B1one Digital

Color Psychology: The Secrets of Logo Colors 🌈🖌️ The colors in logos are not just a designer's choice; they're a powerful marketing tool. Each color evokes specific emotions and associations that brands use to create their unique image. Let's dive into the world of colors and discover how they shape our perception of famous companies. Blue (Facebook, IBM, Intel) is the color of trust and reliability. It's ideal for technology giants like IBM, Intel, and social networks like Facebook, emphasizing their stability and reliability. Green (Starbucks, BP, Whole Foods) is associated with growth, freshness, and nature. It's a key color for Starbucks, highlighting fresh food; for BP, emphasizing their sustainability; and for Whole Foods, representing their commitment to naturalness. Yellow (McDonald’s, Subway, IKEA) is the color of happiness and optimism. McDonald's uses it to create appetizing images, Subway to emphasize joy, and IKEA to demonstrate affordability and practicality. Red (Ferrari, Netflix) represents passion and energy. Ferrari uses it to emphasize speed and power, while Netflix uses it to create a sense of dynamism and innovation. Gray (Apple, Mercedes-Benz) expresses balance and professionalism. Apple chooses it to highlight their technological leadership, and Mercedes-Benz chooses it to demonstrate luxury and quality. 🤔 What color would you choose for your brand? What emotions and associations would you want to evoke in your audience?

44% Clicks on Ads? Here’s How It All Began! 👆🌐 Imagine: Your ad gets a 44% click-through rate. Every second person wants to buy from you. Sounds amazing! But in 1994, that's exactly how the history of digital advertising began. The first AT&T banner on the HotWired site showed how it was possible. That moment was more than just an advertisement. It was the opening of a new world of marketing opportunities. From there came all those banners we see on the internet every day. And guess what? It was just the beginning. Today, digital advertising is a whole universe of methods, strategies, and ideas. From small banners to massive campaigns. 📈 By the way, if you need help with advertising, B1 Digital can offer advice and guidance. And what’s more, their consultancy is free 😉

🎨👟From a Student's Sketch to a Global Icon: The History of the Nike Logo Can you imagine that one of the world's most famous logos, the Nike logo, was created for just $35? The story of this design began in 1971, when Carolyn Davidson, then a student at Portland University, drew the legendary 'swoosh.' It wasn't just a drawing. It was a symbol that defined the entire sports industry. Carolyn received a modest $35 for her work.🌟✏️ But the story doesn't end there. As a token of appreciation for her contribution to the brand, Nike later awarded her company shares. This logo became more than just a symbol on shoes. It became a symbol of victory, ambition, and innovation. It's a reminder that even the smallest efforts can lead to global success. 💭 What small steps are you taking today that could turn into a big success tomorrow?

KFC: Lessons from the Chicken Crisis🍗 In 2018, KFC UK found itself in a tough situation: due to supply issues, they ran out of chicken. Imagine KFC without chicken! But they found a solution. Instead of hiding the problem, KFC launched an advertising campaign in which they humorously admitted their mistakes and apologized to their customers. They rearranged the letters in their logo – KFC became "FCK," a cheeky nod to their dilemma, and it was funny! Imagine seeing a TV ad saying "FCK, we're sorry." This approach not only helped KFC deal with the crisis but also earned them public sympathy. Sometimes, admitting mistakes and a sense of humor is the best way to rebuild trust. 👍 Have you ever had to apologize to your customers?

Nintendo Wii: How to Play Differently and Win 🕹️💥 Remember when Nintendo was overshadowed by Sony and Microsoft? The early 2000s were tough. But in 2006, Nintendo made a move that changed everything - they released the Wii. What's the Wii? It wasn't just a new gaming console; it was a revolution! The Wii got everyone moving. Literally. Its unique motion-sensitive controllers attracted millions, from kids to grandparents. Even those who had never played video games before were getting off their couches. It was a lesson for everyone: sometimes, you need to play differently to win. Nintendo didn't just get back in the game. It showed that innovation is the key to people's hearts.🌟 Remember the Wii, did you have one? Write in the comments.

📺⏱️How a 10-Second Video Ushered in a New Era of Marketing On July 1, 1941, before a baseball game started, American televisions showed something extraordinary. It was an advertisement for Bulova watches. 10 seconds that forever changed the advertising world. Bulova paid $9 for this video, a sum that seems laughable by today's standards. But here's an interesting fact: not only was this the first television advertisement in history, but it also took the first step towards what we now know as ad blocks. Back then, televisions were a luxury, and Bulova seized an opportunity to present its brand to a select audience. This was the beginning of an era where advertising became an integral part of our television experience. What small step could make a big difference in your business?

Starbucks: How Schultz Did It Again ☕✨ In 2008, Starbucks faced tough times: finances dwindling, cafes closing. A crisis loomed on the horizon. But then Howard Schultz steps in, returning to the CEO chair, with a mission to save his beloved brand. Schultz decides to go big. He forgets expansion, focusing on the heart of Starbucks - quality coffee and an unforgettable experience for every customer. He decides - 'let's make every visit special.' And behold a miracle: Starbucks begins to come back to life. The cafes once again become meeting places, where every cup of coffee becomes a little adventure. This Starbucks story reminds us that sometimes you need to stop and remember what makes your brand unique. It might just be the key to revival and success. 🌟 What have been the 'coffee moments' in your business?

How Burberry Became Cool Again 🧥🚀 Burberry wasn't always as cool as it is now. In the early 2000s, they faced issues: outdated clothes and a brand associated with the unpopular youth (geeks). But everything changed when a new designer arrived - Christopher Bailey. Bailey did everything differently. He introduced cool and stylish clothes that everyone wanted to wear. He knew how to make Burberry shine online: on social media, websites, everywhere. And guess what? It worked! Suddenly, everyone started talking about Burberry as something super fashionable and cool. Sales soared, and Burberry once again became one of the most famous brands in the fashion world. What changes could you make in your business to refresh its image and attract new audiences?

Lego: From Collapse to Cultural Phenomenon🧱✨ The early 2000s became a critical time for Lego – declining sales and increased competition questioned the company's future. However, these challenges became a springboard for something even greater. Lego's bold strategy included creating playsets inspired by universes like Star Wars and Harry Potter. It wasn't just a new product – it was a revolution in the world of play, bridging generations and cultures. Furthermore, Lego changed its approach to learning by integrating educational elements into its systems. Play turned into learning, and learning turned into play. This daring change not only saved Lego from collapse but also transformed it into a symbol of innovation and creativity. Today, Lego is not just a toy; it's a cultural phenomenon that inspires millions.

Behind the Scenes of the Legendary Clash Between Ford and Ferrari The story of Ford vs. Ferrari begins in the 1960s when Ford attempted to acquire the Italian sports car manufacturer. However, due to a conflict between Henry Ford II and Enzo Ferrari, the deal fell through. This marked a turning point in the automotive industry. Henry Ford II, determined to beat Ferrari at their own game in the "24 Hours of Le Mans" car race, developed the powerful and innovative GT40, which became a symbol of the company's ambition and engineering capability. From 1966 to 1969, the Ford GT40 dominated the Le Mans circuit, winning four consecutive years and breaking Ferrari's hegemony. It was not just a victory of engineering but a clear demonstration that ambition and determination can change the course of history.