Apostrophe Communications

#TeamApostropheCommunications is glued to our screens for this session—ready to soak up all the PR wisdom. Are you? 😉 #ApostropheCommunication #PRPOI #PR #industryinsights

How did #Zomato have us go 'loony-minati' by selling entertainment on a food app? Is food and entertainment the next step after last season’s food and fashion? Zomato’s partnership with #DiljitDosanjh’s Dil-Luminati tour reimagines a food app as a ticket counter for live entertainment. With 100,000 tickets selling out in 15 minutes and the tour’s 2.5 lakh tickets sold, making it India’s highest-grossing concert tour, Zomato isn’t just about meals anymore; it’s about delivering memorable experiences. This blending of food and music taps into a new emotional appeal, showing that lifestyle brands can combine sustenance with social experiences. Apostrophe Communications' Takeaways: 👉 The success reflects evolving consumer tastes: India’s highest-grossing concert proves fans want more than just delivery—they crave lasting memories. 👉 Food X Fashion has officially passed the torch to entertainment, marking a new favourite in lifestyle trends. 👉 With Diljit’s global appeal, Zomato is making waves internationally, reaching new levels of digital influence. 👉 More than a one-off, this collaboration shows how brands can integrate into users' lifestyles. Apps like Airbnb’s Experiences and Nike’s SNKRS tap fan culture to drive loyalty, and Zomato’s move exemplifies how lifestyle apps are now portals for a complete experience, encompassing food, fashion, and entertainment. Not to mention, the rock star being a true aficionado of fashion, its like he has a sense of what has the potential to break the internet, from donning Supreme X The North Face collab fit to #RitwikKhanna trash-to-treasure brand #rkivecity, Diljit puts the spotlight on the labels he loves, bringing them into the mainstream and, inevitably, onto Zomato’s radar. #DiljitDosanjh #DeepinderGoyal #Zomato #FashionIndustry #BusinessTiming #MarketLeaders #Trendsetters

✨ The unparalleled grandiose of BAARAT by Tasva X Tarun Tahiliani ✨ On October 13th, 2024, the Travancore Palace in Delhi witnessed a spectacular fashion event as #BAARAT by Tasva | Aditya Birla Fashion and Retail Ltd x Tarun Tahiliani unveiled its Autumn/Winter 2024 Wedding Collection, led by Bollywood icon #RanbirKapoor. The event drew widespread media attention and was a magnet for social media influencers and content creators. Walking the ramp alongside Ranbir was a stellar lineup, including famous comic-turned-actor #AnubhavSinghBassi and rising star #VihaanSamat, who made his runway debut. Adding to the glamour were digital sensations like #ManavChhabra, #UnnatiMalharkar, #Apoorva (aka #TheRebelKid) and #MohakNarang blending tradition with contemporary flair. This blend of celebrity power and influencer presence made the event a major highlight on social media, celebrating Tasva’s vision of redefining menswear for the modern Indian groom. Team Apostrophe: Kritika Lalchandani | Sana Sehgal Bhalla | Sapna Gaur | Amandeep Kaur | Kritneet Kohli | Rishya Tiwari | Chahak Malhotra | Subha Kumar | DHRUV TANDON #ApostropheCommunications #Tasva #TarunTahiliani #BAARATbyTasva #RanbirKapoor #WeddingFashion #events

Apostrophe Communications at #LakméFashionWeek X #FDCI ✨ Apostrophe Communications proudly activated PR for some of the most forward-thinking designers at Lakmé Fashion Week X FDCI, where groundbreaking collections were matched by unforgettable showstoppers. Here’s a closer look: 🖤 Abraham & Thakore Known for their minimalist ethos, Abraham & Thakore’s #FindingBeauty redefined sustainable fashion by transforming discarded materials into luxurious couture. The collection made a bold statement on the value of upcycled beauty, and it was none other than the iconic actor #ShefaliShah who graced the runway as their showstopper. Shah's powerful presence, draped in their innovative designs, perfectly embodied the collection's theme of reimagining beauty and value. 🔥 Sameer Madaan #Amore celebrated fierce femininity with luxe faux leather, rich blacks, and golds. The collection embodied boldness and empowerment, led by Cannes-winning actor #AnasuyaSengupta, whose fearless presence on the runway amplified the collection’s message of strength and allure. 🌸 Megha Bansal #Khwaab – Khawaishyon Ka Shamiyana, paid homage to Indian craftsmanship with intricate hand embroidery and Mughal-inspired jaali patterns. Yoga enthusiast & legendary actor #ShilpaShetty brought ethereal grace to the runway, dazzling in a soft pink lehenga with a dramatic trail that encapsulated the dreamy essence of the collection. ♾️ Pankaj & Nidhi: Inspired by the infinity symbol, #Loop was a masterclass in structured silhouettes and intricate embellishments. The tiger eyed actor #SharvariWagh closed the show in a statement kimono bomber, embroidered with infinity loops, reflecting the futuristic yet timeless quality of the collection. With spectacular designs and star-studded showstoppers, these collections lit up the runway. Apostrophe Communications is proud to have been part of this incredible fashion showcase. Team: Sana Sehgal | Sapna Gaur | Shavika Dua | Amandeep Kaur | Chahak Malhotra | Nimisha Bisht | DHRUV TANDON | Kritneet Kohli Watch this space for more such updates! #ApostropheAtLFW #LakmeFashionWeekXFDCI #SustainableFashion

At Apostrophe Communications, we don’t just dot the i’s and cross the t’s—we connect the right people to the right brands, crafting stories that leave a lasting impact. 🎯 Authenticity is the exclamation point in every brand's journey, and our strategic influencer collaborations ensure brands like Past Modern don’t just make a statement—they make a mark. Our secret? We don’t just tell stories, we live them. By weaving user-generated content (#UGC) into our campaigns, we amplify brand narratives with real voices that truly resonate. It’s not just about getting noticed; it’s about getting heard, loud and clear. #ApostropheAmplifies #InfluencerMarketing #Authenticity #UGC #BrandGrowth #MarketingStrategy

From the runway to real life, fashion's got its own language—and now you’re fluent. Haute couture for the dreamers, bespoke for the tailored perfectionists, and ready-to-wear for those who keep it chic yet grounded. Whatever your vibe, strut through #FashionWeek like you own it.✨ #FashionDecoded #RunwayToReality #StyleUnboxed"

Delighted to have orchestrated the launch of Paul Smith’s AW 2024 collection at DLF Emporio. The evening was a seamless blend of refined fashion, exceptional cuisine, and engaging conversations, perfectly showcasing the brand's latest collection. A remarkable event that highlighted the elegance and innovation of Paul Smith. Team: Kritika Lalchandani | Chahak Malhotra | Amandeep Kaur #ApostropheCommunication #PaulSmith #AW2024 #LuxuryFashion #Event #RBL

Save Your Skin: Because in PR, Perfect is the New Average 🧴 Sure, we all know public relations "technically" dates back to Ancient Greece (thanks, Plato and Aristotle), but let’s cut to the chase: PR today is less about philosophy and more about juggling a thousand fires while trying to look calm and fabulous. Want to know how to actually survive it? Follow to read the full article for your blueprint to perfection (or at least, survival). #PRLife

Celebrating Saundh's Grand Store Relaunch in Jaipur💗 At Apostrophe Communications, we had the privilege of orchestrating the grand relaunch of Saundh’s largest store in Jaipur—a truly remarkable evening! Guests were welcomed with bespoke Saundh cuff bangles, symbolizing elegance, and were treated to a captivating puppet show that shared Saundh’s unique story, complemented by traditional folk music. The night was further enriched by the delightful aromas of Rajasthani delicacies, with special thanks to our celebration partners, SEPOY&CO. and #Tanquerey. To top it all off, guests took home beautifully curated Rajasthani sweets as a token of our appreciation. A heartfelt thank you to all team members whose dedication and creativity made this event a success. Sakshi Singh | Riddhi Redkar | Sana Sehgal Bhalla | Kritneet Kaur Kohli | Nimisha Bisht Discover Saundh’s latest collection, ‘Worlds Within’, at their stunning flagship store in Horizon Tower, JLN Road, Jaipur—where craftsmanship meets tradition. #SaundhJaipur #LuxuryFashion #StoreRelaunch #JaipurEvents #WorldsWithinCollection #ApostropheCommunications #EventManagement #BrandExperience #CelebrateResponsibly

Reminiscing on a night where tradition met modern elegance. We are delighted to celebrate the success of our recent collaboration with Reliance Brands Limited for the iconic Brooks Brothers India store launch at Ambience Malls, Vasant Kunj. With a thoughtfully curated guest list, hosted by the effortlessly stylish Angad Singh Gandhi and Aditya Sinha, and a series of exclusive experiences, every moment was crafted to perfection. Guests engaged in lively pocket billiards, enjoyed a whiskey appreciation session with The Glenmorangie Company, and took home personalized whiskey glasses, etched with their names as keepsakes of the night’s sophistication. The atmosphere was electric, the enthusiasm unforgettable. Moments like these reflect the power of precise curation and seamless execution. Huge thanks to our brilliant team and partners for creating an evening that will be remembered, Gaithuanlungliu Gonmei (GG) and Nikhita Biswas. Here’s to many more collaborations that define luxury and craft memorable experiences. Special thanks to team at Apostrophe Communications; Sana Sehgal Bhalla, Chahak Malhotra, Subha Kumar and DHRUV TANDON. #BrooksBrothers #ApostropheCommunications #EnjoyResponsibly #ElevatedLuxury #UnforgettableExperiences