Suparna Singh, co-founder of Frammer AI, recently appeared on RePivot’s Spotify podcast. She shared her thoughts on leadership, building efficient teams with limited resources, and her vision for AI’s transformative impact content creation.
During the podcast, Suparna highlighted her journey from leading NDTV to launching Frammer AI, a platform that redefines video production. She explored the challenges and opportunities of creating scalable content solutions in a digital-first world.
Frammer AI addresses a significant industry need by converting long-form videos into short-form, vertical videos optimized for platforms like YouTube Shorts, Instagram Reels, and LinkedIn. With nearly 75% of premium video content left unutilized for digital use, Frammer bridges this gap by enabling enterprises to efficiently create monetizable, brand-safe clips. Using premium quality data, Frammer AI’s outputs are far superior to prosumer solutions trained on generic video data scraped from the internet. Frammer's innovative AI first solution drastically reduces costs and time, streamlining processes, enabling brands, publishers and enterprises to unlock new monetization avenues by ensuring brand safety and contextual advertising. Their current clientele include leading names like Brightcove, Sky, Fox, and India Today Group among others.
At Lumikai, we are proud to back Frammer AI and its innovative approach to solving critical industry challenges. We look forward to supporting Suparna Singh, Kawaljit Singh Bedi and Arijit Chatterjee as they scale and continue to innovate, enabling efficient and scalable content creation.
You can listen to the complete podcast here: https://lnkd.in/dH63cu-g