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2024 has been the year of chaos in PR. With the lines between roles blurring faster than a trending reel, is it any wonder that the job descriptions for 2025 read like a bewildering buffet of skill sets? With several stakeholders in the reputation industry taking on multiple mandates and wanting new rules of engagement, the industry as we know it is fast disappearing. The journalist moonlighting as an influencer, the influencer who is also a journalist, the PR professional doubling as a content creator—oh, and let’s not forget bloggers who’ve also donned the hat of serious reportage. It’s as if the entire ecosystem threw out the rulebook and decided to freestyle. When did this seismic shift happen, and more importantly, where is it leading us? This Saturday Geetika Bangia ( Corporate Communication Stryker India ) and Michelle Pereira ( Co-Founder & Director - ElleQuinn Communications) join us to navigate this tangled web to answer the burning question: Who’s pitching, who’s reporting, and who’s influencing? Let’s dive in and decode the future of the PR workforce together. The discussion will seek to bring out the best practices on the platform for the community to create a more seamless, inclusive and practical playbook of what constitutes a 'team' on all sides. Join us for the conversation with Tarunjeet Rattan as she dives into the discussion with the panel. Designed for seasoned PR professionals and emerging leaders alike, the discussion will share key insights gathered over years of experience from our expert panel as they debate and get candid about best practices, share real-life stories and insights from their experiences across various industries with first-hand experiences. Whether you're looking to boost team productivity, enhance cross-functional synergy, or simply make life easier for everyone involved, this session will provide the tools and insights you need to lead with clarity and confidence. Block Your Time 👇 ➡ Day & Date: Saturday, 21 Dec 2024 ➡Time: 12 noon - 1 PM ➡Where : Linkedin: https://lnkd.in/gwGqA5Nyt Facebook: https://lnkd.in/gWnDREt Youtube: https://lnkd.in/gs8dxXrf Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him) #pr #publicrelations #prindustry #prinsight #publicrelations