Grapes Worldwide

Our CEO, Shradha Agarwal, recently attended a roundtable hosted by exchange4media, where they explored the future of media buying in CTV and the Connected Ecosystem. The discussions were full of energy as they delved into the 𝐜𝐨𝐫𝐝-𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐩𝐡𝐞𝐧𝐨𝐦𝐞𝐧𝐨𝐧, 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐓𝐕 2.0 𝐨𝐧 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐚 𝐟𝐫𝐚𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐰𝐨𝐫𝐥𝐝. It was great to see how innovation and collaboration are shaping the next wave of advertising. #ConnectedTV #CTVAdvertising #MediaBuying #DigitalAdvertising #CordCutting #AdvertisingInnovation #MarketingStrategy #FutureOfAdvertising #AdTech #InnovationInMedia

This #InternationalMen’sDay, our latest campaign for Manforce condoms puts a playful twist on assumptions. Through a light-hearted exchange between a couple, it encourages everyone to look beyond the cliché of “men only want one thing.” A small step toward redefining perceptions and sparking meaningful conversations. #Manforce #InternationalMen’sDay #video #campaign #stereotypes

𝐎𝐩𝐞𝐧𝐀𝐈’𝐬 𝐒𝐞𝐚𝐫𝐜𝐡𝐆𝐏𝐓 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐰𝐚𝐯𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞, challenging traditional players with its real-time, AI-powered features. Our CEO, Shradha Agarwal, shared her insights on how this advancement could 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐰𝐞 𝐚𝐜𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐮𝐭𝐢𝐥𝐢𝐳𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧𝐥𝐢𝐧𝐞, signaling a shift towards more dynamic, conversational search experiences. https://lnkd.in/dXSEh_SR #SearchGPT #AI #ArtificialIntelligence #TechInnovation #DigitalTransformation #FutureOfSearch #ConversationalAI #TechTrends

What an evening to remember, 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐜𝐨𝐮𝐫𝐚𝐠𝐞, 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐚 𝐭𝐨𝐮𝐜𝐡 𝐨𝐟 𝐠𝐥𝐚𝐦. The “𝐂𝐫𝐨𝐰𝐧 𝐨𝐟 𝐂𝐨𝐮𝐫𝐚𝐠𝐞” ceremony by Yashoda Medicity was a beautiful celebration of cancer survivors, honoring their incredible strength and grace. A night packed with heart and emotion, with an inspiring speech by Dr. Upasana Arora followed by a 𝐟𝐚𝐛𝐮𝐥𝐨𝐮𝐬 𝐫𝐚𝐦𝐩 𝐰𝐚𝐥𝐤 𝐟𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠 𝐅𝐞𝐦𝐢𝐧𝐚 𝐌𝐢𝐬𝐬 𝐈𝐧𝐝𝐢𝐚 𝐖𝐨𝐫𝐥𝐝 2024 𝐍𝐢𝐤𝐢𝐭𝐚 𝐏𝐨𝐫𝐰𝐚𝐥, 𝐚𝐜𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐨𝐭𝐡𝐞𝐫 𝐫𝐮𝐧𝐧𝐞𝐫-𝐮𝐩𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐬𝐭𝐚𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐢𝐧𝐠, 𝐭𝐡𝐞 𝐜𝐚𝐧𝐜𝐞𝐫 𝐬𝐮𝐫𝐯𝐢𝐯𝐨𝐫𝐬. The room was filled with warmth and inspiration. A big shoutout to our PR team for pulling off this unforgettable event with style and heart. What a way to celebrate life and courage. Preeti Rawat Dolly Mahayan Pari Singhal Yashvi Verma #Courage #Resilience #CancerSurvivors #CelebrateLife #Inspiration #CancerAwareness #SurvivorStories #WomenEmpowerment #HealthAndWellness #YashodaMedicity #StrengthAndGrace #PRTeam

As the media landscape transforms rapidly, the future belongs to those who are willing to adapt and innovate. Our CEO, Shradha Agarwal, participated in a discussion at exchange4media Confluence 2024, where industry experts gathered to explore the theme, “𝐅𝐮𝐭𝐮𝐫𝐞 𝐔𝐧𝐬𝐜𝐫𝐢𝐩𝐭𝐞𝐝: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐚 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐖𝐨𝐫𝐥𝐝.” The panel delved into how media agencies can 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐡𝐮𝐦𝐚𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬, 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐭𝐡𝐚𝐭 𝐭𝐫𝐮𝐥𝐲 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞. Looking ahead, it’s exciting to see how these discussions will shape the evolution of media strategies in a consumer-first world. #MediaInnovation #FutureOfMedia #DigitalTransformation #CreativeIndustry #ConsumerFirst #MediaStrategy #BrandExperience

We’re thrilled to announce that we’ve been honored as the runner-up for 𝐍𝐨𝐧-𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞𝐧𝐜𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 at the exchange4media Media Ace Awards, a true testament to the talent and dedication of our incredible team. Our CEO, Shradha Agarwal, has also been recognized as runner-up for 𝐍𝐨𝐧-𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞𝐧𝐜𝐲 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫, highlighting her visionary leadership in driving creativity and redefining digital strategy. As we continue to push boundaries in digital creativity, we’re excited for what lies ahead. #MediaAceAwards #DigitalAgency #AgencyOfTheYear #LeadershipExcellence #DigitalCreativity #TeamSuccess #AwardWinningAgency

We are thrilled to have been honored at the 𝐈𝐀𝐌𝐀𝐈’𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐍𝐚𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐝𝐬 for our work with Manforce Condoms. Our team brought home two awards: the Best Brand Extension/Product Diversification by a DNB Brand
award for the #CondomNahiManforceBolo campaign and the Best Use of Digital Marketing/Social Media: Facebook, LinkedIn, and Instagram
award for the #Realgasm Condoms campaign for April Fool’s Day. Kudos to everyone who made these impactful campaigns a reality! Shradha Agarwal Shradhha Bhatia Shivangi Rai Pawan Sharma Ritvik Dutt Shallu Bhambri Saket Narayan Abhishek thapa Aru Sondhi #DigitalMarketing #BrandAwards #SocialMediaMarketing #ManforceCondoms #CampaignSuccess #CreativeExcellence

At the upcoming Exchange4media event, our CEO, Shradha Agarwal, will join an insightful panel to discuss “𝐌𝐚𝐳𝐞 𝐨𝐟 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐢𝐧 𝐂𝐓𝐕 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.” Shradha, alongside other industry experts, will delve into 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠 𝐢𝐧 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐜𝐨𝐫𝐝-𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐞𝐫𝐚. As Connected TV continues to transform media consumption, this panel promises valuable insights into 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐫𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐂𝐓𝐕 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦. We look forward to the impactful perspectives and strategies that will emerge from this discussion. #CTV #MediaBuying #ConnectedTV #DigitalAdvertising #CordCutting #AdvertisingTrends #MediaInnovation #MarketingStrategy #AdTech #FutureOfMedia

Our Senior Creative Director, Priyadarshi Khastgir, recently conducted a masterclass for the Delhi PG students at IIDE - The Digital School, focusing on the power of brand storytelling and creative strategy. Priyadarshi shared his knowledge of 𝐡𝐨𝐰 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐛𝐚𝐥𝐚𝐧𝐜𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐰𝐢𝐭𝐡 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐢𝐧𝐬𝐭𝐢𝐧𝐜𝐭𝐬 can bring powerful ideas to life. Thanks to the IIDE team and all the students for facilitating this insightful exchange. #CreativeLeadership #BrandStorytelling #CreativeStrategy #DigitalMarketing #MarketingEducation #Masterclass #CreativeThinking

This Diwali, our brands lit up the festive season with vibrant and captivating creatives, each telling a unique story. Take a look at how DS Group celebrates the spirit of diwali! #DiwaliCelebration #FestivalOfLights #Diwali2024 #FestiveCreatives #BrandStorytelling #CreativeMarketing #GrapesWorldwide