Building a brand with celebs? Know the pros and cons.
CEO- Eminence Strategy Consulting | Reputation Advisor | Independent Director - Times Internet Ltd, Shree Digvijay Cement
Celebrity led #brandbuilding gives instant recall but it carries a huge #ReputationRisk. Most brands tend to part ways with the celebrity or the #brandambassador soon after the #crisis hits. #Nike chose to continue its association with #TigerWoods even after the crisis and it is one of the most distinguished case studies. Listen in to this discussion between Anupam Gupta and me to know more. (Link in the comment) Bingepods (Ideabrew Studios) Aditya Kuber Peter Kotikalapudi