Funcell Games

Great teams don’t just work together, they make memories together! Our yearly retreat took us to the stunning Udaipur, where we traded screens for scenic lakes, historic palaces, and unforgettable memories. From team bonding to endless laughter, this trip was the perfect reminder that work should always be fun. Already looking forward to our next adventure! 🏕️✨ #FuncellGames #TeamRetreat #WorkHardPlayHard #UdaipurDiaries #GamingLife

Should you kill your mobile game? Here are 5 signs it’s time to move on: 1️⃣ Unscalable CPI (Cost Per Install) ↳ If CPI remains unreasonably high despite multiple tests, the game may not be scalable. Genre-specific benchmarks matter: Hyper-casual games need lower CPIs, while tycoon games can handle higher ones. If CPI spikes repeatedly and can’t stabilize, it’s time to reassess the project. 2️⃣ Stagnant LTV (Lifetime Value) ↳ LTV is crucial for profitability, and lack of improvement despite multiple tests signals deeper issues. Often tied to poor retention or monetization. If testing doesn’t boost LTV, moving on might be wiser. 3️⃣ Lack of Excitement or Direction ↳ Are you and your team excited to play the game? Lack of enthusiasm or clarity on scaling indicates trouble. Passion drives success—if it’s missing, so is innovation. 4️⃣ Market Saturation ↳ Overcrowded genres without a unique angle rarely succeed. Does your game stand out? If not, differentiation is key. Reassess and refocus if the concept lacks uniqueness. 5️⃣ Weak Player Feedback ↳ Player feedback is the ultimate litmus test. Lack of engagement or positive feedback suggests core design issues. If problems persist after attempts to fix them, consider pivoting. Killing a game is not a failure; it’s a strategic decision to prioritize resources and creativity toward projects with higher potential. Learn from the data, refine your approach, and aim for the next big win. Have you ever faced a tough decision to kill a project? Share your thoughts and lessons learned below! 👇 #GameDevelopment #MobileGames #IndieDev #ProductManagement

Funcell Games is in the news for all the right reasons 🗞️ PocketGamer.biz sat down with Abhishek Malpani, CEO at Funcell, to talk about their hit Trash Tycoon's hybrid-casual success, how they've kept the game growing, and going from prototype to published with Supersonic 💖 Read the full interview here: https://lnkd.in/eVa2RPKN

The people have spoken! The most read blog of 2024 goes to *🥁drumroll🥁* The ultimate blueprint for tycoon game success! If you’re one of the few who hasn’t read this detailed guide on creating your own hit tycoon game, you can find it right here: https://lnkd.in/eBd4hSfN 

How to get 50%+ IAP revenue in your game? Here are 10 proven tips that helped us to get there: 1. Balance Progression 🎮 ↳ Allow free progression but offer “shortcuts” for purchase. ↳ Players should never feel forced to pay—only incentivized to speed things up or gain premium perks. 2. Tiered Currency & Items 💰 ↳ Provide various packs at different price points (low, mid, high). ↳ Cater to both small spenders and “whales.” Implement Upgrade Dependencies 🔐 ↳ Lock certain upgrades until key milestones are reached (e.g., “Unlock Prestige 2”). ↳ These gates create urgency and encourage strategic spending. Strong Retention Fuels IAP 🔁 ↳ Engaging gameplay loops and daily rewards increase session frequency. ↳ Retained players are far more likely to spend on in-app purchases. Limited-Time Offers ⏰ ↳ Use short-term bundles or holiday sales to create urgency. ↳ Flash deals drive impulse buys and boost conversions. Tailored Price Points 🔎 ↳ A/B test different price tiers across regions or user segments. ↳ Small adjustments in pricing can lead to significant revenue gains. Clear & Intuitive Store Layout 🛒 ↳ Place “recommended deals” prominently. ↳ Embed purchase prompts at users’ pain points (e.g., low energy) for a potential 7% uplift. Respect Player Trust 🤝 ↳ Avoid aggressive or misleading monetization tactics. ↳ Fair models foster loyalty and lead to repeat spending. Virtual Currency & “Best Value” Tags 💲 ↳ Bundle currency packs to create a sense of added value. ↳ Highlight the best deal to guide players toward higher-priced, perceived-value items. Subscriptions 🔔 ↳ Offer weekly/monthly bundles with steady currency or exclusive bonuses. ↳ This provides predictable recurring revenue. What are some methods you have used to boost IAP's? #MobileGaming #GameDev #IAP #FreeToPlay #Monetization

🎮 How Funcell and Supersonic Turned Trash Tycoon Into a Hybrid-Casual Hit! 🎮 Creating a successful hybrid-casual game is no easy task, especially in today’s fiercely competitive market. But Funcell Games led by Abhishek Malpani 🔜 PGC London , Shaurya Veer Kajaria and many more in collaboration with Supersonic from Unity, managed to craft a winning formula with Trash Tycoon. Taking inspiration from the satisfying act of cleaning, the game immerses players in tidying up a city filled with trash. Early tests showed strong potential but revealed the need for better retention and monetization strategies. That’s when Supersonic stepped in to refine the game, turning it into a revenue powerhouse. Here’s what made the difference: 1️⃣ Retention Boost: With over 50% D1 retention and 167 minutes average D7 playtime, they revamped the gameplay to focus on constant progression and engaging user experiences. 2️⃣ Monetization Strategy: Leveraging pressure points like truck speed upgrades, they seamlessly integrated IAPs and rewarded videos, significantly driving revenue. 3️⃣ Balanced Economy: Supersonic's expertise in AI-driven optimization and strategic RV placements ensured retention wasn’t sacrificed for monetization. 4️⃣ User Funnel Enhancement: A polished tutorial, better IAP pricing, and a streamlined interface contributed to their success. 5️⃣ Scaling and Beyond: Supported by Supersonic’s data analysts and creative motion team, Trash Tycoon is set for continuous growth with optimized performance and impactful UA strategies. From trash to treasure, Trash Tycoon exemplifies how the right blend of gameplay mechanics, economy balancing, and creative support can elevate a game to hybrid-casual stardom. What’s your favorite tycoon game, and what strategies do you think work best in this genre? Let’s discuss in the comments! 👇 👉 Looking for a publisher to help scale your hybrid casual game? The Supersonic SuperHybrid Competition is here to support you with tailored resources, expert guidance, and exciting opportunities to turn your game into the next big hit. Check out the full details here: https://lnkd.in/gB6BUXki #nextbiggames #hybridcasual #games #gamedesign #supersonic #idlegames #trashtycoon #gamedesign

How to elevate Your GameDev Studio in 2025? I've compiled 10 key lessons we learned to help studios avoid our past mistakes and accelerate their path to success. 1. Ensure Team Flexibility 🧑🤝🧑 ↳ Always maintain backups for critical roles throughout the game production process. ↳ Relying on a single individual can cause significant disruptions if they have to leave unexpectedly. 2. Focus on Fewer, Quality Games 🎮 ↳ Rather than spreading resources too thin, focus on creating fewer, high-quality games with larger, dedicated teams. ↳ Over the past year, we've transitioned from producing 2-3 prototypes per week to developing 4-5 games in total, emphasizing quality over quantity. 3. Kill Projects Early ✂️ ↳ Set clear performance thresholds for each project. ↳ If a game doesn’t meet these within a set time, it’s better to cut your losses and move on. 4. Stay Open to Ideas 💡 ↳ Don’t assume you know it all. Dismissing others' ideas too quickly can be a mistake. ↳ Testing team suggestions, even those that seem unconventional, often leads to surprising improvements. Use A/B testing to discover what players truly enjoy. 5. Monitor Competitors 👀 ↳ Watching competitors is crucial to avoid missing unique features you might overlook. ↳ Playing similar games offers inspiration, monetization strategies, and valuable lessons from those already at the stage you’re aiming for. 6. Predict Future Trends 🔮 ↳ Don’t just follow trends—predict future ones. ↳ This strategy helped us succeed post-COVID. At the height of hyper-casual games, we switched to hybrid casual and idle games, anticipating the shift toward quality over quick entertainment. It paid off. 7. Foster Creativity 🎨 ↳ Maintain a work environment that encourages creativity through social events, breaks, and open communication. ↳ A relaxed atmosphere fuels innovation. 8. Attend Industry Events 📅 ↳ Networking at gaming conferences can lead to unexpected opportunities and partnerships. ↳ Our venture into web games and various stores began through attending events like GDC and Gamescom, which have proven to be highly profitable for us. 9. Prioritize Player Feedback 🗣️ ↳ Player feedback is essential post-launch. ↳ We’ve hired a team to analyze daily reviews, helping us identify recurring issues linked to churn points. Reviews are invaluable for improving our games. 10. Create Leaders 🚀 ↳ Create an environment that nurtures leadership by identifying team members with potential and offering opportunities for growth. ↳ Reward those who take on bigger roles and provide support to develop their leadership skills. Would love to hear your thoughts on this! ♻️ Repost this if you found it valuable. #gamedev #Gamedesign #MobileGames #Innovation #Gamingindustry

How to Discover Unique Game Ideas? After publishing 5 titles with over 60M+ downloads, I’ve developed a proven framework to consistently generate unique mobile game ideas. Here are 5 strategies that have worked wonders for me: 1. Gamify Everyday Life • Look at real-life situations and turn them into game themes. • DogLife Simulator came from my experience with a new puppy. • Perfect Lie was inspired by a funny conversation with my cousin. • Observe, gamify, and adapt interactions into playable concepts. 2. Power of “Terrible” Ideas • Some of our biggest hits which have been in global top 10 rankings (9 Months, Idle Human, Trash Tycoon) were initially dismissed as bad ideas. • The weirder the idea, the higher the chance it’s fresh and has lower CPI. • Focus on concepts that are unique and haven’t been seen before. 3. Get Out of Your Bubble • Change your surroundings to spark creativity. • Meet new people and explore different environments. • Fresh perspectives often lead to unique ideas. 4. Stop Copying the Charts • Avoid relying only on top charts for inspiration. • Unique ideas often come from thinking outside the box. • Replicating existing games rarely leads to standout success. 5. Collaborate • Share the basic idea or theme with your team. • Involve the entire team - developers, artists, and animators in brainstorming sessions. • Collective input often makes the concept stronger and more engaging. • Team involvement fosters attachment to the final product and enhances overall creativity in the studio. #GameDevelopment #MobileGames #Creativity #Innovation #GameDesign

Teamwork makes the dream work! Especially if your dream is to create a hit hybrid-casual game (and your team is Supersonic!) Funcell Games and the Supersonic team, lead by Yaniv Haroety, created a hybrid-casual hit with Trash Tycoon - and it wouldn’t have been possible without Funcell’s dedication combined with the Supersonic team’s expertise. Don’t believe us? Then check out what Abhishek Malpani, CEO at Funcell, has to say about it 👇 Read the case study: https://lnkd.in/djA2reFa

We’re redefining Fridays at Funcell Games! 🚀✨ For six months, we’ve been wrapping up at 5 PM instead of 7PM to host fun, interactive team building activities —and it’s been a total game-changer! Boosted morale, stronger bonds, and improved productivity—proof that work can be fun and rewarding. It’s time we break free from old corporate norms. When teams enjoy what they do, amazing things happen! Stay tuned for more exciting vibes at Funcell Games! #WorkplaceCulture #TeamBuilding #CorporateInnovation #WorkLifeBalance #ProductivityTips