ZoecialMedia - Organic Social Media for Tech Brands

This year we’re thankful for organic social media and pumpkin pie 😋 Unfortunately, only one of those is good for days and weeks… Spoiler! It’s not the pie :( The right recipe for an organic social media strategy will bring you visibility, credibility and authenticity… long after the pie is gone and the dishes are washed and put away. Don’t wait to circle back after the holidays, the time to start planning your 2025 B2B organic social media plan is now! Get started here: https://lnkd.in/d-MMXb88 #B2BSocialMedia #OrganicSocialMedia

Yes! You absolutely need 𝑺𝒐𝒄𝒊𝒂𝒍 𝑳𝒊𝒔𝒕𝒆𝒏𝒊𝒏𝒈 as part of your B2B organic social media strategy. Sorry, let’s take a step backwards… What is social listening? It’s the practice of monitoring conversations, trends, and topics across social platforms to gain insights into what people are saying about your industry, competitors, and brand. It’s more than just eavesdropping—it’s about understanding the pulse of the market and using that knowledge to engage meaningfully. And it’s definitely more than doing it from your company account. 𝑺𝒐𝒄𝒊𝒂𝒍 𝒍𝒊𝒔𝒕𝒆𝒏𝒊𝒏𝒈 𝒊𝒔 𝒃𝒆𝒔𝒕 𝒅𝒐𝒏𝒆 𝒇𝒓𝒐𝒎 𝒂 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒑𝒓𝒐𝒇𝒊𝒍𝒆, like your CEO! So what does that look like for your B2B company? ZoecialMedia’s in-house social listening expert Natasha Elek explains how she personally uses social listening as part of a strategic organic social media plan and shares practical examples, a process and checklist for you to use. Read it here: https://lnkd.in/duyGqTXx #OrganicSocialMedia #B2BSocialMedia #SocialListening

How can you keep track of all the updates and news about the social media platforms you’re active on? (Should we leave X? Should we try BlueSky?) That’s what you have your ZoecialMedia team for! As social media professionals (and enthusiasts!) we are always following the newest releases and features about the platforms that matter to B2B companies. And the information that we believe is relevant to you, we’re happy to share. You can follow our specific news and updates for B2B organic social media channels in 2 places: 🤳 Our Social Media Buzz WhatsApp group - a quiet group that is used just for sharing breaking news and updates - use the QR code on the image to join. 📰 Aliza Hughes' B2B Social Media Updates monthly newsletter that summarizes that month’s news and updates - use this link to subscribe https://lnkd.in/dpvpCwG8 And of course, if you ever have any questions about B2B organic social media, please don’t hesistate to ask us! #B2BSocialMedia #OrganicSocialMedia #SocialMediaUpdates #SocialMediaBuzz

𝐈𝐟 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐬𝐭𝐞𝐚𝐥𝐬 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭, 𝐝𝐢𝐝 𝐢𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧? LinkedIn has gifted us with incredible tools to understand and reach our audiences. But let's be honest, standing out is the real challenge. Our latest blog by Amanda Lapidot reveals the secrets to a winning LinkedIn strategy, going beyond just creating brilliant campaigns. You'll learn how to: 𝐌𝐚𝐬𝐭𝐞𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Uncover what your competitors are doing well (and not so well) to identify untapped opportunities for your brand. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐈𝐦𝐩𝐚𝐜𝐭: Discover powerful metrics to track your progress and optimize your campaigns for maximum ROI. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐛𝐢𝐠 𝐩𝐢𝐜𝐭𝐮𝐫𝐞: Learn how to leverage other LinkedIn features to reach a wider audience and drive business growth. Read it here 👉 https://lnkd.in/dzrhyeZx #LinkedIn ##OrganicSocialMedia #B2BMarketingStrategy #CompetitiveAnalysis #B2BSocialMedia

We don’t use ChatGPT, Gemini or Claude to write our posts. Your account manager, the person you talk with weekly, share your company story with and get to know, is the person who writes all of your posts. Wouldn’t it be easier, cheaper and faster to have AI write your social media posts? Maybe. But that’s not what you’re looking for. You want someone who understands your company’s product, culture and nuances to tell your company’s story. You’re looking to engage your audience, build a relationship with them, gain their trust, educate them, bring a smile to their face. Last time I checked (about 10 seconds ago), no AI is able to do this in an authentic way. Which is not to say that we aren’t using AI at all. Of course we are. AI is a great co-pilot for ideation, research and editing. Just not for your storytelling. Ready to learn more about how we can help you tell your story? https://lnkd.in/d-MMXb88 #OrganicSocialMedia #B2BSocialMedia #B2BMarketing #Storytelling #AuthenticStorytelling

For better or worse - no comment on which one it is in this case - it is Election Day in the US tomorrow. Plenty of clients ask me for advice about best practices on a day like this. So here is my 2 🪙🪙 cents! -> Keep all posting a-political. You don't have an opinion about the elections on your company profiles. However you can be helpful if your technology or business supports it. But please don't be like this company I have screenshotted below - they could have done a really cool post about how to use their app to deal with sleepless stress of election day - but instead made a step-by-step guide to voting on election day. Makes me want to 😭 - Whereas the other Reset Medical gave a practical link about workplace stess. -> On your personal profiles, you are entitled to your opinions, just remember that once you post it - even that ❌ Delete Button❌ isn't going to save you if you offend anyone. So if you post it, own it, or don't post it at all. -> It's no longer Halloween, so remember if you DO post, not to post and ghost 👻 - you MUST watch your posts for any out of control trolls. Monitor comments and hide, delete and react as necessary. -> It is OK and often best not to post anything. 🔥Remember to check what is running on paid or pre-scheduled and pause anything not appropriate or that may get lost in the shuffle of extra online traffic that day. -> For goodness sakes - do not use memes! Remember all the brands that jumped on the Bernie Sanders Meme theme of the last election - it's not a good look, doesn't age well. So just don't! I will finish with a prayer --- may the best side win --- and may the people in charge of social media sites tomorrow not have to remove any posts after they have gone live. AMEN 🙏 _____________________ I am Zoe, I write about organic #SocialMedia, #LinkedIn and #ThoughtLeadership and I invented and trademarked the #Carouself©️ For more insights on how you can 400x your value on organic social media, follow me 👍 and ring the 🔔 on my profile

October was a busy month for organic social media updates! We’ve curated the ones that you - B2B companies - need to know about to keep your organic social media trending and fresh in our brand new newsletter! Yea, we know you're already inundated with newsletters but we promise that this one - published only once a month - is just value and action items. This month we've featured the updates you need to know from LinkedIn, Instagram, Threads and YouTube. Go check them out now and don't forget to subscribe to get next month's edition straight in your LinkedIn inbox. #OrganicSocialMedia #B2BSocialMedia #B2BSocialMediaBuzz https://lnkd.in/dpvpCwG8

BOO! In the spirit of the end of October, let’s talk about ghosts, or more specifically, ghostwriting. Executives, and marketing teams especially, are often reluctant to hire an outside agency to write their content for them. We’ve heard all the reasons… It won’t sound like me… How can you be an expert like I am… My peers and colleagues know that I don’t have the time… So let us set the record straight: Hiring an organic social media agency to ghost write your thought leadership or corporate content means that we work 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖 to create authentic and engaging content. We don’t claim to be experts in anything other than organic social media. But we are absolutely experts in taking your thoughts, your customer’s pain points, your unique selling point, and creating social first content that will resonate with your audience. And because we’ve addressed points one and two, here’s our response to number 3: Your PA is responding to your emails for you and no one is questioning that. Think of your ghostwriter as your social media PA. Want to learn more about what we do for our clients? https://lnkd.in/d-MMXb88 #OrganicSocialMedia #B2BSocialMedia #Ghostwriting #ThoughtLeadership

You know you need a complete organic social media marketing strategy, but your in-house marketers aren’t experts in every aspect of B2B social media and don’t have the capacity to cover all the elements needed. So who is going to manage the many layers needed to have a successfuly B2B organic social media presence in 2025? So glad you asked. Spoiler: you’re going to need to update your 2025 maketing budget for organic social media. We explain it all for you in our recent blog, plus break down what you should be prioritizing, in a handy chart on the bottom of the page. Check it out now: https://lnkd.in/dNGHyn2d #B2BMarketing #OrganicSocialMedia #B2BSocialMedia #ItsOrganic

We’ve all been there… you’ve waited for your avocado to ripen and then suddenly it’s already rotten. That’s always a risk you take when investing in avocados. Luckily, investing in organic social media isn’t a risk. When you have the right strategy and plan in place, your B2B organic social media will always be fresh and ready for consumption. Want to learn more about organic (social media) that won’t go bad? https://lnkd.in/dghEPA85 #B2BSocialMedia #OrganicSocialMedia #ItsOrganic