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Kalyan Kumar shares key insights with afaqs on why brands must embrace the short-form video boom in 2025 to stay ahead in the game. #influencermarketing #marketingstrategies #sfv #shortvideos #tiktok #instagram #youtube #reels #shorts

The world of influencer marketing is evolving rapidly in 2025 with trends like hyper-local content, relatable storytelling, sustainability, and AI-driven campaigns shaping the future. Our Co-Founder and CEO, Kalyan Kumar, shared his insights with exchange4media on how AI is transforming the influencer landscape: He mentioned, "Science has always been the missing piece in influencer marketing. AI fills this gap, allowing us to truly measure and maximize impact." With AI taking center stage, we're thrilled to contribute to the growth of this $24.1 billion industry. From AI-powered influencer selection to creating dynamic and immersive experiences, the possibilities are limitless with KlugKlug Thanks, e4m and Shalinee Mishra for featuring Kalyan's perspective in this insightful article.   Let’s continue to redefine how brands connect with their audiences in this digital-first era. Vaibhav Gupta | kajal gupta | Rina kakkar | Pramika Jm | Hetshree Kangad #klugklug #influencermarketing #AI #influncers #datascience #datainsights 

It's a new year, winter is here, and things are getting colder! So, we geeked out and whipped up this Ice Ice Baby-inspired ode to Influencer Marketing to warm things up. Because let’s face it—what better way to start the year than with some frosty fun and fresh ideas? Also, I am very 90s 🥲🫡 🎤 Stop, collaborate, and listen, Creators' back with a brand-new mission. Content grabs hold of your feed so tightly, Scrollin’ through posts both daily and nightly. Will it ever stop? Yo, I think not, Trends poppin’ up, gotta stay on the spot. Micro or mega, they’re all in the frame, Authentic connections—they’re changing the game. In-fluencer Marketing! Turning influence into cha-ching. In-fluencer Marketing! Making brands shine like a king. So, here’s the lesson: Influencers are the "ice" to your marketing’s "vanilla." They bring the charm, the vibe, and that oh-so-authentic cool. Whether you’re going niche with micro-influencers or reaching for the stars with big names, remember this: "Anything less than the best is a felony." and the only way to get there right now is KlugKlug Ready to slay the influencer game in 2025? Let’s collaborate and listen! 🚀 Vaibhav Gupta | kajal gupta | Pramika Jm | Rina kakkar | Hetshree Kangad | Jai Mani | Raja Balasubramanian | Trivikram Thakore #influencermarketing #marketingstrategies #newyearvibes #newyear #year2025 #influencers #niche #klugklug

How does the world talk about New Year's resolutions as 2024 comes to an end and 2025 approaches? KlugKlug gives you the data and the big numbers! 📊 In the past month (Nov 30, 2024 - Dec 30, 2024): -12.69K Influencers shared insights, with - 16.14K Posts generating - 66.74M Likes, 1.56B Views, and - 32M Shares across platforms From nano influencers to mega influencers, the buzz is real. As we step into 2025, how have you done with your resolutions? Are you ready to reflect or set new ones? Let’s talk data and the conversation trends that shape the New Year vibe! KlugKlug wishes you a Happy New Year 😊 Kalyan Kumar | Vaibhav Gupta | kajal gupta | Rina kakkar | Pramika Jm #klugklug #newyear2025 #newyearresolution #newyear #influencermarketing #marketingstrategy #marketingcampaigns #newyearcampaigns 

In an era where digital storytelling shapes our perceptions, the lines between culture, heritage, and commerce increasingly intertwine. Social media creators are emerging as 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗮𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀, bringing the world closer through authentic narratives and impactful collaborations. In this latest article for Marketing Mind, I talked about how creators focusing on culture and heritage reshape tourism and drive global conversations. 📌 𝗪𝗵𝗮𝘁’𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝗵𝗶𝗳𝘁? - 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Creators bring personal, relatable perspectives, building trust. - 𝗡𝗶𝗰𝗵𝗲 𝗳𝗼𝗰𝘂𝘀: They connect with specific audiences from eco-tourism to culinary adventures. - 𝗚𝗹𝗼𝗯𝗮𝗹 𝗿𝗲𝗮𝗰𝗵: They introduce audiences to lesser-known locales, shaping travel aspirations. Brands, tourism boards, and governments have an incredible opportunity to collaborate with these storytellers. By investing in authentic partnerships, we can drive tourism, support local economies, and promote sustainable practices—all while fostering a deeper connection between people and culture. Creators like Kriti Kumari, Aparna Umesh, and Radhika Nomllers are putting India’s rich heritage on the global map. Globally, influencers such as Lexie Alford, Tran Tuan Viet, and Murad Osmann are transforming how we perceive destinations, turning travel content into cultural storytelling. The intersection of culture, heritage, and commerce isn’t just a trend; it’s a transformative movement. Let’s embrace it! Harbie Kurnia | French Moments | Erika Hobart | KlugKlug | Kalyan Kumar | kajal gupta | Rina kakkar | Pramika Jm #culturaltourism #creatoreconomy #marketingminds #klugklug #globalambassadors 

Calling all budding D2C founders! KlugKlug is excited to partner with D2C Insider for their latest cohort under the 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺—a transformative initiative designed for early-stage D2C brands aiming to scale rapidly. If your brand is in its early days, particularly in the 𝗠𝗥𝗥 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝟭𝟱–𝟲𝟬𝗟, this is a golden opportunity to connect with a great network of seasoned D2C founders, VCs, and angel investors. The program focuses on: - 𝗛𝗮𝗻𝗱𝘀-𝗼𝗻 𝗺𝗲𝗻𝘁𝗼𝗿𝘀𝗵𝗶𝗽 from industry leaders - 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 to secure your first investment - 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 to fast-track your journey The initiative is all about fostering growth, sharing expertise, and building meaningful connections to ensure success. Reach out at muskaan@d2cinsider.com or explore more details here: https://lnkd.in/dg5Zh5Uw Let’s build businesses together! #d2cinsider #elevateacceleratorprogram #businessnetworking #startups #startupindia #partnership #klugklug Kalyan Kumar | Vaibhav Gupta | kajal gupta | Rina kakkar | Pramika Jm

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟱: 𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁? This year, influencer marketing has reached new heights with creative campaigns like Zomato’s roast featuring Samay Raina and Swiggy teaming up with influencers to create relatable content. Virtual influencers like Ganji Chudail have also taken the spotlight, setting new trends for brands to follow. According to Kalyan Kumar, Co-Founder of KlugKlug , the global influencer market is set to soar, reaching $40-45 billion by 2025. With industries like beauty and D2C brands investing up to 30% of their digital spend on influencers, the future looks promising for creator-driven campaigns. 2025 promises to be a year of deeper partnerships, AI-driven strategies, and even more authentic content from influencers! Vaibhav Gupta | kajal gupta | Pramika Jm | Rina kakkar | Jai Mani | exchange4media | Shalinee Mishra #creatoreconomy #influencermarketing #digitaltransformation #klugklug #influencers #careershift #contentcreators

𝗧𝗵𝗲 𝗕𝗲𝗮𝘁𝗹𝗲𝘀: 𝗔 𝗟𝗲𝗴𝗮𝗰𝘆 𝗧𝗵𝗮𝘁 𝗞𝗲𝗲𝗽𝘀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴! Few artists can claim to have shaped global culture like The Beatles. Decades after their peak, their resonance continues to inspire millions—and the data proves it. 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗞𝗹𝘂𝗴𝗞𝗹𝘂𝗴, here’s a snapshot of their digital footprint, especially Instagram: - 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: In the past three months, The Beatles gained over 160K followers, now reaching 𝟱.𝟭𝟰𝗠 on Instagram. Their reels average an impressive 𝟱𝟱𝟮.𝟰𝗞 𝘃𝗶𝗲𝘄𝘀, reflecting unmatched engagement. - 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: Though rooted in 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀, their largest audience spans 𝗕𝗿𝗮𝘇𝗶𝗹, 𝗠𝗲𝘅𝗶𝗰𝗼, 𝗜𝗻𝗱𝗼𝗻𝗲𝘀𝗶𝗮, and 𝘁𝗵𝗲 𝗨𝗞, showcasing their ability to transcend borders and eras. 𝗪𝗵𝗼 𝗔𝗿𝗲 𝗧𝗵𝗲𝗶𝗿 𝗙𝗮𝗻𝘀? Primarily 𝟭𝟴-𝟯𝟰, proving their timeless appeal to younger audiences. A shared love for 𝗺𝘂𝘀𝗶𝗰, 𝗮𝗿𝘁, and creativity connects this diverse fanbase. 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝗿 𝗣𝗶𝗰𝘁𝘂𝗿𝗲: The Beatles are more than a band—they’re a global phenomenon that continues to evolve, bridging generations and uniting fans worldwide. Whether you're rediscovering their classics or embracing their modern tributes, the legacy of The Fab Four is here to stay. Know how data insights like these can amplify your brand’s reach? Let’s connect! Kalyan Kumar | Vaibhav Gupta | kajal gupta | Pramika Jm | Rina kakkar #thebeatle #klugklug #influencermarketing #marketingstrategy #marketing 

Our founder, Kalyan Kumar, recently shared his insights with Business Standard on the growing influence of influencer marketing and the importance of ensuring brands reach the right audience. Discover how influencer audits with KlugKlug can drive better results and maximize marketing budgets. #influencermarketing #klugklug #marketingROI #businessstandard #influencereconomy #creatoreconomy 

Did you know that #nanoinfluencers with 1K to 10K followers have an average engagement rate over 𝟭𝟬𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 than macro influencers? With 520K nano influencers in our database, KlugKlug helps brands connect with the voices that resonate most authentically with their audiences. 📊 𝗪𝗵𝘆 𝗡𝗮𝗻𝗼 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀? ✅𝗛𝗶𝗴𝗵𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Their smaller, loyal following leads to better engagement. ✅ 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: Get the same impact as larger influencers at a fraction of the cost. ✅ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: Connect with niche audiences that are more likely to convert. Don’t miss out on the opportunity to leverage influencers who bring real results. Whether you’re looking to drive brand awareness, sales, or customer loyalty, nano influencers can take your campaign to the next level. Partner with the best and find the perfect nano influencer for your brand with #KlugKlug. Kalyan Kumar | Vaibhav Gupta | Pramika Jm | kajal gupta | Rina kakkar #klugklug #influencers #nanoinfluencers #marketing #marketingstrategies #influncermarketing