Red Rock Writing

Pancakes, public holidays and arguments about when spring starts; there's lots of excitement in the Irish content calendar in February. Here's a few of the dates. 🥞Flip, don't slip! Pancake races and tips are a big thing for #PancakeTuesday. 🌟St Brigid's Day on Monday 3rd, our newest public holiday. 🌱The start of spring on Feb 1st. This one's a fun one: The Irish use the Celtic Calendar and disagree with most of the Northern Hemisphere on what day spring starts. And the Celtic calendar disagrees with Met Éireann so frankly anyone can make their case.

Journalists receive hundreds of releases each week – and respond to about 3%. Here’s how to create an Irish press release that gets attention. Whether you’re sending to a paper, podcaster or production company, press releases in Ireland have a standard format and process. We've broken it all down on our blog: https://lnkd.in/ecr8nuMD

Journalists receive hundreds of pitches each week - and respond to about 3%. Want to be in that 3%? Here's how to create a press release that gets their attention. #PressRelease #Copywriting

🎉Happy Nollaig na mBan to all the incredible women in Ireland!  Today is 🎄Women's Christmas, traditionally the night when Irish women would relax and enjoy themselves after the whirlwind of Christmas. In recent years (and with hopefully more equality in the domestic Christmas workload) it's become a chance to celebrate women for their achievements in personal and professional areas - as co-workers, leaders, supporters and friends. It's time to shower the women in your life with the love the deserve - this is the Irish Galentine's Day!🥰 Looking for 2025 ideas for Ireland? Most social media calendars out there focus on US holidays but understanding your local dates and traditions allows you to connect with your audience better and avoid potential misunderstandings. Here's ours; we've listed all the major Irish days we can find so you can schedule posts and put your best foot forward on social media in 2025. Athbhliain faoi mhaise daoibh - here's to a happy new year. #ContentCalendar #Ireland #NollaignamBan #WomensChristmas

🎄📝We’re making a list… of things to share on social media. It’s time for talking about pre-Christmas sales, gifts – including corporate gifting – and party tips. Show off your sparkling gift ideas, celebrate the season with clothes and food tips, and share your festive planning and survival tips. Here are the lists people wants to read right now: 🎄gift ideas, style guides & survival hacks 🌟recipes and seasonal how-to’s 🎄advent calendars & countdowns 🌟12 tips/gifts of Christmas 🎄easy last-minute (printable!) gift ideas & experiences 🌟fresh ideas, tips and trends for 2025. #ChristmasContent #DigitalMarketing

🚨Cut through the end of year noise; here’s 3 things people want from you right now. ✂️Keep it short and useful. Everyone's frazzled from gift buying, end of year deadlines and endless social plans. 🗓️ Don't talk about 2024 - everyone’s already mentally in 2025. 📝 Here’s what to post before 2025: Your returns and exchange policy; seasonal hours; 2025 trends and *relevant* 2024 ideas. 1. When people can see purchases are going to be risk-free, they’ll be far more confident buying gifts from you. Spotlight your returns & exchange policies: We know gifts always don’t hit the mark so encourage people by transparently communicating your returns and exchange policies. 2. Make sure your Xmas opening hours and holiday business closures are easy to find online. No one wants to fight Christmas traffic only to arrive at a closed shop. Everyone’s interested in last ordering and posting dates and in late night shopping options. 3. Offer 2025 insight (and upcycle 2024’s articles). Predict 2025 trends and offer tips: Looking forward makes your business look savvy and makes people curious to find out what you know. Got 2024 content that worked well? Give it a makeover – often a quick edit will be all that’s needed to take a piece of content from out-of-date to need-to-know. 4. This is a good time of year for best of lists and recaps. Think: - Your business year in review – highs, lows, changes, and happy memories. - Top 5 in 2024 – round-up your popular posts, best events, best finds… - Thank you’s and brand stories Sharing your highs, lows and bests is a great way to strengthen confidence in your business – look at all the things you’ve done this year! – and remind your customers why they liked you in the first place and signed up to hear from you. #2025 #DigitalMarketing #IrishSME

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‘tis the season of kindness, charity, and stressed-out marketing! No need to put yourself on the naughty list, here's some inspiration for Irish content in November and December. It’s time to get social with pre-Christmas sales, gifts – including corporate gifting – and parties galore. Show off your sparkling ideas for gifts, celebrate the party season with sumptuous clothes and food, and share your festive planning and survival tips. ⛄Winter is really here so embrace the cold – check out #TheSnuggleIsReal #StayCozy and #WinterWonderland. 🥶Not a winter person? Us neither. You can talk up the #GrandStretch from the 21st when the days start to get longer again. 🏷️November starts with men’s health (Movember) and ends with the big sales bonanza that is Black Friday on the 29th and Cyber Monday on Dec 2nd. 🌳Not feeling the Black Friday vibe? #GreenFriday is a more sustainable option, growing in popularity in recent years, encouraging people buy local and support Irish where possible. 🎅December is about goodwill, great eating – and getting though the festive season in one piece. It really is the happy holidays – December has Hannukah, Yule & a Krampus as well as Santa! Winter 2024 events in Ireland include: 🎁1st – #movember (all month), #veganday 🌲5th – American Presidential Election 🎁6th – Stress Awareness Day 🌲7th – International Stout Day 🎁8th – STEM/STEAM Day #STEMDay 🌲13th – World Kindness Day #WKD – share the stories behind your business – the charities that matter to you or thanking people for their kindness. 🎁19th – #InternationalMensDay 🌲20th – #WorldChildrensDay 🌲29th – Thanksgiving (USA) 🎁30th – Small Business Saturday 🌲1st – Human Right’s Month / World Aids Day #WAD2023 🎁3rd – International Day of People with Disabilities #IDPWD 🎁6th – The Late Late Toy Show 🌲18th – International Migrants Day 🎁21st – Winter Solstice 🌲24th, 25th, 26th – Christmas Eve, Christmas Day, St Stephen’s Day 🎁31st – New Years’ Eve #NYE

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Boo! 👻 Did we scare you? Halloween is almost here and Christmas is just around the corner (that’s actually terrifying). Here are some frightfully fun content ideas for October 2024. October is time to enjoy the harvest, kick up those fallen leaves and break out the pumpkin spice and cosy sweaters. October is also the month of Bullying Prevention, Global Diversity Awareness and Domestic Violence Awareness. Events in Ireland in October include: - Dingle Food Festival – 4-6 Oct - Belfast International Arts Festival #BIAF24 – 16 Oct-2 Nov - Wexford Festival Opera – 18 Oct-2 Nov - Cork Jazz Festival – 24-28 Oct - Sligo Live Music Festival – 24 Oct- 3 Nov - Bram Stoker Festival – 25-28 Oct - Dublin City Marathon – 27 Oct - Macnas Parade (Galway) – 27 Oct - Derry Hallowe’en Festival #DerryHalloween – 28-31 Oct – Europe’s biggest Halloween festival Dates to dies for!😱 🎃1st – Oct 1st is a busy one, it’s International Music Day #musicday, #InternationalCoffeeDay, and the Day of Older Persons #UNIDOP 4th – #WorldSmileDay 👻4th – International Animal Day 🎃5th – International Teachers Day 👻10th – #WorldMentalHealthDay 🎃11th – #NationalComingOutDay 👻16th – #WorldFoodDay 🎃22nd – Got something you want to shout about? It’s #CAPLOCKSDAY 👻24th – United Nations Day #UNDAY #FallBack with an extra hour’s sleep – the clocks go back on Oct 27th. 🎃The 28th is a public holiday here in Ireland. 🍬31st – No tricks, only treats – it’s finally Halloween 🎃What comes after October?👻 It’s starting to look a lot like… well, time for planning Christmas, anyway! If you have big plans for Halloween, Black Friday and Christmas, now is the time to get them moving. With less 65 days to Dec 1st (we know, we know, we’re sorry to remind you!) most digital marketers are already planning lots of end-of-year campaigns by Oct 1st. #Ireland #ContentCalendar #Ghostwriting