It’s hard to rely on influencer marketing (if you do it wrong)
Here are 5 tips to do it right for your influencer program so it drives sales (most skip the 3rd one)
1️⃣ Pick the right influencers
→ Apply quantitative filters to narrow the follower range, engagement rate, niche, etc.
→ Do qualitative digging to understand the values of the influencer.
2️⃣ Assess the Content Quality
→ Is it engaging or compelling?
→ Will your customers consume this?
→ Are they good at telling stories?
3️⃣ Have a smooth onboarding
→ Most influencer campaigns fail because of a lack of onboarding
→ Prepare a brief onboarding document to be shared with influencers
→ Include all the details: your goals, brand values, content guidelines, payment, faqs etc.
4️⃣ Have an attractive offer
→ Offer incentives + Discounts + Special Perks
→ Offer a competitive commission rate
→ Increase benefits with every milestone achieved (Gamify your program)
5️⃣ Focus on long-term partnerships
→ Keep sending products or freebies to your influencers
→ Appreciate their efforts by engaging with their posts (branded or otherwise)
→ Share insider secrets with them before you announce to the public
If you follow these five tips, you’ll have more influencers talking about you... which obviously leads to more money in your bank account 💰
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#marketing #influencermarketing #ecommerce #dtcbrands #dtc