Datavio

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Beyond Amazon: Why Each E-commerce Marketplace Demands Unique Strategies Over the past one year, we got the opportunity to talk to multiple category managers, brand managers, and ecommerce managers across brands of different categories. We've noticed a common trend: many apply Amazon-specific tools across other marketplaces like Flipkart and other marketplaces to build their ecommerce strategies, overlooking India's unique demographic diversity where every marketplace has different kinds of customers with their own purchasing patterns. This leads to different sizes of categories across multiple marketplaces along with very different category trends and purchase patterns. To highlight the importance of marketplace-specific strategies, we've analyzed the shampoo category (28+ crore monthly market on Flipkart and Amazon) across four key factors: 1. Most selling price points 2. Top selling brands 3. Most selling product sizes 4. Most selling container types Our findings reveal significant differences between Amazon and Flipkart, emphasizing the need for tailored approaches to each marketplace. At Datavio, we're developing a real-time category analysis and trend monitoring solution. By analyzing millions of SKUs across major e-commerce platforms, we help brands optimize their online presence and tap into specific customer purchase patterns to help with ecommerce optimisation and new product launch. Interested in learning more? Let's connect! I'd be happy to share additional insights or discuss how our solution can benefit your brand. Mukul Agarwal Kunal Parmani #ecommercecomparison, #flipkart, #amazon, #customerpurchasepatterns

Apparels is one of the most densely populated categories across ecommerce marketplaces like Flipkart and Amazon where new sellers and brands keep popping up. While brand recall plays a key role in product sales, customer preferences and purchase trends keep changing. While one color or fabric might be popular one-time, another color or fabric may take the top spot next. Given that India is a land of festivals, the trends keep changing in terms of most searched occasions or designs as well. While one strategy may be to keep launching new designs every week by deeply analyzing the markets, it is equally important to optimize the marketing spends for the top selling product variations as identified from the prevailing market trends. At Datavio, we are building advanced analytics models for multiple categories to help brands understand customer purchase patterns historically and in real-time to take smarter decisions to optimize their presence on ecommerce marketplaces! Here is an overview of how we tag different SKUs and capture purchase patterns in real-time across marketplaces like Flipkart and Amazon. If you are a brand looking to understand what trends are shaping up in your category across marketplaces, book a demo now! Link in the comments #apparels, #appareltrends, #ecommercetrends, #flipkart, #amazon Kunal Parmani Mukul Agarwal

Unlock the power of data-driven insights with Datavio! 🚀 Elevate your e-commerce strategy with our intuitive platform, designed to analyze new trends, uncover patterns, and empower you to make informed decisions. Our robust features include checking listing health scores, conducting keyword research, competitor analysis/monitoring, category research, and much more. Ready to scale your e-commerce game? DM me for a quick demo call and visit our website to discover how Datavio can drive your success. #DataDriven #EcommerceExcellence" https://www.datavio.co/ Datavio Ecommerce Marketing EcommerceIQ Flipkart Seller Hub Amazon Seller eCommerce Development Experts | eCommerce Trends | eCommerce Developers Flipkart Flipkart Commerce Cloud Flipkart Ads Kunal Parmani Mukul Agarwal

Are you an e-commerce brand wondering what information is crucial for your product listings? Datavio can help! Capture essential product details like ingredients, sizes, use cases, and variations with ease. Enhance your listings and boost your sales today! #ecommercesuccess #productlistings #datavio #keyproducts #winningproducts #successproducts

We would love to be your trusted partner in achieving ecommerce success. For more information visit - https://www.datavio.co/

Ecommerce platforms offer direct insights into customer purchase behavior, allowing businesses to identify new product opportunities and optimize their online presence. Real-time category insights are invaluable for understanding a brand’s position and meeting customer demands. Even though category insights are incredibly valuable for understanding customer preferences on ecommerce platforms, capturing them can be a challenge. Key product information such as ingredients, sizes, use cases, and variations is often scattered across product images, text, specifications, or rich product descriptions ( or A+ content). Additionally, each category has its unique nuances and trends, requiring specific tagging specifications. For example, while product ingredients, use cases and variations are crucial for understanding trends in the BPC (Beauty, Personal Care) segment, product color, design, size, and power capacity are vital for categories like power banks. So, how do we manage this? We utilize advanced AI models to simultaneously tag millions of public listings across ecommerce platforms, extracting trends and providing real-time insights to our customers. Check out the attached screenshot as an example to see how our models extract key insights from every public listing. We have currently built our systems capturing insights across major ecommerce marketplaces like Amazon and Flipkart. Are you a brand interested in seeing deep insights for your category and how they can enhance your brand presence? Book a demo now via the link in the comments or follow us to stay tuned for more insights on our product development journey. Kunal Parmani Mukul Agarwal #ecommerceinsights #productlaunch

Ever wondered how to gather valuable category insights at scale in the world of e commerce? Imagine aggregating insights from millions of public listings, tagging dozens to hundreds of attributes for each listing across thousands of categories. Connected with estimated sales figures, These insights can predict upcoming trends across major marketplaces like Flipkart, Amazon, Nykaa, Blinkit etc. But why is this important? Category insights can double or even quadruple sales by identifying latent customer demand, market gaps, and optimizing ecommerce presence. By leveraging the public data intelligence, businesses can launch the right product variations, set competitive prices, and advertise more effectively. The best part of building such a high-scale product? Customer feedback, that shows the real value of all the hard work extracting the data and generating insights at this scale. And obviously the team, that has worked tirelessly to execute on the vision. Stay tuned for more! Or contact us if you want to see how we have built category intelligence for multiple marketplaces at Datavio as a Saas product for brands! Kunal Parmani Mukul Agarwal

A deep segmentation snapshot on Amazon analyzing the different product trends under the Hair colors category. The report talks about the different colors, gender, quantity, use cases, price bands, and brands in the hair color category. Download the complete report here: https://lnkd.in/ggfWxXbR Datavio provides real-time deep insights to brands across various product categories across Flipkart and Amazon to help them optimize their e-commerce strategy by understanding deep category insights and optimizing their e-commerce marketplace presence. #amazonsellers #amazonindia #categoryinsights #marketresearchreports #ecommercesuccess #haircare #npd