FanCode

Our vision at FanCode has always been to create the ultimate destination for sports enthusiasts. Whether it's watching live sports content or accessing official fan gear and merch from beloved sports brands. 🛒 FanCode Shop has already become the go-to place for millions of fans to get authentic sports merchandise. 🌟 Naturally, our next step is to bring sports fans in India the fan gear and merchandise of the global sports athletes they love. We are thrilled to announce that the first athlete we are collaborating with is none other than Hardik Pandya. Hardik needs no introduction—his impact on the field for India is unparalleled, and the fandom speaks for itself. 👕 Hardik’s fantastic new brand is now being brought to life by FanCode Shop. This partnership has been almost a year in the making, during which we’ve worked closely with Hardik to bring you his exclusive activewear range, available only on FanCode Shop. 💪🏏 👉 #HardikPandya, “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!” Yannick Colaco “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.” Read More: https://lnkd.in/dGmh8--q RISE Worldwide Limited Prasana Krishnan #FanCodeShop #SportsCommerce #BusinessOfSports

We're #hiring a new SDE - 1 - DevOps in Mumbai, Maharashtra. Apply today or share this post with your network.

Industry leaders weigh in on what makes sports the MVP of brand building. With its emotional resonance, evolving digital capabilities and unmatched reach, sports offers brands an opportunity to create lasting legacies. Be it the pulsating energy of IPL or the high-octane thrills offered by Formula 1, for marketers, these act as a playground where emotions, visibility and brand loyalty intersect. 👉 FanCode co-founder Prasana Krishnan “Sports is the best platform to reach its TG (target group) in a highly engaged environment. Whether it is the large cricket events like the IPL or ICC World Cup or premium sports events like Formula One, sports always delivers impact by getting the brand message across to its core audience group. Break-time viewership in sports is nearly as high as live action as fans rarely move out during breaks. This is a significant advantage over other genres like entertainment, where ad viewership drops significantly during breaks." 👉 Nikhil Bardia, Head, RISE, "Brands need to build a partnership that delivers to their business objectives, towards the stakeholders they are looking to engage and communicate with, and demonstrate the value they will add to the journey." 👉 Aman Gupta, co-founder and CMO, BoAT, “By aligning with key sports figures and events, we have captured widespread attention, built stronger community bonds, and driven both engagement and sales, solidifying our presence across both sports and lifestyle segments." Full story: https://lnkd.in/dQMMuupU #SportsMarketing #BrandBuilding

These moments didn’t just happen; they happened on television, amplified by millions watching, cheering, and celebrating from their living rooms. As we honor #WorldTelevisionDay, let’s raise a toast to the platform that brought sports into our lives and continues to inspire us to innovate. #FanCode #SportsBroadcasting

We're #hiring a new ML Engineer in Mumbai, Maharashtra. Apply today or share this post with your network.

The latest #GoogleDeloitte report highlights the tremendous growth potential of India’s sports ecosystem, powered by digital adoption, multi-sport fandom, and Gen Z’s unparalleled engagement. With 655 million sports fans—43% of whom are Gen Z—India is truly embracing a diverse sports culture beyond cricket. Kabaddi, football, and even indigenous games like kho kho are winning hearts nationwide. 🏏⚽🏋️ Key takeaways: ✅ Digital platforms lead the way: 93% of Gen Z fans consume sports digitally, spending 20% more time on short-form highlights and behind-the-scenes content. ✅ Opportunities for innovation: AI and tech are transforming fan engagement, scouting, and grassroots development. ✅ Merchandise growth: The sports goods market is expected to double to $58B by 2030. At FanCode, we're proud to be at the forefront of this digital-first revolution, offering fans across India access to a rich tapestry of live sports, exclusive content, and official merchandise. 🌟 #IndiaSports #FanEngagement #DigitalTransformation #FanCode Yannick Colaco Prasana Krishnan 👉 Report: https://lnkd.in/dNkAk6UT

We're #hiring a new Manager - Partnerships in Mumbai, Maharashtra. Apply today or share this post with your network.

What makes Diwali at FanCode so special? It's an opportunity for all of us to get together with our families and celebrate Diwali in its true spirit. This year was no different as our office turned into a Diwali fair with food, fun activities along with some magic! 🌟 ✨ 🎇 From all of us here at FanCode, wishing you a very Happy and prosperous Diwali! 🪔 Yannick Colaco Prasana Krishnan #Diwali #DiwaliatFanCode #FanCode #DiwaliCelebrations

#FanCodeAtSportel FanCode's AVP, Strategy and Content Acquisition, Mandela Kiran is at SPORTEL - the largest global sports media and tech convention. FanCode has been the home of global sports in India in the last five years, with more than 42,000 matches streamed across more than 16 different sports. If you're at Sportel, do connect!

We're #hiring a new Senior Manager - Analytics in Mumbai, Maharashtra. Apply today or share this post with your network.