Sprout Social, Inc.

2025 era loading 🔄 Every December, we’re bombarded with predictions. But what do marketers actually need to know to navigate the year ahead? That’s where Lia Haberman comes in. Creator Economy expert, educator and author of the ICYMI newsletter, Lia has spent years helping social marketers make sense of the fast-changing world of platforms, trends, and audience behaviors. And now she’s bringing her fresh perspective to another episode of Enter the Chat. Here’s what you can expect: ✅ Timely insights: A look at the trends and shifts that could redefine how we connect, create and manage social in 2025. ✅ Approachable advice: From new platforms to content strategies, Lia will share tips you can put to use. ✅ A refreshed conversation: This isn’t a crystal ball moment. It’s a practical discussion about the opportunities (and challenges) ahead. Whether you’re gearing up for the new year or just trying to keep pace, this episode is for social marketers looking to cut through the noise. RSVP now to join us live on Thursday, Dec. 12. P.S. Want more inspiration? Don’t miss our Dec. 5 webinar, 2024’s Top Trends: Your 2025 Strategy. Details in the comments!

This video has a pretty great hook. Don't you think? • A famous Corgi with 8 million followers. • Cash everywhere. • A Miami hotel room. • In the middle of Art Basel.    What’s going on here? It’s not what you think… Let me explain. This all started as part of a Sprout Social brand activation. I was invited out to join Sprout's team for a panel at Art Basel. The panel, Moments to Metrics: Unlocking the ROI of Social Data, kicked off our week. Then Sprout did a multi-day takeover of Taste Cafe, a coffee shop just outside the main art gallery in Miami. And, to make sure they made the whole thing as engaging as possible Sprout had Maxine the Corgi, with her 8 million followers, join the action To top things off Sprout Social used their tech to pull together a public facing dashboard of the latest insights and cultural moments from Art Basel. Which gets back to the dog. Money. Cash. One influencer we'd plan to bring down couldn't make it last minute. Luckily, we were able to save some funds by cancelling flights and hotel and decided to spend the budget. But, we didn't go crazy. Maxine’s owner, manager, and i jumped in an uber drove an hour out of town and donated the extra cash to paws4u, a local, non-profit animal shelter Why the cash? It just looks cooler. Anyway, once back in Miami it became clear Maxine was the perfect brand ambassador. Everywhere we went people turned and took photos and posted to Maxine sitings to their social media. It certainly put Sprout at the center of the conversation The best brand activations bridge the gap between offline and online. Thanks Sprout Social, Inc. for sending us and showing us an incredible time. #sproutsocialpartner If you want to see what’s driving conversations in real-time, check out Sprout Social’s live dashboard 👇👇👇 https://lnkd.in/gTr-KpS8

biggest trend for 2025? finding your people —and I’ve got just the place. 👀 Let’s be real: the days of meh networking are over. The new wave is all about niche communities where you can connect, grow, and get inspired. Enter The Arboretum by Sprout Social, the go-to spot for social media pros to find their tribe and thrive. Earlier this year, I joined to share insights on social listening and data and it was nothing short of transformative. Now, they’re kicking off the 2024 Holiday Giveaway Extravaganza with 10 days of daily prompts and prizes like JBL Speakers, Bose Headphones, and a reMarkable Tablet for the most engaged member. And guess what? It’s completely FREE to join. This is where connections happen, ideas flourish, and you find your tribe. If you’ve been searching for a community that gets it, stop scrolling and start clicking. The niche wave is here, and The Arboretum is leading the charge. Ready to find your people? 👇🏾 https://bit.ly/4fZbMp9 (Yes, it’s an ad. Yes, you’ll thank me later.)

I tried to find the most popular things to do at Miami Art Basel. But I got rejected +20 times... Art Basel is one of the largest and most coveted art fairs in the world. And Sprout Social, Inc. sent me to Miami to help capture the moment. But there is SO much going on. Which makes it really challenging to figure out what to attend. So I took the streets to find out what people were talking about most. After many unsuccessful attempts, I went to Sprout Social's live Trend Analysis. It seemed like everybody was talking about Art Basel online. So Sprout Social used their social listening capabilities to read over 50,000 online conversations about Art Basel. I was easily able to find the most popular art shows and events. You can check it out for yourself here https://lnkd.in/eK_Ytjn9 Oh, and the lesson learned from failed street interviews? Go out and strive for rejections rather than successes. It helps relieve the pressure off yourself and helps you get excited for each rejection you face. Follow along for more content coming from Miami Art Basel! #SproutSocialPartner

It’s time… [in my best Mariah Carey voice] Every December, we’re bombarded with predictions. But what do you actually need to know to navigate the year ahead? I surveyed the ICYMI community (marketers, creators and leading industry voices) to get their predictions on the future of social media and the creator space. Join me and Greg Rokisky as we unpack the results for an episode of Sprout Social, Inc.’s Enter the Chat. But this isn’t a crystal ball moment — it’s a conversation! From your predictions to my perspective and Sprout Social's data reports, let’s talk about how you can actually navigate the year ahead. You can expect:   ✅ Timely insights  ✅ Approachable advice   ✅ And a practical discussion about the opportunities (and challenges) ahead RSVP now to join us LIVE 🗓️ Thursday, Dec. 12 @ 11am ET *link in bio #SproutSocialPartner #2025Predictions

This past week, Sprout Social sent me to Art Basel Miami, where I joined their team for a panel, "Moments to Metrics: Unlocking the ROI of Social Data." It’s fascinating that many brands are still unsure about the impact of social, even though it’s now the intersection of culture, commerce, community, and creativity. Even an offline event like Art Basel is designed to be shared online. Everywhere you look, people are capturing moments to post and share. Why? Social is at the center of culture, community, commerce and content. It's where we're spending almost all our time. A quick look around and everyone at Art Basel, this huge experiential moment, and you realize everyone is posting or looking at what others are posting. The most successful brands have adapted to this change where there is no more mono - culture. There is no more 'Oprah', ie an influencer to the masses. Instead each subculture has its own Oprah. Communities and creators are at the center of media consumption. As a result, the most successful brands we're seeing emerge today don't focus on product market fit - they focus on community market fit. Where can they build a passionate community and then launch a product. Dan Frommer’s consumer trends report last year highlighted this key shift: Creators are driving product exploration, even in categories where consumers aren’t regular buyers, particularly among Gen Z and Millennials." Creators can drive product exploration, "even in new categories where a consumer isn’t necessarily a regular buyer." Sprout understands this incredibly well—they even created a live dashboard to uncover real-time insights from Art Basel. You can get a great snapshot of what online communities were gravitating to and what brands were having the biggest impact. So, if you're curious about the interplay between offline and online at Art Basel, take a peak at what’s trending and check out Sprout Social’s live dashboard. Here's the link 👇👇👇 https://lnkd.in/gTr-KpS8 Thanks to Sprout Social, Inc. again for sending me! #sproutsocialpartner

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What is the impact brands are having on Art Basel? More than ever we're looking to offline events to drive impact online. Art Basel in Miami is no exception. The global art fair meant to bring art, culture, and creativity together has become a staple for branded events. So far, what impact are brands having? 𝟯𝟬,𝟯𝟭𝟯 𝘁𝗼𝘁𝗮𝗹 𝘃𝗼𝗹𝘂𝗺𝗲 𝗼𝗳 𝗔𝗿𝘁 𝗕𝗮𝘀𝗲𝗹 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀/𝗣𝗼𝘀𝘁𝘀: • Total Engagements: 138,448 people reacting • Potential Impressions: 979.8M • Sentiment: 92% positive mentions 𝗠𝗼𝘀𝘁 𝗧𝗮𝗹𝗸𝗲𝗱-𝗔𝗯𝗼𝘂𝘁 𝗕𝗿𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀: 1) Cartier: • Total Volume: 167 • Potential Impressions: 43,335,179 2) Gucci: • Total Volume: 19 • Potential Impressions: 21,592,487 3) BMW x KITH: • Total Volume: 148 • Potential Impressions: 5,230,673 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗔𝗿𝘁 𝗕𝗮𝘀𝗲𝗹: • Visual Art & Design: 269 posts • Fashion & Style: 231 posts • Lifestyle: 80 posts 𝗛𝗼𝘄'𝗱 𝘄𝗲 𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮? Sprout Social used their tech to pull together a public facing dashboard of the latest insights and cultural moments from Art Basel. Sprout’s tools empower brands and audiences to actively participate in the cultural energy while understanding its strategic impact. Thanks to Sprout Social, Inc. for bringing myself and friends out here to Art Basel.  We'll be sharing more insights from the ground here over the days to come🙂 #sproutsocialpartner See what’s happening at Art Basel in real-time👇👇👇 https://lnkd.in/gJTXSbzD

Turning metrics into a moment. These are the trending artists, shows and brand activations to keep tabs on this weekend at #ArtBasel: 1. Cartier's 100 Year celebration of The Trinity Collection 2. Untitled Art Fair 3. KITH for BMW 4. Sotheby's 5. Gucci's immersive snow globe installation + more ✨ Let data guide the way and see what's making waves all weekend long: https://bit.ly/49maHW1 #ArtBaselMiami #ArtBasel

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