FLURTH, we’re driven by a passion for innovation, creating skincare that’s clean, effective, and effortless. We stay ahead of the curve by sourcing the latest trends and breakthrough ingredients from around the world, ensuring our products are always cutting-edge and aligned with your needs. Events like Cosmoprof Asia fuel our inspiration, allowing us to explore the latest skincare technologies and discover new ways to improve your routine. By understanding global innovations and listening to our customers, we’re able to design products that deliver high-quality results and ease into your daily life. Our mission is simple: to make skincare easy, enjoyable, and truly effective—empowering you to feel confident and radiant every day. Thank you for trusting us as we redefine skincare together. Can't wait for our new launches coming soon! #InnovativeSkincare #EffortlessBeauty #FLURTHCare #CleanBeauty #SkincareInnovation
About us
FLURTH= FLow of yoUR earTH At our core, it's more than just a name. It's a belief that breathes life into our products and flows through our brand story. Rooted in the ethos of "CARE OVER COVER" with effortless skin care routines "ON THE GO" we want every girl to embrace their authentic self unapologetically. FLURTH Simplified: At FLURTH, we're here to simplify your skincare game with a dash of humor, a whole lot of passion, and products that make you say, "Wow, this stuff actually works!" Our aim is to create quick and easy skincare routines for busy girls because sometimes, life can get crazy. We have combined clean and sustainable ingredients with innovative formulations and a unique packaging design that's easy to carry, creating a skincare experience that leaves you feeling confident and radiant with minimal effort. But hey, we're not your ordinary skincare crew. FLURTH stands out for its love for individuality, clean ingredients, and loving the planet. We're here to inspire you to embrace your natural beauty and express yourself with confidence. Let's redefine what it means to take care of your skin, one fabulous face at a time, all while embracing the flow of our earth and having a blast along the way!
- Website
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www.flurth.com
External link for FLURTH
- Industry
- Cosmetics
- Company size
- 2-10 employees
- Headquarters
- Mumbai
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Get directions
Mumbai
Mumbai, IN
Employees at FLURTH
Updates
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Founder/CEO-"Flurth" Making skin care routines easier for women On the Go and With the Flow. An Entrepreneur, problem solver, hustler and a team builder.
FLURTH Wins the ELLE, India Beauty Award for “Best Innovation”: A Happy moment for us I’m incredibly excited to share a major milestone for FLURTH—we’ve been awarded the ELLE Beauty Award for Innovation! This recognition feels surreal, and it’s a testament to our dedication to creating high-quality, EFFECTIVE and EFFORTLESS skincare products that push the boundaries of what’s possible. Why This Win Matters The ELLE Beauty Awards celebrate standout brands for innovation, impact, and excellence. Being recognized for “INNOVATION”—a core value of FLURTH—is a tremendous honor, reflecting the passion and dedication our team has put into advancing skincare with product efficacy and an enhanced user experience. Since launching FLURTH, our mission has been clear: to create skincare products that blend cutting-edge Korean technology with clean ingredients from the EU, offering the convenience and simplicity modern consumers need. Our vision has always been to go beyond traditional routines, designing products that are not only effective but also easy to use, multipurpose, and perfect for busy lifestyles. This award recognizes those efforts, reflecting our ability to innovate in everything from product formulations to thoughtfully designed packaging for everyday use. What’s Next for FLURTH While we celebrate this achievement, we’re far from finished. This award motivates us to push forward, explore new possibilities, and continue to innovate in ways that will redefine the skincare industry. We are excited to introduce more breakthrough products that will keep delighting our customers and addressing their skincare needs in creative, meaningful ways. This recognition has energized our entire team, and we can’t wait to see what the future holds for FLURTH. We are grateful to all of our customers, supporters, and partners who have been part of our journey. Thank you for believing in us and being part of our mission to transform skincare. Here’s to more milestones, more innovation, and transforming the skincare experience by making it EFFORTLESS, CLEAN, and EFFECTIVE.
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Is LIP balm the same as LIP CARE??
Revitalizing Lip Care: FLURTH's Commitment to Elevating an Overlooked Market
FLURTH on LinkedIn
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FLURTH: A Blend of EU's clean ingredient approach with the efficacy of Korean skin care technology.
Blending EU Cosmetic Standards with Korean Skincare Technology: FLURTH's Innovative Approach
FLURTH on LinkedIn
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Cleaner Ingredients, Better Skin: Why the Shift to Safe Skincare Matters?
Striking the Balance: The Importance of EU Cosmetic Regulations and the Shift to Cleaner Ingredients in Skincare
FLURTH on LinkedIn