Freelance Business Analyst
About the Role
We are looking for a Freelance Business Analyst with exceptional analytical skills to track, analyze, and generate insights from YouTube and digital performance data. This role is crucial in providing actionable intelligence for both daily operations and high-level strategic decisions. The ideal candidate will be comfortable working with large datasets, identifying trends, and presenting insights that drive content and audience growth.
Key Responsibilities
YouTube Analytics & Insights:
* Analyze YouTube Studio metrics (views, watch time, retention, click-through rates, engagement, etc.).
* Identify patterns and correlations between video performance, audience behavior, and content strategies.
* Monitor monetization trends (CPM, RPM, ad revenue) and suggest optimization strategies.
Performance Tracking & Reporting:
* Develop dashboards and reports in Looker.
* Track A/B test results, viewer segmentation, and audience demographics.
* Identify top-performing content and underperforming videos to refine content strategy.
* Benchmark against industry standards and competitors.
Data-Driven Decision Making:
* Provide insights to support editorial, marketing, and sponsorship decisions.
* Collaborate with content creators, sales, and marketing teams to align data with business goals.
* Recommend improvements based on trend analysis and predictive modeling.
Optimization & Growth Strategy:
* Suggest SEO improvements for YouTube metadata (titles, descriptions, tags).
* Track and analyze traffic sources (search, suggested videos, external referrals).
* Evaluate the impact of thumbnails, posting times, and formats on engagement.
Requirements & Skills
* At least 5 years of experience as an analyst.
* Strong analytical capabilities.
* Strong command of Excel (pivot tables, formulas), SQL, or Python for data analysis.
* Ability to translate complex data into clear, actionable insights.
* Expert in BI data visualization tools (Looker or similar).
* Expertise in YouTube Analytics, Google Analytics - a plus.
* Deep understanding of YouTube algorithms, SEO, and audience engagement strategies - a plus.
* Experience working with social media analytics is a plus.
* Excellent communication and presentation skills for reporting insights to stakeholders.