Anzu.io

🎧🎮 AdTech in Gaming — Why Should Developers Care? Monetizing your game shouldn’t come at the cost of player experience. In-game advertising has evolved beyond pop-ups and interstitials — but how does it actually work? 📢 Introducing ChatGBD — our new podcast exploring how developers can unlock new revenue streams with seamless, high-impact in-game ads. 🔹 What is AdTech, and how does it power in-game monetization? 🔹 What’s changing in-game advertising, and how can devs benefit? 🔹 What do you need to know to get started? Guy Ben-dov Maor Wurembrand Nadav Lichtestein 🎥 Watch the snippet below and catch the full episode on YouTube or wherever you get your podcasts 👉 https://hubs.la/Q03694ZW0

Exciting Opportunity: Anzu.io is on the lookout for a dynamic Sales Manager to bolster our UK team of me, Darren Walsh, Simon W., and Nick Woodford. Your mission: expand our business footprint across EMEA agencies and brands. If you're ready for a new challenge or know someone who is, apply today! https://lnkd.in/dHdHMxjD #recruiting #salesmanager #hiring

Anzu is growing, and we’re looking for passionate, talented people to join us across multiple roles and locations! 🌍 Whether you’re into gaming, advertising, AdTech, or all of the above — this is your chance to be part of something big. Why Anzu? 🎮 Work at the cutting edge of in-game advertising 🌎 Join a global team shaping the future of media 💡 Collaborate with some of the biggest brands and game studios Ready to level up your career? Check out our open positions and apply today! 👉 https://hubs.la/Q035yRR30 #Hiring #JoinUs #GamingIndustry #AdTech #Careers

💡 “The gaming industry is now unbeatable; the final boss for brands competing for audiences’ attention and the pack leader in taking AI and tech innovations to dizzying heights.” We’re excited to see the power of gaming recognised by our partners at Wavemaker, one of the world’s largest media agencies, as their Global Gaming and Esports Lead, Pete Basgen, unpacks the trends set to make 2025 a milestone year for the industry. Check the full article in the post below to learn how brand marketers can put these insights into play 🎮

We’re building a community for innovators shaping gaming and advertising 🏋️♂️🏋️♀️ Stay ahead with the latest in-game advertising and monetization insights — delivered straight to your inbox 📩 🏆 Advertisers can expect: - Industry news - Success stories - Available games - Tips for impactful campaigns - Guides and how-tos 🎮 Game developers can expect: - Leading research - Monetization strategies - Peer case studies - Player feedback - Expert opinions Subscribe now to get the February edition 👉 https://hubs.la/Q033tKvK0

🌟 Content Moderation and Brand Safety: What’s Next for Advertisers? 🌟 As Meta shifts to community-based moderation, the advertising landscape is evolving. How can brands ensure their campaigns remain impactful and aligned with brand values in this changing environment? This moment underscores the need for a diversified omnichannel strategy—one that adapts to new content standards while maintaining trust and safety. With gaming offering curated, brand-safe spaces, could it become a bigger part of your 2025 plans? We’re exploring: ➡️ What Meta’s moderation changes mean for advertisers. ➡️ The future role of omnichannel campaigns in maintaining brand integrity. ➡️ Why gaming offers unique opportunities for engagement and safety. How are you balancing innovation and brand safety in your strategy? Read more here 👉 https://lnkd.in/exKStZRx #BrandSafety #ContentModeration #GamingAdvertising #OmnichannelMarketing #DigitalAdvertising

🎮💫 What an incredible way to start the year — by attending CES! Ad tech took center stage this year, and we were thrilled to connect with so many forward-thinking partners, innovators, and industry leaders to discuss the future that non-intrusive, intrinsic in-game advertising brings forward. A huge thank you to everyone who stopped by to meet with us. Together, we’re shaping the next media frontier where brands, publishers and gamers (read: all of us) thrive. Let’s keep the conversation going! 🚀 #CES2025 #AdTech #InGameAdvertising #Anzu

🎮 Level Up Your In-Game Advertising Knowledge! Choose your path: 🏆 For Advertisers • Crack the code to authentically engage with gamers using intrinsic in-game ads. • Access data and insights to optimize campaigns and drive results. 👾 For Game Developers • Unlock strategies to monetize your games without disrupting the player experience. • Master the art of integrating seamless, player-first ads. 💡 Whether you’re building the game or bringing the brand, our newsletters are packed with tips, strategies, and insider knowledge to help you win big and stay ahead. Subscribe now 👉 https://hubs.la/Q031G9ld0 #Gaming #InGameAdvertising #AdTech #LevelUp #GameDevelopers #Advertisers #Newsletter

🌟 Join us on a journey into the world of intrinsic in-game advertising 🎮 Imagine your brand becoming part of the story in the most captivating gaming environments. No interruptions — just authentic connections with players, right where it matters most. ✨ Why intrinsic in-game ads? • Seamlessly blend into the action, enhancing the gaming experience. • Naturally capture attention, without breaking immersion. • Deliver real results that leave a lasting impact. Ready to elevate your advertising strategy? Join us on an adventure to discover how intrinsic in-game ads are transforming the way brands connect with gamers. 🗺️ Start your journey here: https://hubs.la/Q031DCRg0

🚀 January is shaping up to be an exciting month for Anzu! 🌍 Our team will be attending several key events across the globe to connect, learn, and share insights about the evolving AdTech and gaming landscape. 📍 Las Vegas, USA (January 7–10) Catch Itamar Benedy, our Co-Founder & CEO, alongside Crystel Debs, EVP Revenue & Business Development, and Darren Walsh, Agency Programmatic Lead, as they dive into innovation at CES. 📍 London, UK (January 20–21) Join Jascha Maijer, Director of Business Development, Games, for discussions on the future of gaming and ad monetization at PG Connects. 📍 Palm Springs, USA (January 26–28) Network with Itamar Benedy and other industry leaders to explore new opportunities for immersive in-game advertising at IAB ALM. If you're attending any of these events, we'd love to connect! Let us know at marketing@anzu.io to schedule a meeting ✉️ #AdTech #Gaming #Events #Networking