Karadi Tales Company

𝗛𝗶𝗿𝗶𝗻𝗴 𝗔𝗹𝗲𝗿𝘁! Karadi Tales Company is seeking a dynamic and experienced 𝗦𝗲𝗻𝗶𝗼𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to lead its marketing efforts, enhance brand visibility, and create impactful communication strategies. This role is ideal for someone with a strong background in marketing, excellent communication skills, and a keen eye for editorial and design nuances. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝟏. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Evolve strategic marketing plans in collaboration with relevant departments to boost revenue and enhance the brand image. - Develop and implement effective communication & brand strategies aligned with organizational goals. 𝟐. 𝐀𝐠𝐞𝐧𝐜𝐲 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧 - Liaise with Marketing and PR agencies to ensure Marketing & Communication objectives are met effectively. 𝟑. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐀𝐝𝐡𝐞𝐫𝐞𝐧𝐜𝐞 - Ensure all communication aligns with brand values and maintains high quality. 𝟒. 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Explore opportunities to expand the brand into relevant B2B & B2C channels. 𝟓. 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Organize and execute marketing events end-to-end, including workshops, seminars, and exhibitions. 𝟔. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐚𝐧𝐝 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 Exercise tight control over marketing expenses to maximize value and ROI. 𝟕. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 - Leverage social media strategies to achieve high penetration in relevant segments at minimal cost. - Oversee digital marketing initiatives, ensuring alignment with broader marketing goals. 𝟖. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - Identify and pursue business development opportunities through both online and offline channels. 𝟗. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 - Craft and oversee all communication material, ensuring it resonates with target audiences. - Actively contribute to the editorial quality of copy for marketing campaigns. 𝟏𝟎. 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐀𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜𝐬 - Have a working knowledge of design software to contribute to visual content creation and review. 𝟏𝟏. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 - Continuously explore innovative marketing techniques and ensure timely execution of campaigns. 𝐈𝐝𝐞𝐚𝐥 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 · A master’s degree in business administration or a related field. · 2+ years of experience handling diverse marketing responsibilities. · Significant understanding of digital marketing strategies and event management. · Proven business development experience in online & offline modes. · Excellent communication skills—both spoken and written. · Working knowledge of design tools/software. · Demonstrated ability to create and manage effective communication & brand strategies. Send your resume to 𝗱𝗵𝗮𝗻𝗮.𝗹@𝗸𝗮𝗿𝗮𝗱𝗶𝗽𝗮𝘁𝗵.𝗰𝗼𝗺

✨ A Celebration of Stories and Imagination! ✨ Akal Academy Baru Sahib, renowned for its pioneering spirit, marked its 38th Foundation Day with a grand debut of Karadi Tales Company alongside long-time partner Scholastic India at India's First Rural Literature Festival! 📚🎉 Together, Karadi Tales and Scholastic brought the magic of storytelling and a passion for books to life, making our campus a true haven for book lovers of all ages. From Chennai to Baru Sahib, The Trail of Karadi Tales and Scholastic's legacy of 15 years ignited young minds, sparked imagination, and inspired future writers. With Shobha Viswanath, Publishing Director of Karadi Tales, sharing her valuable insights, the festival became a vibrant celebration of ideas and creativity. Thank you to everyone who joined us in embracing the power of stories, knowledge, and inspiration! 🌍✨ 📲 Reach us @ 🌐 Website: https://lnkd.in/gqnBZ-5 📌 Register for admissions: bit.ly/3ZftyPi 📞 Contact Us: 18001807755 ✉️ Email: admin@akalacademy.ac.in #akalacademybarusahib #KaradiTales #Scholastic #AkalLiteratureFestival #FoundationDay #Storytelling #CelebratingImagination #BookLoversParadise

🌟 What a lovely Children's Day surprise! It's gratifying to see 'No Ticket, Will Travel', my book of children's fiction about India's internal migrants, featured on The Migration Story. The piece is a good round-up of writing for kids on migration, displacement and the climate crisis. Parents, if you want to get your kids started on their journey towards empathy, especially for those less privileged than them, this is a good place to begin. Thank you for this piece, Roli Srivastava and The Migration Story, and most importantly, thank you to my publishers, Karadi Tales Company and People's Archive of Rural India ! #migration #displacement #climatecrisis #childrensbooks #fiction #literature #booksforkids

Proud to share that Karadi Tales launched the complete set of its groundbreaking StORI series at Akal Academy Baru Sahib's Literature Festival! This series brings powerful tales from rural India to the forefront, spotlighting resilient protagonists and providing them the visibility these stories deserve. As part of our mission to promote visual and reading literacy, our Publishing Director, Shobha Viswanath, shared insights into the world of writing and publishing for children. At Karadi Tales, we strive to inspire children and move them to action through the stories we create with our talented writers and illustrators. Head to this video post to catch all the highlights from the Festival!

'Is That a Kudkud Kumbha?', our newest picture book, left us with a treasure trove of memories from its vibrant launch in Mumbai! Check out what Sumitra Vig has to say about the book, the launch, and co-author Samita Aiyer.

We are at the Pitara-Akal Academy Literature Festival, 2024, today and tomorrow! (7th and 8th Nov, 2024) 🐻

Explore the world of murukkus with Saritha Rao Rayachoti's picture book, 'Karukku Norukku'. To read this book and to experience Vibha Surya's adorable illustrations head to

Hi! We are back with our weekend reviews! This weekend we are sharing the review of ‘House of Uncommons’ by Vishaka George and published by Karadi Tales. This book is part of the StORI series published by Karadi Tales Company in collaboration with People's Archive of Rural India (PARI). This is Krishan’s story of living in Snehagaon, a place that houses and nurtures children who are living with HIV. Krishnan initially feels overwhelmed, angry and extremely homesick at Snehagaon but gradually he makes friends, becomes self aware and also discovers his love for the running track! This is such a unique story, the author tells us the everyday lives of these brave teenagers who are living with a virus and are only able to view their life from the lens of discrimination. It's a baggage like no other, especially for such young individuals who are full of life and vibrancy. We highly recommend reading this book! Additionally, we wanted to share about the initiative which inspired this story, called the Children of Krishnagiri, please do see the link to their website to know more about them https://lnkd.in/gDiyWdVa. Lastly, we also wanted to share an article published by PARI on this which talks about the children living in Krishnagiri. https://lnkd.in/dz_6ESVp If you happen to try any of our activities at home or in school, please do tag us- it would bring us so much joy :) Our review along with activities is available on our website here: https://lnkd.in/gqUUaMyG This book is priced at INR 350 and you can access the link below to get a copy <https://lnkd.in/gumZhujs> Happy Reading Team Chhoti Udaan #childrensbooks #picturebooks #childrensbookillustration #reading #booksforchildren #booksworthreading #books #picturebook #readinglist #readmore #chhotiudaan #EducationForAll #InclusiveEducation hashtag #FutureOfEducation #EdTech #DigitalLearning #EarlyChildhoodEducation #LearningOutcomes #TeacherTraining #StudentSuccess #BlendedLearning #STEMEducation #EducationReform #21stCenturySkills #FLN #SocialEmotionalLearning #SDG4 #FoundationalLiteracyAndNumeracy #VidyaDaan #EdTechIndia #InclusiveEducation #SchoolEducationIndia #NEP2020 #TeacherEmpowerment

This last Sunday, Janaki Sabesh was invited by Farmitopia to introduce the team to stories that empower agricultural practices and she picked our picture book Maati and chapter book Ammini Against the Storm. We're happy that these stories have now found new readers. 😊

An adventure awaits you in the football-crazed fishing village of Neerodi in Tamil Nadu. Watch the trailer for 'Kick It, Rukku!' and dive into the daring world of Rukku’s football dreams. ⚽🏆 . Written by: Sanjana Ganesh Cover Illustration by: Mahalakshmi Gurushankar . Chapter Illustrations by: Subhashree Sridhar