Good Ads Matter

If you are a Brand, Agency, Production/Post-production Company, Creative Individual, or if you know someone who is and deserves to win big, share this across! Introducing the Good Ads Matter Awards 2025, India. Your work is all about your voice being heard, your vision being seen, and your impact leaving behind a revolution; and we wanted to pave a way for you, without any hurdles. After countless discussions with industry experts over a course of several months, we are on to redefining excellence in craft and creativity––with exciting categories, the best of Indian and International Jury, and no bars holding us back. With a simplified design, our aim was to provide a user experience that is just as effortless and enjoyable as the first step towards victory can be; so your energy and effort are channelled into creating great work instead of trying to crack the code to participate for hours! . . . Good Ads Matter Awards live now! Enter here: goodadsmatter.com/awards Knowledge Partner: Manifest India Image Credit: Incredible India Jammu & Kashmir Tourism P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #GoodAdsMatter #GoodAdsMatterAwards

𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀, 𝗜𝗻𝗱𝗶𝗮 𝟮𝟬𝟮𝟱 - 𝗘𝗻𝘁𝗿𝗶𝗲𝘀 𝗢𝗽𝗲𝗻 𝗡𝗼𝘄! You Are Not Ready for This! Presenting the finest minds in advertising and storytelling—the Jury for the Writing for Advertising category. Bringing together some of the most celebrated names who have shaped some of the most iconic narratives in advertising and beyond. …Because only the best can define the best. Meet the Jury: Ajay Gahlaut, Independent Creative Consultant Gauri Shinde, Writer, Director, Producer, Hope Productions Prasoon Pandey, Co-founder & Director, Corcoise Films Rekha Nigam, Screenwriter, Founder, SUTRADHAR MEDIA AND COMMUNICATIONS PRIVATE LIMITED Shakun Batra, Founder, Director & Executive Producer | Jouska Films Sonal Dabral, Writer, Director, Creative Consultant, Founder | Tribha Digital Solutions As it goes, “Greatness isn’t awarded, it is earned.” Upholding our commitment to quality and integrity, we are taking the celebration of craft and creativity to new heights! Knowledge Partner: Manifest Media And this is just the beginning. More jury announcements across Film Craft and Creativity coming soon—stay tuned! Visit our website for more details & entry guidelines: goodadsmatter.com/awards #GoodAdsMatter #GoodAdsMatterAwards

When two brands play with words this well, you know it’s a perfect match. #GoodAdsMatter Tinder and Blinkit pulled off a cheeky twinning moment ahead of Valentine’s Day, proving that great marketing is all about clever execution. By playing on “matches” and “dates” in two different ways—romance and food cravings—the campaign sparked conversations and won hearts. It’s fun. It’s relatable. And it’s proof that the best brand collabs come with a side of humor. Swipe right on this one? ;) Country: India Year: 2025 Brands: Blinkit & Tinder . . . 𝗚𝗔𝗠 𝗔𝘄𝗮𝗿𝗱𝘀 𝗜𝗻𝗱𝗶𝗮, ‘𝟮𝟱, 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄! Enter Now Here - https://lnkd.in/dZhp-tZq P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #Innovation #OOH #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

How do you market pizza without showing pizza? #GoodAdsMatter Ever looked at a cloud, a coffee stain, or a torn newspaper and thought… that kinda looks like pizza? Domino’s knows the feeling! For World Pizza Day last week, their ‘Do You See Pizza?’ campaign turns everyday moments into a feast for the imagination. With clever OOH placements and playful visual storytelling, they’re proving that for true pizza lovers, the obsession is real. This campaign drove 10x engagement for Domino’s in less than 48 hours. If you play along, you’ll never see the world the same way again. ;) Country: India Year: 2025 Brand: Dominos India Chief Marketing Officer: Chella Pandyan Agency: Schbang 𝗚𝗔𝗠 𝗔𝘄𝗮𝗿𝗱𝘀 𝗜𝗻𝗱𝗶𝗮, ‘𝟮𝟱, 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄! Enter Now Here - https://lnkd.in/dZhp-tZq P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #OOH #Pizza #Innovation #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

In a world where we can be anything, let’s be kind. #GoodAdsMatter We all work hard to make ends meet, but for some, the struggle runs deeper, and sometimes, without realising it, we may be adding to their burden. This touching ad from Non-Governmental & Nonprofit Organisation Film Charity is a stark reminder to the advertising and film industry (and beyond) about the urgent need for a healthier, happier, and more inclusive work environment for those involved. The film brings out the harsh realities of mental health struggles, financial strain, bullying, and harassment… issues often left unspoken but deeply felt With a raw, one-take approach and a hovering handheld camera, the ad pulls us straight into the protagonist’s shoe, making it possible to feel every little pain. Film Charity is working alongside industry partners to break the cycle with resources like the Whole Picture Toolkit, designed to help productions prioritise mental well-being and set new industry standards. Let’s not just watch, let’s act. Share this with your friends and colleagues and help create real change. 𝗚𝗔𝗠 𝗔𝘄𝗮𝗿𝗱𝘀 𝗜𝗻𝗱𝗶𝗮, ‘𝟮𝟱, 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗻𝗼𝘄! Enter Now Here - https://lnkd.in/dZhp-tZq Country: UK Year: 2025 Organisation: The Film and TV Charity Production Company: Neon Picturehouse  Writer / Director: Joseph Morel Co-Writer: Mark Woollon Producer: Freddie Hill Director of Photography: Gleb Filatov Production Designer: Swebster film Casting Director: Georgina Littlewood Editor: Leah Burton Colourist: Adam Mears Sound Designer: Luke Isom CAST Star: Daneil Ings Runner: S J McMillan Producer: Andrew Prince Boateng Director: Amber 1st AD: Esmée Cook Clapper Loader’: Nynya  Art Director: Motormouse Productions Gaffer: Jerome Wright Spark: Tia Watts  PA: Will Antenbring Production: Line Producer: Khushik Mangal & Amanda M Salvati 1st AD: Azize Züfle 2nd AD: Vivian Guarnieri vivyguarni 3rd AD: Tasou Palisidou Focus Puller: Jon Wetherall Runner: Tom Bungay Crowd PA: Anita D'Alisera Focus Puller: Jon Wetherall Camera Assistant: Callum Mills Gaffer: Diogo A. Spark: Johanna Tyers & Fin  Sound Mixer: Mario Gennari Boom Op: Pierluigi Papaiz Art Assistant: Saima Gurung Costume Designer: Victoria Barban Costume Assistant: Mia Hair and Makeup Artist: Bethany Smith Hair and Makeup Artist: Talia Robeson Edit Producer: Nikki Porter Edit House: Final Cut Colour Producer: Sarah Banks Colour Studio: Harbor Picture Company Post-Sound Producer: Theo Cassels Post-Sound EP: Rebecca Boswell Post-Sound Studio: Machine - Sound Design & Music, London Composers: Lorenzo Bassignani & Nate B Drummer: Pino Li Trenta P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #Innovation #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

To what extent is the Director involved in composing music for their film? #GoodAdsMatterRoundtable The panellists revealed that the contribution of the Director in the film’s music is, more often than not, exponential; following which Amar Mangrulkar shared the story behind one of India’s most favourite ads of all time! In the early 2000s, Director Rajesh Krishnan approached Amar with a simple brief: “You know how this track will start? “Ma Ga Ma Sa”.” Such was his musical vision and conviction, leaving to Amar only the curation of a track that was already envisioned by the Director! Today, the ad has been immortalised for generations to come! Among Amar’s most renowned work are Madhya Pradesh Tourism ‘MP Ajab Hai, Sabse Gajab Hai’, Surf Excel ‘Daag Achhe Hai’, Center Fruit ‘Tabalchi’ and Imperial Blue ‘Men Will be Men’. Panel Moderator: Amit Sharma (Chrome Pictures Pvt. Ltd.) Want to hear more from India’s Top 1% Music Composers? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗠𝘂𝘀𝗶𝗰 𝗖𝗼𝗺𝗽𝗼𝘀𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗛𝗲𝗿𝗲- https://lnkd.in/gnCZAf4v . . . Good Ads Matter Awards live now! Enter here: goodadsmatter.com/awards P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #GoodAdsMatter #GoodAdsMatterAwards

If you get it, you get it. If you don’t… you probably need The Economist. #GoodAdsMatter The Economist doesn’t just report the news—it reads your mind. For decades, its ads have stopped ambitious minds in their tracks with razor-sharp copy that doesn’t just sell a magazine; it sells intelligence, success, and the edge you didn’t know you needed. David Abbott was the mastermind behind this concept. His iconic work proves one thing: when your words are this good, you don’t need anything else. Swipe through for a masterclass in clever copywriting. Brand: The Economist . . . Good Ads Matter Awards India 2025, 𝗘𝗻𝘁𝗿𝗶𝗲𝘀 𝗢𝗽𝗲𝗻 𝗡𝗼𝘄! Enter Now Here - https://lnkd.in/dZhp-tZq P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #OOH #Copywriting #GoodAdsMatterAwards #Innovation #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

The only right way to adapt your music to a client reference #GoodAdsMatterRoundtable A topic every artist keeps coming back to, an inevitable struggle: References. However, Abhishek Arora reveals how he not only overcomes it but also creates magic with it. The trick is simple: focus on the tempo, and stay close to it. The expressions and punctuations of the edit translate directly to the rhythm, making it the crux of any musical piece! Among Abhishek’s most renowned work are Fortune Oil ‘Ghar ka Khana’, Tata Tea ‘Alarm Abhi Baja Nahi’, Tanishq ‘Rivaah’, Swiggy ‘Gulab Jamun Uncle’, and Coca-Cola ‘Share a Coke’. Panel Moderator: Amit Sharma (Chrome Pictures Pvt. Ltd.) Want to hear more from India’s Top 1% Music Composers? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗠𝘂𝘀𝗶𝗰 𝗖𝗼𝗺𝗽𝗼𝘀𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗛𝗲𝗿𝗲- https://lnkd.in/gnCZAf4v . . . Good Ads Matter Awards live now! Enter here: goodadsmatter.com/awards P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #GoodAdsMatter #GoodAdsMatterAwards

In your pursuit of living a meaningful life, what is it that you want to leave behind? #GoodAdsMatter Over the years, Greenpeace has launched some of the most poignant awareness campaigns in an attempt to encourage the society to live a more conscious, sustainable life. This particular campaign titled ‘Plastic Legacy’ directs our attention towards the plastic waste we leave behind, that continues to slowly poison our planet hundreds of years after we are gone. The striking images leave us asking ourselves, “is this what we want the succeeding generations to remember us by? Is this the legacy we want to leave behind?” Good Ads Matter Awards India 2025, 𝗘𝗻𝘁𝗿𝗶𝗲𝘀 𝗢𝗽𝗲𝗻 𝗡𝗼𝘄! Enter Now Here - https://lnkd.in/dZhp-tZq Country: Germany Year: 2019 Organisation: Greenpeace Agency: Philipp und Keuntje GmbH Production Company: Carioca Studio Chief Creative Officer: Robert Müller Executive Creative Director: David Morales🕺🏼 Creative Director: Philip Bolland Art Director: Jessica Philipp Writer: Max List Creative: Johanna Merensky Account: Johannes Buzasi P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #GoodAdsMatter #GoodAdsMatterAwards #Innovation #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Restrictions can sometimes broaden the horizon of creativity #GoodAdsMatterRoundtable While speaking of creative freedom, Rahul Pais admitted how the simple act of forsaking ego and learning how to handle rejection can oftentimes lead to perspectives one would not have considered at all otherwise. What we call “restrictions” are more of guide rails that let artists explore a niche in new depths and layers. Among Rahul’s most renowned work are Royal Enfield ‘Be Reborn’, Hyundai ‘Beyond Mobility’, Star Sports ‘Men’s IPL 2023’, MakeMyTrip ‘Sky Diving’ and Cadabam Hospital’s ‘Read the Signs’ for World Mental Health Day. Panel Moderator: Amit Sharma (Chrome Pictures Pvt. Ltd.) Want to hear more from India’s Top 1% Music Composers? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗠𝘂𝘀𝗶𝗰 𝗖𝗼𝗺𝗽𝗼𝘀𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗛𝗲𝗿𝗲- https://lnkd.in/gnCZAf4v . . . Good Ads Matter Awards live now! Enter here: goodadsmatter.com/awards P.S. GAM Awards India 2025 will only be accepting entries for Indian Ads. #GoodAdsMatter #GoodAdsMatterAwards