Intentwise

The beautiful thing about using the Intentwise Ad Optimizer is that, if you activate a free instance in Amazon Marketing Cloud, you now automatically unlock these deep insights into your performance. As you make bidding decisions, now you can see—literally with the click of a button—which sets of ads work best in combination. Integrating AMC insights into your ad strategy will set you apart from your competitors. And really, we think it's the future of the business. Ad Optimizer clients who have an AMC instance automatically get embedded dashboards like: ✅ Path to Conversion ✅ Shopper Funnel ✅ New-To-Brand Gateway ASINs ✅ New-To-Brand Customers ✅ Time To Conversion See it for yourself today: https://lnkd.in/ewxKPFbs

In order to drive growth as an agency, Channel Key LLC chose a unique path: It decided to strategically acquire a small number of its competitors. Don't forget to check out our latest podcast with Dan Brownsher and Sreenath Reddy to learn how agency M&A works from the acquirer's perspective. Stream it now on our website or on all of your audio platforms: https://lnkd.in/eYTd6DZu

Amazon's new low-cost store, Amazon Haul, means that sellers just can't win on price alone anymore. Instead, it's time to turn to brand building. Proving that your product is worth the extra money is easier said than done—but luckily, the typical seller now has all sorts of powerful new analytics tools to help them get there. ↘

Dan Brownsher has built in business, Channel Key LLC, in part by acquiring e-commerce agencies. Here are the metrics he looks at when he decides which companies to acquire: ✅ Client retention ✅ Potential future value ✅ Profitability Stream the full podcast now to hear Dan and Sreenath Reddy break down agency M&A from the acquirer's perspective. You don't want to miss it! ➡ https://lnkd.in/eYTd6DZu

The Brand Metrics dashboard is one of the most powerful reports on Amazon. It is the only place where you can get Subscribe & Save retention data, for instance, or where you can see how you stack up compared to competitors in your category. If you want to win on Amazon, you probably need to master the Brand Metrics dashboard. In this webinar, Mansour Norouzi, a Partner and Director of Advertising at Incrementum Digital, walks marketers through how to harness it. He’ll discuss: ✅ What to know about Brand Metrics and its key featuresHow to effectively use this data to make smart business decisions ✅ The best practices for optimizing awareness, consideration, and purchase funnels ✅ How to benchmark your performance against category medians and tops using Brand Metrics

With the right data and tools at your fingertips, expanding into Europe doesn’t have to be such a challenge. Leverage good insights, and you can create a dynamic, multi-country strategy that helps you get more mileage out of your ad spend. In this webinar, Jérôme de Guigné, founder and CEO of e-Comas - Global Amazon & Marketplace Full Service Agency, highlights the strategies you need to fuel your expansion into Europe. He’ll break down how to: ✅ Prepare for multi-country ads: Expanding your reach means allocating budgets and optimizing ads for very different contexts. ✅ Use AMC to refine your audience: Your target customers won’t look the same in every country. The powerful insights and audiences in Amazon Marketing Cloud make it easy to reach your ideal audience without wasting ad spend in the process. ✅ Avoid challenges of expansion: Learn how to avoid common pitfalls around taxes (VAT, import taxes), compliance issues, and product content translation. Register now, and tune in for the full webinar on November 14 at 10 am PST/1 pm EST.

Here are two less-discussed use cases of AMC for Sponsored Ads that you don't want to miss: ✅ Map search terms to product purchases: Now you can finally see which specific products shoppers buy after searching certain terms on Amazon. ✅ Non-brand to brand term conversions: How many of your brand searches are driven by your own ads? E.g. How many people are first searching a non-brand term, seeing your ad, and *then* searching your brand term because of it? AMC for Sponsored Ads is unleashing a world of new insights for brands and agencies. Our CEO Sreenath Reddy breaks it all down here: https://lnkd.in/dKsB7zyC

You can now craft a marketing plan for Amazon Business, Amazon's B2B marketplace, that is truly distinct from your B2C strategy. Adjust bids on Sponsored Products ads specifically for Business shoppers, run targeted Sponsored Display campaigns, and so much more. We broke down what's now possible—and why you need an Amazon Business ad strategy—in our newsletter this week. ↘

AMC for Sponsored Ads is going to make advertising internationally a whole lot easier. Your typical shopper persona can vary a lot from country to country. But using insights from AMC, you can now map out which personas are performing best by region—allowing you to craft a more geographically precise ad strategy. These are the kinds of innovative ideas that Jérôme de Guigné of e-Comas - Global Amazon & Marketplace Full Service Agency will be discussing in our webinar on Thursday at 10 am PST. You won’t want to miss it. Register now if you haven’t already: https://lnkd.in/e6ku_dhB 

We think the new launch of Amazon Marketing Cloud for Sponsored Ads is going to revolutionize your ads strategy. And next week, we are going to be rolling out the first in a series of new features that will make it much easier to leverage these new capabilities at scale. Stay tuned!