Marpu Foundation | NGO

Dharti International Foundation: A Testament to Resilience and Environmental Stewardship In 2021, amidst the global COVID-19 pandemic, the Dharti International Foundation demonstrated an inspiring commitment to environmental conservation by planting a Banyan tree, along with 15,000 other trees, during a period when government restrictions allowed movement only for essential medical needs. Despite the challenges of the lockdown, the foundation's team showcased extraordinary dedication, emphasizing the importance of nation-building through environmental efforts. Today, these trees stand as living proof of their unwavering resolve and vision. The Dharti International Foundation has since expanded its mission, leading one of the world's largest climate change initiatives: the 500 Crore Plantation Drive - Bharat Nadi Abhiyan. This ambitious movement aims to protect 1,600 rivers across India, addressing the intertwined challenges of deforestation, water scarcity, and climate change. By mobilizing communities, the foundation seeks to restore the natural balance and secure a sustainable future for generations to come. This movement underscores the Dharti International Foundation’s belief that true patriotism lies in contributing to the betterment of the nation. Their work not only combats climate change but also fosters a deep connection between citizens and their environment. Through their efforts, the foundation sets a remarkable example of how collective action can transform challenges into opportunities for growth and renewal. The Dharti International Foundation's mission is a call to action for every citizen to play a role in protecting and preserving the environment, ensuring a vibrant and healthy future for our planet.

"The best time to plant a tree was 20 years ago. The second best time is today". The best time to plant a tree was 20 years ago means that while the ideal time to start a project or take action was a long time ago, the second best time is still now; essentially encouraging you to not let the past hold you back and begin taking steps towards your goals immediately, even if you feel like you've missed the perfect opportunity. Literally speaking, I planted this coconut tree 8 years ago. Yesterday harvested 10 fresh coconuts, shared with neighbours and friends. Had you plant your tree? #ikigai #solarmalaysia

Dr Poornima Prabhakaran, Deputy Director & Head - Environmental Health, Centre for Chronic Disease Control (CCDC), lends her expert voice to support Alliance for an Energy Efficient Economy (AEEE)'s SAHARA (Supporting Affordable Heat Action for Resilient Academic Institutions) initiative. She emphasizes the urgent need to address the growing challenge of heatwaves, which are impacting children's health and education across India. Sustainable cooling solutions in schools are essential for ensuring their well-being and a better learning environment. Watch the video to learn more: https://lnkd.in/grtW24XX #Advocacy #SustainableCooling #ThermalComfort #EducationMatters #ClimateAction #CCDC Dorairaj Prabhakaran Arun P Jose Krithiga Shridhar Dev Jindal Ambalam M Chandrasekaran Ishita Rawal Shifalika Goenka

As part of our Industrial case study module, this group and I visited the Rubber Research Institute of Sri Lanka to gain firsthand insights into the challenges and advancements within the rubber industry. We conducted a detailed case study, analyzing key issues and proposing practical solutions to promote sustainability and efficiency. This experience deepened my understanding of sustainable practices, technological advancements, and the critical role of research in driving industry growth.

As we’re finalizing our CSR 2025 plan, we’re starting the year celebrating the impactful public health initiatives managed by our team in Tanzania, at the end of 2024.   Boart Longyear is committed to improve access to information and health support for our communities, to fight global public health issues. Our Boart Longyear Tanzania team has been busy at the end of 2024, with key initiatives for the World Health Organization World Diabetes Day in November and the World AIDS day in December.   Those events are critical to raise awareness about critical health threats, to educate on prevention, early diagnosis, and treatment options. This year we partnered again with ASSEMBLE INSURANCE TANZANIA during Diabetes Day to offer educational sessions and testings at Kakola health center. For AIDS Day, the Boart Longyear team was mobilized on the ground to support the Lunguya health center.   The collaboration between employers, workforce, communities and public health structures is key to create lasting change.

Lohri, a traditional harvest festival celebrated in North India, is deeply rooted in cultural values like togetherness, gratitude, renewal, and prosperity. Drawing inspiration from its essence, these values can be associated with marketing in meaningful ways: 1. Celebration of Togetherness: 🔹Lohri Connection: Families and communities gather around the bonfire, symbolizing unity and shared joy. 🔺Marketing Insight: Build a sense of community around your brand. Engage your audience through collaborative campaigns, user-generated content, or community-building activities. For instance, foster a loyal customer base through interactive experiences like contests or events. 2. Gratitude and Giving Back: 🔹Lohri Connection: People express gratitude for a bountiful harvest and share sweets, gifts, and blessings. 🔺Marketing Insight: Show appreciation for your customers through loyalty programs, festive discounts, or exclusive offers. Share stories that celebrate your clients, partners, and employees, and focus on giving back through CSR initiatives. 3. Renewal and Growth: 🔹Lohri Connection: Lohri marks a new beginning, celebrating the harvest and the coming of brighter days. 🔺Marketing Insight: Position your brand as a partner in transformation. Highlight the new and innovative aspects of your products or services that bring growth and positive change to customers’ lives. For example, launch a product line or campaign that symbolizes fresh starts. 4. Prosperity and Positivity: 🔹Lohri Connection: The festival symbolizes prosperity and spreading warmth, love, and cheer. 🔺Marketing Insight: Emphasize aspirational messaging. Align your brand with the values of abundance, happiness, and fulfillment. Focus on visuals, storytelling, and offers that evoke emotions of joy and optimism. Through these values, Lohri provides a meaningful framework for creating campaigns that resonate emotionally and culturally, fostering a deeper connection with your audience. Happy Lohri 🔥 #marketing #marketingexpert #happylohri #digitalmarketing #radhikabaidya