Jiwya®

There’s a human toll behind the “too good to be true” price tag of fast fashion. The cheap, trendy piece of clothing you believed was a good deal was most likely made in sweatshops by exploited workers, in countries like Bangladesh, India or China. Over 60 million workers work in the fashion industry globally. Less than 2% are paid a living wage. <https://lnkd.in/dynRfbRb> The fast fashion brands we celebrate launch their affordable collection at the expense of human dignity. Garment workers are often forced to work overtime, subject to poor working conditions and pushed to a state of “modern slavery.” <https://lnkd.in/dZtmTzMD> The manufacturing factories involves use toxic chemicals in unsafe conditions, causing ailments to the first line workers and bringing their basic human rights into question. But, their voices often go unheard in the bustle of the latest collection, trending designs, and quickly moving fashion. The next time you shop, look beyond the price tag. The ethical cost of fashion is deeper that we realize and it’s high time we stop turning a blind eye to it. At Jiwya, we believe your choice to support ethical fashion is the first step toward ending the plight of garment workers. Join us and explore the conscious side of fashion where every hand involved is respected and celebrated! #jiwya #plantbasedfashion #sustainablefashion #startups Image source: Vecteezy, Laode Ridwan Arisandy

Did you know there’s hidden plastic in your clothes, even the ones labeled as “pure cotton”? We’re talking about the buttons, zippers and tags. When we think of plastics in fashion, we often imagine polyester and nylon clothes being dumped in landfills across the world. However, there’s more lurking in labels, strings and embellishments. They are conveniently ignored by brands and consumers alike, but the growing environmental impact of fashion calls for a change. We can no longer afford to let these hidden plastics go unnoticed. At Jiwya, we are committed to a 100% plant-based fashion space where no exceptions are made. Our limited edition pieces are graced with unbleached cotton care labels, recycled paper tags, raw wood buttons and loops made from fabric scraps. From raw materials to embellishments, there’s no place for plastics and toxic chemicals in our bio-circular fashion ecosystem. Our mission is to make purely plant-based fashion the new standard of sustainability. Explore the greener side of fashion at jiwya.com #jiwya #plantbasedfashion #sustainablefashion PS: Beautifully hand carved reclaimed wood buttons in a Jiwya apparel. Locally sourced from a small business.

The fashion industry is the second largest consumer of water globally and is responsible for approximately 20% of industrial water pollution. <https://lnkd.in/e6fhzi8M > <https://lnkd.in/dnJ2P-Jf. > The dyeing and finishing processes rely on toxic chemicals. The untreated water is often let into freshwater streams pushing pollutants and forever chemicals in our drinking water. At Jiwya, we flip the script with natural plant-based dyes. 🌱 Every piece from our collection gets its vibrant shades from plant colours. Our founders are textile scientists who have created proprietary formulations of planet-friendly dyeing methods that blend art and science together, using a fraction of the water. 100% plant-powered dyes may not shine with a glossy finish like the conventional, chemical-based dyes but they don’t harm the environment or your skin and come with a soothing touch of the soil. Coloured with gentle hues derived from leaves, petals, and barks, every Jiwya piece is hand-dyed to perfection. Head over to jiwya.com to explore the beauty that plant colours manifest in our handcrafted pieces. #jiwya #plantbasedfashion #sustainablefashion

At Jiwya, sustainability isn't a buzzword. It is our very ethos. It’s our commitment to resourcefulness, artistry and respect for the planet. While we start with plant-based materials, at every stage of design, we embrace functional pattern-making and minimize fabric waste. With creative upcycling, we transform fabric offcuts into chic embellishments. We see scraps as an opportunity to create artistic embellishments that infuse timeless textile art into every piece. Each Jiwya piece gets its colours from natural plant-based dyes. Being chemical-free, the residual water from the hand-dyeing process later nourishes our garden soil. This commitment to zero-waste extends beyond our in-house design practices. The 150+ humble artisans who create our raw materials have adopted our purely plant-based and zero-waste production style. For instance, the masters of Batik hand-block prints we work with use sustainable wax-resist techniques and recycle about 95% of the wax used. Sustainability and art are woven into the fabric of Jiwya, giving back more than what we take from nature. This is our way of creating a bio-circular fashion economy where no fabric or embellishment ends up in a landfill. Follow us along to explore this planet-friendly side of fashion. #jiwya #plantbasedfashion #sustainablefashion #zerowaste

This new year, Jiwya invites you to explore the greener side of fashion. We’re leading the plant-based fashion revolution where every raw material comes from and returns to the soil. All our handcrafted pieces are made from plant fibres like dry farm cotton, hemp, jute and many more and are hand-dyed using plant colours. They come with cloth tags and labels printed with certified biodegradable ink and are shipped in plant-based packaging. From start to finish, there is no room for animals, plastics and toxic chemicals making us 100% plant-powered. 🌱 While being at the forefront of decarbonizing fashion, we know the impact is larger when we uplift the grassroots. Our designs are proudly infused with generational arts where we directly work with hundreds of artisans to create raw materials in their signature art forms. Each piece in our slow fashion collection is either a limited edition or singular pieces, designed to appeal and reawaken the style statements over fleeting trends. encourages a slow fashion mindset. When you wear a Jiwya piece, you become the only one or one of the very few people to own the plant-based, artistic creation. The bespoke designs not just reflect your personality, but your values and beliefs. They show the world your commitment to planet-friendly fashion. At Jiwya, that’s precisely our mission - to empower every eco-conscious fashion consumer to proudly own a stylish and sustainable wardrobe. This side of fashion is beautiful, exciting and respectful towards the planet. Are you ready to make the switch? Our latest thoughtfully curated collection can be the beginning of your journey. Shop them out at jiwya.com #jiwya #plantbasedfashion #sustainablefashion

Synthetic fibers like polyester and nylon dominate the world of fashion today. These non-biodegradable fibres are derived from fossil fuels and shed microplastic equivalent to 50 billion plastic bottles a year.  (https://lnkd.in/d5iu537) The solution? Resorting to plant-based fashion. Nature has showered us with everything we need. Plant-based fibres like jute, linen, hemp, dry farm cotton and rainfed cotton are our reliable means to reduce fashion’s carbon footprint. At Jiwya, we’ve decided to be the change we wish to see. All our raw materials are sourced from renewable plant resources following eco-friendly and ethical practices. They come from and go back to the soil supporting a bio-circular fashion economy. Our handcrafted pieces don’t resemble the shiny polyester finish, but the natural plant fibres that feel soft on your skin. We believe truly sustainable fashion is when our wardrobe becomes 100% plant-based. We are creating a fashion space that relies on nature’s abundant resources over plastics, animal derived materials and chemicals. From fabric to buttons, every Jiwya piece proudly presents artisanal fashion in plant-based form. Ready to switch to a planet-friendly wardrobe? Explore plant-based fashion at jiwya.com #jiwya #plantbasedfashion #sustainablefashion PS: Lush jute fields captured by our founders while their India travels for Jiwya

We had a wonderful 2024! From handcrafted cocktail gowns to casual shirts, this year was a celebration of vibrant plant colours and chic sustainable fashion at Jiwya. Dive into our latest blog for a behind-the-scenes look at the challenges and wins that shaped our journey. Here’s to a new year where planet-friendly fashion becomes the bare minimum! #jiwya #plantbasedfashion #sustainablefashion In picture: Aishwarya Lahariya and Adhiraj Shinde at our first exclusive exhibit-Suvem ✨

A year that marks the beginning of plant-based fashion - that’s how we’d like to remember 2024. As a planet-first and profit-second fashion brand, the ethos of Jiwya is built on foundational principles that lead this new era of fashion. It’s a tale that started when two textile scientists quit their cozy jobs in the US, moved continents and traveled 19,000 kms across 200+ cities with a vision to create a greener fashion space. Jiwya was born as an answer to their quest for fashion that’s good for the planet, people and animals. Every piece from our collection is handcrafted and hand-dyed following a soil-to-soil, zero-waste production model. Every stitch holds a story of generational Indian arts empowering 150+ indigenous textile artisans. Our bespoke designs are a testament to a successful fusion of sustainability, style and plant-based luxury. At Jiwya, we believe this is the bare minimum. We’re weaving a slow fashion space where experiences, stories and timeless fashion are valued over trends. As we step into 2025, our commitment to eco-friendly fashion grows stronger. We thank you for being a part of our journey and being a conscious shopper. Here’s to more sustainable and mindful fashion choices in 2025! 🌱 #jiwya #plantbasedfashion #sustainablefashion

A year that marks the beginning of plant-based fashion - that’s how we’d like to remember 2024. As a planet-first and profit-second fashion brand, the ethos of Jiwya is built on foundational principles that lead this new era of fashion. It’s a tale that started when two textile scientists quit their cozy jobs in the US, moved continents and traveled 19,000 kms across 200+ cities with a vision to create a greener fashion space. Jiwya was born as an answer to their quest for fashion that’s good for the planet, people and animals. Every piece from our collection is handcrafted and hand-dyed following a soil-to-soil, zero-waste production model. Every stitch holds a story of generational Indian arts empowering 150+ indigenous textile artisans. Our bespoke designs are a testament to a successful fusion of sustainability, style and plant-based luxury. At Jiwya, we believe this is the bare minimum. We’re weaving a slow fashion space where experiences, stories and timeless fashion are valued over trends. As we step into 2025, our commitment to eco-friendly fashion grows stronger. We thank you for being a part of our journey and being a conscious shopper. Here’s to more sustainable and mindful fashion choices in 2025! 🌱 #jiwya #plantbasedfashion #sustainablefashion

2025 calls for conscious fashion choices from every one of us. As you set your resolutions for the new year, it’s time to go beyond personal goals. The planet seeks your attention too. Before you write down your goals, ask yourself: “What’s my contribution towards a greener planet, the one home for us all?” At Jiwya, we believe change starts with individual action. It starts with you. A better world for fashion is born when every fashion consumer resolves to shop consciously. It begins when you switch to plant-based, ethical fashion where every hand involved is honoured. This new year, you could continue wearing polyester, support fast fashion’s buy-wear-discard model, and turn a blind eye to the harm caused to the environment. Or, you could be the change by opting for plant-based artisanal fashion that’s good for your skin and kind on the earth. This new era of fashion is an opportunity to create your identity by owning fewer, high-quality pieces that reflect your personal style rather than fleeting trends. At Jiwya, we have made our choice - purely plant-based and ethical fashion that’s made for the wearer, designed to last longer, and safely returned to the soil. Have you made yours? Share your first steps in 2025 towards a sustainable wardrobe. #jiwya #plantbasedfashion #sustainablefashion