Times. The recently launched nutritional app is designed to give health-conscious consumers a host of less well-known information about what they’re eating. What distinguishes NutraVerse from other food apps is that it provides more granular data about food choices e.g. the app includes a food’s nutri-score, a colour-coded system indicating the nutritional quality of a food or beverage. “Ultra-processed foods is a real buzz phrase but not all are bad for you,” says Nolan who is targeting NutraVerse at the domestic, British, French and Swedish markets to begin with “However, there is a serious lack of education around this topic and scaremongering on social media. Our tool educates consumers effectively and helps them make healthier and more sustainable food choices.” Caraldine is currently taking part in the fourth AgTechUCD Agccelerator Programme at the AgTechUCD Innovation Centre at UCD Lyons Farm. Enterprise Ireland Local Enterprise Office South Dublin