On the 75th Anniversary of the Agriculture and Food Organization, Prime Minister Narendra Modi introduced 17 #Biofortified crop varieties, a landmark step towards combating nutrient deficiency in India!🇮🇳 These crops are not just an innovation; they are up to 3 times more #nutritious, making them a potent solution. Better Nutrition salutes this initiative, aligning perfectly with our mission of enhancing health through #Biofortified products like our own Biofortified Atta and Biofortified Rice! 🌾 Let's embrace this milestone and spread the word. The #futureofnutrition is here and the solution is #Biofortification!!! #agritech #foodtech #innovation #startup #betternutrition
Better Nutrition
Food and Beverage Retail
Lucknow, Uttar Pradesh 1,913 followers
As seen on Shark TanK Season 4 🦈 India's 1st Biofortified Staples Brand 🌱
About us
𝐎𝐮𝐫 𝐬𝐭𝐨𝐫𝐲 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐢𝐦𝐩𝐥𝐞, 𝐲𝐞𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 To transform the way people nourish their bodies by harnessing the power of biofortification. 🌱 At 𝐁𝐞𝐭𝐭𝐞𝐫 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧, we believe that everyone deserves access to wholesome, nutrient-rich foods that promote health and well-being. 🌾
- Website
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http://betternutrition.greenday.co/
External link for Better Nutrition
- Industry
- Food and Beverage Retail
- Company size
- 51-200 employees
- Headquarters
- Lucknow, Uttar Pradesh
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Biofortified Foods, Micronutrients, Food, Health, and Nutrition
Locations
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Primary
Get directions
5th Floor, Levana Cyber Heights, Vibhuti Khand, Gomti Nagar
Lucknow, Uttar Pradesh 226010, IN
Employees at Better Nutrition
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Abhinav Dwivedi
Startup | Marketing | E-commerce | Angel Investor | IIM Ahmedabad | IIT(ISM) Dhanbad
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Tarun Bhargava
Founder & Managing Partner at TalentGen Advisory LLP, Co- Founder @ Capinity Partners, Co-GP- AC Ventures, Co-Founder Aclr8, Angel investor &…
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Abhishek Kochhar
Programs & Partnerships @ Meta | prev: GTM at startups
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Aishwarya Bhatnagar
Passionate about Empowering Lives through Nutritious Choices l Holistic Health & Wellness Supporter
Updates
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Thank you Etisha, for showcasing our mission so beautifully and featuring us with such heartfelt storytelling! Grateful for your support!! ♥️✨🙏
Personal Brand Strategist | IIT Guwahati | Helping Founders & VCs Grow on LinkedIn, Instagram and Instagram
Olympic medalist PV Sindhu is an investor in this Shark Tank India startup. Now, they secured investments from Namita Thapar as well. Meet Better Nutrition, the Lucknow-based startup founded by Prateek Rastogi & Aishwarya Bhatnagar solving India's hidden nutrition crisis affecting 80% of the population. They are completely reinventing our everyday food at its source. Their breakthrough? Greenday- Kisan Ki Dukan biofortified seeds that naturally absorb more nutrients from soil. These seeds transform into Better Nutrition products with up to 2x more essential minerals. From atta to rice—these products look and taste identical but pack double the nutrition power. With 15,000 farmers now doing pesticide-free farming across India, they're projecting ₹14 crore in sales this year. This is Day 3 of the most genius Shark Tank India deals. Follow Etisha Garg for more such videos. #sharktank #marketing #entreprenurship
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Watch our pitch on Shark Tank India Season 4 tonight at 8PM, streaming exclusively on Sony LIV! @sonylivindia @sharktank.india #SharkTankIndiaSeason4OnSonyLIV #SharkTankIndia #SharkTankIndiaOnSonyLIV
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We've come a long way over the last 5 years, can't wait to show you what's in store ahead👀 . . . #BetterNutrition #Biofortified #Biofortification #Nutrition #HealthyLiving #Wellness #Health #HealthyFood
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Pitch perfect, packed right. Get ready to dive in! . . . #BetterNutrition #Biofortified #Biofortification #Nutrition #HealthyLiving #Wellness #Health #HealthyFood
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Our products are naturally loaded with iron which is a vital micronutrient that offers multiple health benefits! Make the switch to Better Nutrition for a healthier you! . . . #iron #nutrition #HealthyLiving #Wellness #Health #HealthyFood #natural #organic #StapleEssentials #NutritionForAll #HealthyHarvest #PowerInEveryBite #BetterWithBiofortification #FarmToFamily #StrongerStaples #SmartNutritionChoice #healthier #healthyfood
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Biofortification is a totally natural process that inherently increases the nutrition of seeds and crops. All our products are made from biofortified seeds. For that dose of extra micronutrition, make the switch to Better Nutrition products! . . . #biofortification #nutrition #HealthyLiving #Wellness #Health #HealthyFood #natural #organic #StapleEssentials #NutritionForAll #HealthyHarvest #PowerInEveryBite #BetterWithBiofortification #FarmToFamily #StrongerStaples #SmartNutritionChoice
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This Republic Day, let’s honor the strength of our nation by choosing better nutrition for a healthier, brighter future. Strong citizens build a strong country—one wholesome meal at a time. Here’s to freedom, progress, and well-being for all! . . . #RepublicDay2025 #BetterNutrition #HealthierIndia #StrongNationStrongYou #2X Nutrition #NutritionForAll #HealthyHarvest #PowerInEveryBite #BetterWithBiofortification #BetterNutritionBeginsWithBetterSeeds #StapleEssentials #2X #Nutrition #NutritionForAll #HealthyHarvest #FarmToFamily #StrongerStaples #SmartNutritionChoice
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We’re expanding our basket to bring you more of the essentials you love—Wholesome, nutritious and packed with flavor! From kitchen staples to pantry must-haves, get ready for 2X nutrition in every meals. Stay tuned, because your favorites are about to get even better! . . . #Comingsoon #New #nutrition #HealthyLiving #Wellness #Health #HealthyFood #Launching Soon #StapleEssentials #2X Nutrition #NutritionForAll #HealthyHarvest #PowerInEveryBite #BetterWithBiofortification #FarmToFamily #StrongerStaples #SmartNutritionChoice
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PV Sindhu’s choice! Presenting our Bio-fortified Atta and Bio-fortified Rice in an all new pack! 2X Zinc, Iron and Protein. Double the nutrients, without compromising on taste. Better Nutrition starts with better seeds. . . . #pvsindhu #HealthyEating #WinterWellness #Superfoods #ImmunityBoost #PlantBased #OrganicLiving #Zinc #Iron #new #newpackaging #CleanEating #WholeFoods #Nutrient #Seasonal #Healthyeating #Healthy #Biofortified #betternutrition #newlook #newyear #newbranding