30Sixty Tech

30Sixty Tech

Business Consulting and Services

Pune, Maharashtra 131 followers

30Sixty Tech LLP empowers FMCG brands with tailored solutions and guidance to scale from concept to market success.

About us

30Sixty Tech LLP is a leading solutions and implementation consultancy, specializing in driving growth for FMCG brands. We assess the unique needs of each brand, offering tailored solutions and a strategic roadmap to take them from concept to market success. Our expert team supports brands at every stage, providing implementation guidance at a scale that aligns with their comfort and growth aspirations. At 30Sixty Tech, we are dedicated to empowering brands to achieve their full potential, from zero to 100.

Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
Pune, Maharashtra
Type
Privately Held
Founded
2017
Specialties
FMCG, brand launch, market research, packaging consulting, brand growth, go-to-market, marketing, and offline brand presence

Locations

Employees at 30Sixty Tech

Updates

  • View profile for Revant Himatsingka (Food Pharmer), graphic

    Join me to be a part of India's health revolution | Ex-McKinsey | Wharton MBA |

    Knorr ko IG-KNORR karo! Knorr tomato chatpata soup has only 6.9% tomatoes, and it's No. 1 ingredient is sugar! Knorr Mushroom soup has only 2.5% mushrooms and its No. 1 ingredient is maida! Knorr chicken soup has 2.2% chicken and its No.1 ingredient is also maida! Moreover, all these 3 soups also have palm oil in it. When I was growing up my parents would not let me have tea and coffee and instead they would give me Knorr soups as they believed it was healthy. I've now found out that most Knorr soups comprise a large amount of maida and sugar, and they also contain palm oil. In Knorr's TV ads, they also try to persuade you to not cook soups at home! My advice is to ignore Knorr's TV ads, and have homemade soups instead of Knorr soups!

  • 30Sixty Tech reposted this

    View profile for Rupal Madhup, graphic

    Building Lendingkart | All things Start ups, Finance and Growth

    Mamaearth is not a Unicorn anymore, but could it still be the next Hindustan Unilever? In just two months, they’ve lost 40-50% of their value. By March 2024, they seemed to have cracked the profitability code. Fast forward to September 2024, and: → Reported a ₹19 crore loss, compared to a ₹40 crore profit last quarter. → 7% YoY revenue dip. Now, we know about the ₹63 crore expired inventory write-off fiasco. But beyond this one-time adjustment lies a bigger story—the on-ground challenges of scaling offline. Yet, Honasa Consumer Ltd., Mamaearth’s parent company, remains the only D2C startup in India to hit the ₹2,000 crore revenue milestone. And they’re not just betting on one brand—they’ve built an impressive portfolio, including: 👉🏾 Dr. Sheth’s 👉🏾 Aqualogica 👉🏾 BBlunt 👉🏾 The Derma Co., and others! These are brands people genuinely love, and the strategy feels eerily similar to Hindustan Unilever’s playbook: → Build one strong brand. → Scale massively by acquiring and growing better brands using your distribution, marketing, and production powerhouses. For context, when Unilever came to India in 1933, it already had 45 years of global experience. Yet, it took them 60 years to cross the ₹2,000 crore revenue mark in India in 1993-94. Mamaearth has managed this feat in just 8 years. While I’m no stock expert, I genuinely admire what Varun and Ghazal Alagh have built. They basically taught India the power of influencer marketing. This might be a setback, but it’s far from game over. Mamaearth has the potential to bounce back stronger. What’s your take—could Mamaearth follow HUL’s footsteps, or is the D2C model too volatile for this kind of scale?

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  • This morning, over a cup of coffee, there was a discussion amongst the 30Sixty Tech bunch! Somebody brought up the Bisleri Pop fiasco! Bisleri Pop—a bold step into carbonated beverages by the trusted bottled water brand. Sounds exciting, right? But it fizzled out fast. Here’s why: The Misstep: Consumers associate Bisleri with purity and health. A sugary soda under the same brand? No way... nahi chalega! The Impact: Couldn’t compete with Coca-Cola and Pepsi. Bisleri may be bisleri, but that's just when it comes to water. If you want a zing on your tongue, you don't ask for bisleri, do you? Bisleri Pop was discontinued, and the brand retreated (back) to water. At 30Sixty Tech, we’d have done it differently: Sub-Branding: Separate the soda from Bisleri’s core identity. Taken some time to build on it, and made sure we didn't hamper the existing identity. Consumer Insights: Market research to align with consumer expectations. Just because something sells, doesn't mean something else won't. Poochh ke to dekho! Strategic Launch: Gradual introduction with focused storytelling. When you have the right parent brand, the right budget, and a market like India! Weaving a story can be both, fun and profitable! Your Thoughts: Would you buy soda from a water brand? Share your take below! #Branding #Strategy #CaseStudy #30SixtyTech

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  • Crafting Success: The Power of Strategic Planning in GTM At 30Sixty Tech, we firmly believe that a robust Go-to-Market (GTM) strategy is rooted in meticulous planning and brand health. Just as a tree thrives when its roots are strong, a brand flourishes when its internal systems, processes, and identity are aligned and prepared for market challenges. The journey to market success begins within—by understanding your product, your target audience, and the unique value you bring. This internal clarity ensures that when your brand enters the market, it doesn’t just make a debut; it commands attention, builds trust, and creates lasting impact. Here’s how we help brands grow stronger: - Strategic Planning: From defining target markets to streamlining operations, we ensure every detail is covered. - Holistic Approach: Aligning brand identity, messaging, and market positioning for a cohesive launch. - Sustained Growth: Beyond the launch, we focus on building long-term success through strategic market insights and data-driven decisions. Remember, a strong GTM strategy is more than just hitting the market; it’s about entering with purpose, power, and precision. Let’s collaborate to build not just a brand, but a legacy. Ready to take the leap? Let’s talk GTM! #GTMStrategy #BrandGrowth #StrategicPlanning #30SixtyTech #FMCG

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  • 🌐 In the crowded FMCG and Nutraceutical space, launching your brand successfully isn't just about having a great product. It's about strategic execution. Every year, thousands of brands eagerly enter the market with their FSSAI registrations complete and GST filings ready. Yet, data reveals a stark reality: many of these new players face setbacks, eventually struggling to survive or closing their doors within the first few years. 🔍 Why? The absence of a robust Go-To-Market (GTM) strategy. At 30Sixty Tech LLP, we’ve seen firsthand how the right approach can make or break a brand’s entry into the market. Here’s what happens without a well-thought-out GTM plan: 1. 🚫 Limited or Undefined Distribution: Products fail to reach key markets efficiently, leaving gaps in availability. 2. 📉 Ineffective Brand Positioning: Brands miss out on building recall and recognition, making it hard to capture consumer attention. 3. 🤝 Inadequate Engagement: Distributors and partners often need more incentive and clarity to promote the brand effectively. Our GTM strategies are specifically designed to address these challenges. From setting up strong distribution networks to harnessing social media and influencer marketing, we help brands achieve long-term growth and scalability. 💡 Are you thinking of launching or scaling your FMCG or Nutraceutical brand? Let’s talk about how we can transform your vision into reality.

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  • 🚀Unlock Your Brand’s Full Potential with 30Sixty Tech! At 30Sixty Tech, we’re more than just consultants—we’re partners dedicated to driving FMCG and Nutraceutical brands forward. Our unique Go-To-Market (GTM) strategies are built to empower brands at any stage, from concept to scale. 🔍 Why 30Sixty Tech? Our name says it all: - 30% driven by cutting-edge data and analytics - 60% powered by strategic product creativity - 10% strengthened through efficient technology utilization From brand planning to execution, we craft tailored strategies that ensure your product reaches the right market with the right impact. Our data-backed approach, innovative tactics, and tech-savvy solutions position your brand for sustained growth. 💡 Ready to take your brand to the next level? Whether you’re launching a new product or optimizing an existing brand, our team is here to make it happen. Let’s discuss how our expertise can unlock new opportunities for your business. 👉 Drop us a message or pick up the phone and call us on 9724196252. Together, we’ll transform your vision into success! #30SixtyTech #FMCG #Nutraceuticals #GTMStrategy #BrandBuilding #DataDriven #TechInnovation #BusinessGrowth #ThrivingEntrepreneur

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  • In the ever-evolving world of nutraceuticals, achieving both brand visibility and customer loyalty requires a well-structured hybrid strategy. At 30Sixty Tech, we provide tailor-made GTM strategies and implementation plans designed to make your brand a trusted household name. Combining online and offline sales channels isn’t just about meeting customers where they are—it’s about weaving a consistent, compelling narrative that builds trust and engagement. Here’s how our approach works: 🔹 Offline Presence: We ensure strategic placement in retail stores, pharmacies, and wellness centers to make your brand both visible and credible, establishing a solid trust factor. 🔹 Online Visibility: Our plans include maximizing D2C sales through your website and e-commerce platforms, combined with impactful social media strategies and influencer partnerships, to create lasting connections with your audience. 🔹 Right Positioning: We help you speak directly to your target audience’s health goals and needs, driving not just interest but long-term loyalty. When these strategies work in tandem, the result is a seamless, omnichannel experience that reduces the cost of customer acquisition while driving sustained growth. At 30Sixty Tech, we’re committed to making your nutraceutical brand stand out and stay top of mind. #30SixtyTech #GTMStrategy #Nutraceuticals #BrandVisibility #CustomerLoyalty #HybridSales #OmnichannelMarketing #ThrivingEntrepreneur

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  • 🚀 Creating the Right Environment for Brand Launches in FMCG 🚀 In the dynamic world of FMCG, a strategic GTM (Go-To-Market) approach is crucial for a successful brand launch. The right environment at the start isn't just about initial visibility—it's about laying a solid foundation for sustainable scale and growth. At 30Sixty Tech, we understand that each brand has unique needs, goals, and audiences. That's why we tailor GTM strategies that encompass: - Strategic offline and D2C placements - Leveraging social media and influencer marketing - Addressing distribution efficiently, without warehousing constraints This comprehensive approach ensures that brands not only launch effectively but grow with resilience and purpose. #FMCG #BrandStrategy #GTM #30SixtyTech #BrandLaunch #SustainableGrowth

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  • Imagine setting up a lemonade stand in your living room and sending your neighbors pictures of it on WhatsApp. Sure, a few friends might order for a giggle, but your lemonade empire? Stuck in the living room. That's what relying solely on social media and WhatsApp D2C for your FMCG brand can feel like—convenient, but limited. For sustainable growth and non-stagnating ROI, you need to get your lemonade out on the street, partner with the right distributors, and get expert guidance on placing your product in the market where it matters most. In other words, to turn that lemonade stand into a full-on beverage brand, you have to make the right moves. Connect with people who understand the market, take strategic actions, and watch your business go from living room hobby to a name everyone’s sipping on. Ready to take your growth story beyond those DMs? 🍋🚀 #FMCG #BusinessGrowth #StrategicPlanning #ThrivingEntrepreneurs

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