SARAL - The Influencer OS

SARAL - The Influencer OS

Software Development

Find, manage, and monetize your "direct-to-creator" influencer relationships.

About us

The time of transactional influencer relationships is over. It's 2024, which means it's time for relationship-focused influencer marketing. "That sounds hard." It was. Until SARAL was created for e-commerce brands. Manage your workflow from saving influencers to your outreach lists, sending emails, negotiating deals, sending goodies, and tracking performance - all under one roof. SARAL has unique features that help you build a relationship with creators on social media. It's time for high-impact influencer marketing.

Industry
Software Development
Company size
2-10 employees
Headquarters
Mumbai
Type
Privately Held
Founded
2022

Locations

Employees at SARAL - The Influencer OS

Updates

  • SARAL - The Influencer OS reposted this

    View profile for Yash Chavan, graphic

    Founder & CEO at SARAL

    Creators know what content will captivate their audience They're the experts at this. They often handle the production themselves, bringing down the overall cost of your marketing efforts. So partnering with them for content can be a cost-effective strategy for your brand. But how do you keep track of the content being created for your brand? One solution is — SARAL's social listening feature. It allows brands to monitor social media for mentions, tags, and hashtags related to their products. With this, you can: Track where and how often your brand is mentioned across social media platforms. Analyze the performance of content that mentions your brand. Gather data on audience engagement with influencer content. Try SARAL for free here and check out this feature & many more that help DTC brands run a smooth influencer marketing program right from finding influencers to maintaining relationships with them. Book your FREE Demo today. Link is in the comments below 👇 #marketing #influencermarketing #ecommerce #dtcbrands #dtc

  • SARAL - The Influencer OS reposted this

    View profile for Yash Chavan, graphic

    Founder & CEO at SARAL

    One of the reasons why influencer marketing campaigns fail is because the influencer x brand fit is not right. And why is it so important? 1. If you choose an influencer who doesn't have a following in your target market, your campaign is likely to fail. 2. Even if the influencer has a large following, if their audience isn't interested in your product, your campaign will still be ineffective. 3. If the influencer's content doesn't align with your brand and product, your message will be lost. Here is how to get it right: 1. Define your target market. 2. Understand your product. 3. Research influencers. 4. Set clear goals and objectives. 5. Track your results. Watch the full video to learn why influencer x brand fit matters. Link is in the comments below 👇 #marketing #influencermarketing #ecommerce #dtcbrands #dtc

  • SARAL - The Influencer OS reposted this

    View profile for Yash Chavan, graphic

    Founder & CEO at SARAL

    If your product is not popular, creators will not agree to promote it for commission. Here are 4 things you can do to improve the chances of a commission-based collab: 1/ Show product in action: ↳ One way to show off your product is to send creators your products as a gift or invite them to your studio or workplace to try them. ↳ This way, they can see for themselves how it works and what it can do. 2/ Share the love: ↳ Got some good reviews from happy customers? ↳ Share them with the influencer to build trust and credibility for your product. 3/ Sell the sizzle: ↳ Talk about what sets your product apart from the competition. ↳ Highlight those unique selling points and explain why they're so awesome. ↳ Let the influencer know how your product can make their lives easier or more fun. 4/ Talk about helping their audience: ↳ Will the product be super-useful to the creator's audience and make creators the hero for bringing it to them? ↳ Highlight that in your pitch. 📌 I've also created a full video on this. Link is in the comments below 👇 #marketing #influencermarketing #ecommerce #dtcbrands #dtc

  • SARAL - The Influencer OS reposted this

    View profile for Yash Chavan, graphic

    Founder & CEO at SARAL

    I've noticed something interesting about how brands handle marketing when growth slows down. Most do one of two things: 1/ They stop using influencer marketing. 2/ They keep spending on the same audience, hoping for different results. But Influencers aren’t just here to boost sales They are the key to discovering new markets & audiences. Take Loop Earplugs, for example. They started by targeting concert-goers. But by working with ADHD creators, productivity coaches, and autism advocates, they found a completely new set of customers. As Sambhav Chadha, Co-Founder at Augmentum Media, says: ➥ Influencers help you test new markets & figure out what works, fast. ✖ Influencers don’t just bring attention & sales ✔ They show you who else your product can help. So, are you only chasing the same audience? Or are you ready to use influencers to unlock your next big market? #influencermarketing #ecommerce #dtcbrands #dtc #marketing

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  • SARAL - The Influencer OS reposted this

    View profile for Sacha Gorelik, graphic

    Brand Strategist & Copywriter | Marketing & Messaging that Makes Magic Happen ~ DTC E-commerce Brand Expert - International Speaker - Featured in EU Seller Conference

    Everything is built on having a great brand. Especially your influencer campaign strategy I gave my two cents which you can find in this article by Get Saral. Key takeaways: 1) Can you create a community for your influencers - so they don't feel like a lone wolf on a mission with no backup? 2) What value can your influencers get behind that would make them want to work with your brand in the first place? 3) Make it simple. An easy application makes the likelihood of getting influencers to actually work with you much greater! Reach out to Yash Chavan or Nishanth Chandra for help with influencer marketing. The GetSaral platform is for brands who understand the importance of consistent influencer efforts. https://lnkd.in/etiWxFWU

    What a 10/10 Influencer Landing Page Looks Like (Thanks, Snif!) - SARAL

    What a 10/10 Influencer Landing Page Looks Like (Thanks, Snif!) - SARAL

    getsaral.com

  • SARAL - The Influencer OS reposted this

    View profile for Yash Chavan, graphic

    Founder & CEO at SARAL

    It’s hard to rely on influencer marketing (if you do it wrong) Here are 5 tips to do it right for your influencer program so it drives sales (most skip the 3rd one) 1️⃣ Pick the right influencers → Apply quantitative filters to narrow the follower range, engagement rate, niche, etc. → Do qualitative digging to understand the values of the influencer. 2️⃣ Assess the Content Quality → Is it engaging or compelling? → Will your customers consume this? → Are they good at telling stories? 3️⃣ Have a smooth onboarding → Most influencer campaigns fail because of a lack of onboarding → Prepare a brief onboarding document to be shared with influencers → Include all the details: your goals, brand values, content guidelines, payment, faqs etc. 4️⃣ Have an attractive offer → Offer incentives + Discounts + Special Perks → Offer a competitive commission rate → Increase benefits with every milestone achieved (Gamify your program) 5️⃣ Focus on long-term partnerships → Keep sending products or freebies to your influencers → Appreciate their efforts by engaging with their posts (branded or otherwise) → Share insider secrets with them before you announce to the public If you follow these five tips, you’ll have more influencers talking about you... which obviously leads to more money in your bank account 💰 — — — — #marketing #influencermarketing #ecommerce #dtcbrands #dtc

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