Sustainable Media Ireland

It's really important that we understand where farmers get their information about #climatechange. How the specialist farming media cover this issue has an influence over how urgent farmers think it is, but also how they approach it in their own minds: as a policy issue, an environmental issue, a fairness issue, or an economic issue. New research by Hannah Byrne O'Morain and myself looks at how three specialist publications - the Farmers Journal, Agriland, and the Farming Independent - covered the 2021 Climate Action Plan. We found that policy frames dominated the coverage, neglecting potentially more engaging frames around justice and equity. Farming organisations and politicians were the most quoted sources, and environmentalists hardly featured in the coverage at all. Our paper is Open Access in the Journal of Rural Studies. Read it here: https://bit.ly/3Xsapr3

Europe is running out of water. The Under the Surface project, coordinated by Arena for Journalism in Europe and initiated by Datadista, delved into official data from European countries to reveal last month, for the first time, the extent of the danger we face. Altogether, 14 journalists from seven countries analysed the most up-to-date EU figures and created an interactive map of Europe’s aquifers. The conclusion is that our water is disappearing and what remains is facing near-irreversible pollution. Over 15% of the aquifers mapped are already in poor condition — dangerously overexploited, contaminated or both. Spain is one of the worst countries in Europe with 27% of its groundwater resources being overexploited. It is one of the drivers for regenerative agriculture that we see at Climate Farmers. Through regenerative agriculture, we can: 1. Improve soil structure and infiltration, which increases groundwater levels 2. Increase soil organic matter, which increases soil water storage capacity and the possibility of soaking up water when it rains 3. Enhance root systems, which create channels for the water to flow through, again, increasing groundwater reserves. At the same time, 54 billion euros go annually through the CAP to support farming practices that destroy soil health, decrease soil organic matter and impair root systems. How is that possible? We need policy and government support for farmers in the transition to regenerative agriculture. It is the only way we can avoid a food and water crisis in Europe. We have all seen what happened when people thought they couldn't buy toilet paper the next day. Let's hope we never get to experience what happens when people don't know if they will have next-day access to drinking water in Europe. Find a picture taken from the report below, thanks to Ananya Manna for showing it to me. I will leave a link to the whole report in the comments. #regenerativeagriculture #policychange #watercrisis

You are looking at Newstalk’s Newest Presenter! Another drop! Been holding this one in for a while 🫠. A couple of months ago, I was approached by Jess Kelly on a new radio project they were doing on diverse voices on Newstalk … I jumped at the opportunity to support, little did I know on the call she was going to as me to be the host 😳😱. Months later, with GORM as a co-producer, we have developed the show ‘Younified’, a show that is dedicated to different and diverse voices and communities across Ireland, where we can listen learn and laugh, and ultimately #unify across our differences! 🥹🥹 Why? Because there is no unity without YOU! Catch the first episode of Younified with Paul Ryder Paddy Smyth Briana Fitzsimons and James Cawley (Jnr) Listen here: https://lnkd.in/e5-N6PDj #newpodcast #listen #newstalk #presenter #younified Coimisiún na Meán

A big shout out to our wonderful clients, agency partners, marketing and media leaders, journalists and incredible panellists we welcomed to THINKHOUSE HQ this morning for our 2024 Youth Culture Uncovered event presented by The Youth Lab #YCU24. I had the pleasure of hosting two fantastic panels to decode the culture of news consumption for young people, framing the conversation through 7 news myths which I’m pleased to say we collectively debunked as a group. Key Themes: 📰 The news as a product is broken - not young people. Young people aren’t NOT interested in the news per se, but they are having to work hard to navigate information overload.The news needs to reinvent itself to be relevant to young people. 💗 Young people may not trust the media as an ‘establishment' but they do trust independent voices of reliable news journalists and content creators who they share an affinity with and a shared sense of lived experiences. Being a legacy news brand with a strong reputation isn’t enough - young people need to believe you’re credible, have a personal affinity to you and an understanding of your intention. 😎 Driving trust in media is about being transparent in your process and letting young people judge for themselves. Explainer media is on the up - young people need help in making sense of ’the news’ and welcome ‘explainer videos’ or ‘how to's’ that give context to bigger news stories, especially those of a political or complex nature. 👂 The best news telling comes from listening, knowing what people care about, and presenting a point of view that is relevant, in language that is easy to understand and in news formats that are information dense but entertaining. 🙌 Let’s talk about journalism through this lens please - constructive journalism - journalism that is solutions-oriented, offers up clear CTAs, and presents a point of view that helps people live their best lives.  Thank you George Montagu for sharing the ‘Next Gen News’ report from The Financial Times. Thank you to Mark Little, Mark Coughlan and Prof Colleen Murrell for exploring the new language around news, trust in the media, the issues of transparency and misinformation, and the new modes of news consumption for young people. Thank you also to Andrew Nolan [@Rugbynause], Seamus Lehane[@seamboyseam], Aideen Ledwidge Lanigan[@TrinityNews], Katja Mia [@VirginMediaIreland], Fiona Frawley and Thinkhouse’s Lucy Carroll, for sharing your thoughts on best to land news with communities online. AND a BIG SHOUT OUT to all the THINKHOUSE crew who worked at pace and with such positive energy to deliver such an insightful and interesting event. Thank you also to Keelings, Frank and Honest, innocent drinks, Barry's Tea and Absolut for the goodies for guests and speakers. What a morning! 💃 💃 💃