Redefine Meat

Today marks a historic milestone for us - launching a premium quality steak in retail for mass consumers to buy and cook at home. We're proud to be working with best-in-class retail partners Ocado Retail in the UK, Albert Heijn, Crisp, & Jumbo Supermarkten in the Netherlands, and Coop in Switzerland who have supported us in achieving this bold, and once seemingly impossible target. Check out the news>> https://bit.ly/3LbZgF5 #Time_to_Redefine, #Retail, #NPD, #Launch, #ProductLaunch

Think one day can’t make a difference? Think again. Switching to new-meat* for just one day this Veganuary can save over 4 kg of CO2 🌫️, almost 970 liters of water 💧, and nearly 5.6 m² of land 🌱. Thanks to Klimato, we understand the true environmental impact of new-meat. It’s proof that small changes can create a big impact—for the planet, for our future, and for the way we think about food. Veganuary is the perfect opportunity to rethink the way we eat and embrace the power of small actions that drive big change. After all, every choice adds up 🌎. *Does not contain animal-based ingredients #Veganuary2025 #Sustainability #ClimateAction

🎉 Happy New Year! As we step into 2025, we’re also kicking off Veganuary - a time to explore how small changes can drive big impacts. We see Veganuary as more than just a trend. It’s a chance to embrace innovation, rethink our food choices, and champion sustainability. In our latest blog, we dive into the benefits of a vegan diet, share practical tips, and offer delicious recipes to inspire your Veganuary journey 🌍. Whether you’re curious, ready to explore plant-based options, or leading the way in sustainability, this is your opportunity to change the way we approach food in 2025. 👉Check out the blog here: http://bit.ly/49B2RI9 #Veganuary2025 #Sustainability #FutureOfFood

🎄It’s holiday season, and we’re bringing the new-meat* magic to the table! This season, we’re not just changing the game on your plate… we’re singing about it too! Our team took a classic Christmas tune and gave it a Redefine twist, celebrating the passion and creativity behind everything we do. From tasty new-meat innovations to making a more sustainable future, we’re here to spread joy, spark change, and share some holiday cheer. Here’s to a season full of flavour, fun, and of course, new-meat! ✨ Bring new-meat to your table this holiday season! Find us here: https://bit.ly/4gDqphK *Does not contain animal-based ingredients

This holiday season, let's rethink tradition. 🌍✨ Imagine a world where holiday traditions embrace sustainability and compassion. By choosing new-meat*, we can reduce GHG emissions, protect our planet, and still enjoy all the flavours of the season. Our new-meat snow globe tells the story of transitioning from old ways to a vibrant, thriving future—one where animals roam freely and the festive table is filled with delicious, new-meat* dishes. This Christmas, let’s celebrate innovation, deliciousness, and a more beautiful planet for generations to come. Shake up traditions with Redefine Meat. 💚 Make this holiday season both delicious and kind to the planet.

Ready to impress this holiday season? 🎄✨ Our Christmas cookbook is packed with innovative new-meat* recipes that deliver bold flavours and unforgettable meals. Perfect for wowing even the most traditional meat lovers at the table. Make this season one to remember- with meals that stand out and bring people together. 🎅 Download our Christmas cookbook now and get started on your festive feast: https://lnkd.in/daw2dpbM *Does not contain animal-based ingredients #ChristmasRecipes #HappyHolidays #VeganChristmas

🎄 Looking to bring something extra special to the table this Christmas? Our registered dietician, Nadya Gurevich, has created the ultimate guide to a festive season that's more plant-based, balanced, and full of flavour. From simple ingredient swaps to show-stopping dishes, this blog highlights how to enjoy all the flavours of Christmas without compromise. Dive into her tips and discover recipes that make your holiday hosting both nutritious and delicious. Read the blog here: https://lnkd.in/d4HctN6m #HappyHolidays #VeganHolidays #HolidayCooking

Exciting to see The Grocer spotlight Redefine Meat in their “Focus on Plant-Based” feature! 🥩🌱 The article highlights the impact of today’s economic realities on food choices, but one thing remains clear: taste, value, and sustainability matter more than ever. Despite the challenges, we’re seeing incredible opportunity. The market is shifting toward a new generation of products that prioritise quality, simplicity, and health. With our growing portfolio, we’re proving that new-meat* can meet these expectations—and exceed them. As the conversation around food innovation evolves, so does the demand for smarter, more meaningful solutions. Redefine Meat is right at the heart of this transformation—and the journey is just getting more interesting. A special shoutout to Ocado Retail for leading the way in plant-based retail growth. We're thrilled to bring new-meat into homes across the UK and make every meal more juicy and delicious! *Does not contain animal-based ingredients #Time_to_Redefine #SustainableProtein #PlantBasedFood

💡 Meet Ori Shvartz, part of our talented food development team at Redefine Meat. Ori takes on multiple roles - from developing analytical testing methods for our products and raw materials to being a part of our special "commando team" that tackles challenges in the development and production process. His innovative mindset is constantly driving new ideas forward, and he's currently working on the next evolution of our products. What's his standout accomplishment so far? A top-secret project✨ soon to be unveiled✨ that showcases Redefine Meat's capabilities and the future of the entire industry. It's the creativity, passion, and dedication of team members like Ori that push us to keep breaking new ground in the future of food, making sure that what's next is always better than what came before. #RedefineroftheMonth #EmployeeSpotlight #Teamwork

"Your brand is what other people say about you when you're not in the room." – Jeff Bezos. Almost five years ago, we sat down with Studio 0304 to brainstorm how to create an innovative and exciting brand that would tell the story of a new kind of meat—one that rewrites the rules and delivers a global breakthrough. Hours, days, and months of collaboration, big dreams, and boundless creativity turned the idea into reality. And today, five years later, we’re thrilled and proud to share that Redefine Meat has won the Israel Brand Awards in the Food category! Thank you to everyone who has been part of this journey—this is just the beginning. 🚀 Eshchar Ben-Shitrit Adam Lahav Omer Fruchter Ayala Meidan Rimoni Einat Mitzmacher Levi S H A R O N RAHAV