Koparo

Our birthday week kicks off today, and we’re excited to share our why, the reason we started and what pushes us onwards. (One of the most valuable lessons I’ve learned from my daughter is this: if it's your birthday, make it your birthday week so you can party 7 days. So, that’s exactly what we’re going to do—embrace the joy and make every moment count!) When we started, one insight stood out: modern homes are different. They have new surfaces, new use cases, and a new baseline for cleanliness. The same old products and propositions just wouldn’t cut it anymore. And that’s where we came in. Today, a home isn’t just a place to live—it’s an extension of who you are. It’s meant to be shown off, to reflect your personality, and to be kept in a way that makes you proud. This shift in mindset has redefined what cleaning means. It’s no longer just about safedi or safai—it’s about care, longevity, and creating spaces that feel as good as they look. When we hear comments like, “Your magic eraser sponges are a lifesaver,” or when friends call to say how it’s tackled stubborn wall-stains (especially in rental homes where whitewashing is less frequent), we know we’re on the right track. These moments, whether through DMs, comments, or casual conversations, remind us why we do what we do. The same thinking drove us to create our liquid detergent and dishwash liquid. Built around the proposition of care, they’ve found their loyalists. In India, as front-load washing machine penetration grows and wardrobe spending increases, people aren’t just looking for cleanliness—they want clothes that last longer, stay vibrant, feel softer, and smell fresher. One of our most surprising insights came from newlywed brides, who became power users even before mothers with babies. Why? Because their clothes are expensive, sentimental, and filled with memories. It’s a completely new perspective—one we might have missed if not for the 40-50 customer calls we make monthly. We’re still a work in progress, closer to the start line than the finish line. But every step of this journey has been incredible. We’re grateful for the support, the feedback, and the trust you’ve placed in us. So, happy birthday to us at Koparo —and to everyone who’s been the wind beneath our wings. Here’s to the journey ahead and the exciting possibilities it holds. Vishal Singh Anoop Singh Rawat Saurabh Nidar Samni Dhiman Gaurvika Khurana Anurag Chaniyal Kshitij Ranjan Mohammed Areef Navinder singh Rahul Gaur Sahil Gaba All those who have shaped us into who we are today - a heartfelt thank you Deepti Karthik Heetal Dattani Kajol Mehta Kushal Sharma Sarika Grover Rohit Anand Ankit Ajmera CA Anshul Ajmera #Innovation #CustomerFirst #HomeCare #Journey #Gratitude #D2C #Koparo

The Hidden Costs of Colour in Everyday Products You may have come across Revant Himatsingka (Food Pharmer) ‘s insightful video highlighting an important yet overlooked issue—the unnecessary use of colors in our daily lives. While we often question the presence of artificial colors in our food, how often do we consider their role in cleaning products? 1 Why is dishwashing liquid brightly coloured? 2 What purpose does dye serve in floor cleaners? 3 Is the colour in laundry detergents really necessary? Several studies underscore how colour is strategically used in marketing to influence consumer behaviour. For decades, large companies have relied on artificial colours to make products more appealing, even when they add no real value—just unnecessary chemicals in our homes. We already live in times where toxins in our everyday food, personal care are over whelming so then why coat every home surface with these colours? Unfortunately large companies get away with a lot in home cleaning formulas as there is no regulation around this unlike in Food where there is now a movement and supporting state government action. Tiny steps but steps nonetheless. At Koparo, we’ve reimagined home cleaning with a simple principle: no artificial colors, no harmful chemicals. Our products are not only color-free but also completely transparent in their ingredients, ensuring safety and trust for your family. It’s time to question the status quo. Choose safer, cleaner, and better alternatives for your home. Choose Koparo Ministry of Health and Family Welfare, Government of India 🇮🇳 #Transparency #Koparo

October in pictures for Koparo Typically cleaning sales is not very festive driven save for some symbolic silver/copper/brass cleaning (maybe a few more loads of laundry) and decluttering and tidying of homes. So if October had to be exciting it was really going to be created by us. It’s been a gruelling 30 days for everyone from content to marketing to revenue to ops, looking back some of the highlights. 1 Created original content #Diwali 30 day challenge - every single day. Acquired customers through this content feels special. 2. Expanded into few more offline stores and we are now in Q mart in Gachibowli ! Right next to #ISB. 3. Created excitement around getting started with your festive cleanse with our partners in Swiggy - Pawan Kumar Mohammad Sharique it’s fantastic to work with you to lay the foundations of clean cleaning brand 🎉 4. Went live on Flipkart minutes! Now delivering in Chennai and Bengaluru ! 5. Our website has been 🔥 this past month … sales trending towards our highest month ever including our shark tank airing month 🦈 Personally it’s been a roller coaster of a month too with my grand mother turning 90 and people from all over the world joining us to celebrate her to prepping and getting my daughter ready for her founders day … Now to enjoying the 4 day weekend… this team has earned it and how. Kshitij Ranjan Gaurvika Khurana Samni Dhiman Vishal Singh Anoop Singh Rawat Saurabh Nidar Sahil Gaba Navinder singh Mohammed Areef Rahul Gaur

The first 100 customers are precious. The first time you ship 100 orders from your website in the day is celebratory. The first 100 customers repeating and giving reviews gives goosebumps. However I would say seeing the product on the shelves of the first 100 stores is another level of special. Feeling a mix of pride, lots of happiness and a healthy dose of optimism to learn the ropes of this completely new channel. We have an action packed set of weeks planned with stores planned to get connected in Delhi, Mumbai, Bengaluru and a few in Hyderabad! Coming soon to a 100 stores near you - no more toxins in your cleaners. It’s a Koparo promise ! Making the magic happen Shekhar Gupta Mohammed Areef Navinder singh Anoop Singh Rawat Kshitij Ranjan Vishal Singh #d2c #omnichannel #offlinelaunch #koparo #teamwork

I’m so happy to share that we’ve just launched TWO new products designed to make your home cleaner and safer, just in time for Diwali! 🪔 1️⃣ Kitchen Degreaser: The kitchen is where most of us start our deep cleaning, and with Diwali around the corner, it's time to tackle the grease that's been building up on counters, window sills, gas hobs, and chimneys. I remember using a product I’d bought from Amazon some time ago—it was so strong and pungent that my maid and I felt nauseous. From that moment, I knew we needed a safer alternative. After putting in a lot of time and care, we finally have a degreaser that does the job without harsh chemicals. 💚 2️⃣ Descaler: We’ve heard from so many of you about the frustration of limescale buildup in washing machines and electric kettles—something we all face, especially with hard water in cities. Limescale doesn’t just look bad, it also affects how well your appliances work, whether it’s washing clothes or heating water. Our new descaler offers a safe and gentle solution to keep your appliances running smoothly. 💧 At Koparo our goal is to solve real, everyday problems for modern families with products that are safe, effective, and good for the planet. If you’re getting started with your Diwali prep, why not make it a Koparo wali Diwali this year? 🎉 Shop on the website - link in comments #NewLaunch #Koparo #DiwaliCleaning #ProductLaunch #D2C Janvi Dhawan Kshitij Ranjan Anoop Singh Rawat Vishal Singh Samni Dhiman Gaurvika Khurana Mahika Sachdeva Saurabh Nidar Sahil Gaba Shekhar Gupta Navinder singh Mohammed Areef

Freedom from toxins means more than eating organic and buying clean brand beauty, we will have to take a long hard look at our household cleaners too. This Aug at Koparo we ask you to demand more from the cleaning majors. 1. Ingredient transparency 2. Remove known toxic chemicals such as bleaching agents, artificial dyes and VOCs from formulas 3. No different formulas for India 🇮🇳 and western markets Sign the change petition now ✍️ and be the change ! Link in comments Kshitij Ranjan Gaurvika Khurana Mahika Sachdeva Samni Dhiman Vishal Singh Anoop Singh Rawat Navinder singh Sahil Gaba Saurabh Nidar Janvi Dhawan Change.org Ministry of Health and Family Welfare, Government of India