CubikTech reposted this
How can hybrid DTC sellers boost sales and track offline purchases? Many direct-to-consumer brands sell through both online and brick-and-mortar channels. This hybrid model provides more opportunities to delight customers, but it also creates data blindspots. Brands struggle to connect offline purchases to customer profiles, losing out on critical behavioural insights. I've developed a clever solution to this challenge - add scannable QR codes to product packaging! Here's how it works: 🤳 Customers scan the code on their mobile device. This opens a lead gen form where they enter basic contact info like name and email address. Upon completion, they receive an instant coupon code for their next purchase. 📊 Meanwhile, the brand captures key data on the offline purchase and the customer's info flows into the CRM. Now they can identify their omnichannel buyers, target them with personalized offers, and optimize spend across acquisition channels. For example, outdoor apparel brand Patagucci used QR codes at trade shows and retail partners to identify previously anonymous shoppers. With this data, they reallocated spend to higher converting events and stores. The results? A 15% increase in repeat purchases and lower CAC (Customer acquisition cost) . Plus, customers love the special offers! With this seamless process, you capture offline sales data while encouraging shoppers to become repeat buyers. You increase average order value and gain insights into your omnichannel customers. Simple innovations like QR codes tighten the loop between online and offline data. This connects experiences across channels to boost CLV (Customer Lifetime Value) over time. Would you like to try this strategy for your Ecomm brand for absolutely FREE? Comment down “Workflow” for a complete guide. Enjoy your upselling ✌️