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Looks like I have commitment issues. 😂 ** I cleared CAT-1995, cleared the GD-PI stage, and got final admission offers from IIMs A, B, and C. But rather than choosing to do my MBA from IIM-A, I became a full-time CAT Trainer. From 1996 to 2001 (6 more years), I wrote the CAT each year. I had to write the CAT so many times because there was no other way to know the exam patterns. CAT was totally unpredictable (changed a lot every year). In addition, the "black box" approach by the IIMs didn't help. Back in the day, the IIMs didn't release "Previous Year Papers". Papers were taken away when the exam ended. I wanted to give my students the latest, most cutting-edge instruction possible. And nothing beats firsthand experience. This is why so many more attempts! Maybe this is why Education Times called me "a veteran CAT guru" in 2006 (check images).

92% of businesses struggle to scale. What sets the successful 8% apart? Scaling isn’t easy - there’s no single magic formula. But a proven framework can help: The McKinsey Growth Pyramid. Developed by McKinsey & Company in the 1980s, this model outlines seven key ways for driving sustainable growth. The 7 Levels of Growth: 1. Sell More to Existing Customers The safest strategy. Focus on increasing purchase frequency and customer loyalty. 2. Find New Customers for Existing Products Expand your audience through better outreach and new sales channels. 3. Launch New Products & Services Higher risk, but greater rewards. Either enhance your current offering or diversify into new markets. 4. Use New Distribution Channels Reach more customers by leveraging new delivery and supply chain methods. 5. Expand into New Markets Enter new geographic regions. Market research is critical to success. 6. Industry Consolidation Acquire competitors or strategically merge to strengthen your position. 7. Vertical Integration Control more of your industry by acquiring suppliers or buyers. 6 Ways to Implement Growth: i) Organic Growth ii) Marketing Partnerships iii) Strategic Alliances iv) Minority Stakes v) Joint Ventures vi) Acquisitions Don’t let your growth stall. Use every scaling method at your disposal. P.S. Is your company scaling the right way? ♻️ Share with your network so they scale successfully! ---- 📌 Wild Capital Academy is launching soon: The top community-powered business scaling program, I will cover strategy, finance, marketing, leadership etc. (sharing my experience from helping 250+ companies). 1200+ leaders are already on the waitlist: Subscribe to my newsletter at WildCapital.co to submit your interest. You will also get my top 100 infographics as a bonus.

🎁 FREE COURSE. Created by alums of Bain and McKinsey, The Busy Consultant's Guide to PowerPoint provides step-by-step instruction on how to create slides like the ones produced at the top consulting firms. Umbrex is sharing this course at no charge as part of our mission to make the best practices of top management consultants broadly accessible. If you'd like access, please drop a comment below 👇 Each video in the course starts with a PowerPoint slide that was published by McKinsey, Bain, or BCG. Then the instructors create that slide from scratch, explaining each step in the process. You get the actual PowerPoint file they use, so you can follow along and produce the charts yourself. The lessons cover: ✅ Stacked bar charts ✅ Clustered column charts ✅ Doughnut charts ✅ Organizational charts ✅ Waterfall charts By going through these lessons, you'll pick up the skills to produce effectively any of the standard charts used by management consultants. Additionally, you'll get the 200-slide PowerPoint template from Umbrex that includes all of the most commonly used management consulting slides. That template has been downloaded over 100,000 times and is recommended by professors to their students at Wharton, Harvard Business School, and other top business schools. ✍️ Let me know in the comments if you'd like access ➕Join 86,000 who follow me, Will Bachman, for free consulting resources. Ring the 🔔 on my profile to ensure you see each new resource. ♻️ Repost if your connections may find this valuable And thanks to my friend, Bain alum Derek Robinson, for his contribution to this course. Derek is the Founder + Chief Storyteller at Renegade, which helps bold leaders tell powerful stories on stages big and small. Reach out to Derek for help on pitch decks to board meetings, keynotes to offsites, and everything in between.

Businesses often assume they know their customers: - "We've been in this industry for years." - "We have a persona doc from 2021" - "A survey? Nah, no need for this" But here's the truth: They just know the tip of the iceberg. - They see the problem, but not its deeper roots; - They use firmographics, not psychographics; - They know just 20% of their buying habits; - They don't update their persona yearly. And that's their main marketing problem. Because everything else stems from this lack clarity. - The value proposition isn't sharp; - The positioning is hesitant; - The messages are dull. The overall strategy is weakened. But there's a good news. Customers are an unlimited source of insights. - Analyze their problems to sharpen the value proposition - Understand why they buy, to know what to say - Interview them to know where to spend Researching your customers will start "The Marketing Cascade". Everything will be easier, everything will make sense. Follow me Pierre Herubel for daily marketing tips. Join my free 5-day marketing course (click "visit my website")

"No discounts. Ever." This rule helped Lululemon become a $34 billion empire. While Nike and adidas fight price wars, lululemon has never put its core products on sale. Not during Black Friday. Not even during COVID. Instead, they mastered the art of making customers happily pay full price: → The "Gateway" strategy: They hook first-time buyers with carefully selected entry items. → The "Never On Sale" collection: Their famous Align leggings are always at full price. Always. This creates an aura of premium value that never fades. → The "Limited Edition" game: Drop exclusive, premium-priced items that make regular collection prices feel like a bargain. The psychology is brilliant: (Harvard Business School) 📌 55% of US customers name it their favorite brand 📌70% of Canadian customers are die-hard loyal 📌They've grown from a small Vancouver yoga studio to challenging Nike Fun fact: They actually introduce expensive items they don't expect to sell - just to make their regular prices look more reasonable! The lesson? Sometimes the best discount is no discount at all. What brand do you think has mastered pricing psychology like this?

Opportunity to join the Founding Team ( or as a CXO ) of an Ambitious & Socially Responsible Tech Startup Venture, with both Pay and Equity. Reach us with a quick email at "JoinTheMovement@OoayDo.in" with your profile link to know more, to start a dialogue. Both part-time / full-time modes and other (or more personalised) opportunities can be discussed. Join The Movement. #newsanchor #presenter #journalists #anchor #emcee #showhosts #podcaster #youtuber #communitymanager #freelancers

I've invested over 18,720 hours in Marketing. Here are my 4 golden rules to build your strategy: - Rule (1): You need to know WHO is your audience, before choosing HOW you want to be perceived. - Rule (2): You need to define HOW you want to be perceived in order to decide WHAT to say. - Rule (3): You need to know WHAT to say, before choosing WHERE to say it. - Rule (4): You need to define a set of channels WHERE you'll deploy your strategy. It might sound simple. But it's even easier to mess up. - Spamming emails without a clear message; - Hosting webinars without a value proposition; - Writing a positioning statement without a clear ICP. And the reason is always the same: "We need quick results" But the truth is that you can't get long lasting results without the right foundations. It’s like building a sandcastle, you might have something today, but tomorrow, you’ll have to start from scratch. So remember: To nail your marketing strategy, you'll need to: 1/ Define WHO your is audience 2/ Choose HOW you want to be perceived 3/ Write WHAT you want to say 4/ Decide WHERE you'll communicate Follow me Pierre Herubel for daily marketing tips. PS: Get my free 5-day marketing course, click "visit my website" next to my name.

Stand for something? See the need of a reform in an area? Care for change for the better? Willing to Sppyk on Things? Join The Movement.. #anchor #compere #moderator #eventorganizer

Your stress response is killing your potential. These 12 phrases put you back in control: You're drowning in deadlines, impossible demands, and endless urgency. Your reactions are amplifying the chaos, not calming it. Control is closer than you think. 12 power phrases that change everything: 1. "I need a minute to think this through" ↳ Get water. Movement breaks thought spirals 2. "Help me understand your perspective" ↳ Take notes. Forces your brain to process not react 3. "That's interesting - can you tell me more?" ↳ Count to 3 silently. Breaks your reaction pattern 4. "I notice I'm feeling reactive right now" ↳ Hand on chest. Physical anchor stops emotional spiral 5. "Let's pause and come back to this" ↳ Schedule a follow-up now to make your pause productive 6. "What would a good outcome look like for you?" ↳ Do a quick timeline together to make success tangible 7. "I appreciate you bringing this to my attention" ↳ Take a sip of water to give you processing time 8. "I see this differently, but I'm curious about your view" ↳ Uncross your arms. Open body language creates real connection 9. "Can we explore other options together?" ↳ Grab a pen. Physical writing grounds racing thoughts 10. "I'm not ready to decide yet" ↳ Set a specific deadline to remove pressure without procrastinating 11. "What am I missing here?" ↳ Turn your chair slightly. A new physical perspective shifts mental blocks 12. "Let me reflect on that and get back to you" ↳ Block 15 minutes now. Guarantees follow-through Your next reaction is a choice. Make it intentional. Which phrase becomes your power move today? -- ♻️ Repost to help your network control their high-stakes moments 🔔 Follow Dr. Carolyn Frost for actionable tools to master your stress response

If you're struggling to compete against industry giants, this is for you... What if I told you there’s a way to compete with giants in 3 markets at once? Let’s learn how Statsig has taken share in 3 different markets - at once: — 𝗧𝗛𝗘 𝗕𝗔𝗧𝗧𝗟𝗘𝗚𝗥𝗢𝗨𝗡𝗗𝗦: So what markets and giants are they competing in? → 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗢𝗻𝗲 - 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 This is Statsig's beachhead. They've generated a best in class solution that competes against Optimizely, VWO, and others. This best in class solution drives users to consider the other battlegrounds. — → 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗧𝘄𝗼 - 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗹𝗮𝗴𝘀 What began as a testing tool has evolved into a comprehensive feature management solution, effectively replacing LaunchDarkly for many companies. Statsig enables users to transform feature rollouts into lightweight A/B tests as well which results in enhancing productivity. — → 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗧𝗵𝗿𝗲𝗲 - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 While many would shy away from entering a crowded space dominated by Amplitude and Mixpanel, Statsig has charged in. They are not just adding analytics; they’re building a unified platform that connects all aspects of data-driven product development. — → 𝗧𝗵𝗲𝗶𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻? 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲-𝗡𝗮𝘁𝗶𝘃𝗲 Statsig found an underused growth vector by the competition: going to enterprise's data, instead of pulling it out to the cloud. This feature has positioned them against competitors like Eppo and is driving significant new customers. — 𝗣𝗔𝗧𝗛𝗦 𝗧𝗢 𝗚𝗥𝗢𝗪𝗧𝗛 → 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗢𝗻𝗲 - 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 There’s a massive untapped market among users of Optimizely and LaunchDarkly, with potential conversions just waiting to happen. Statsig is eyeing traditional enterprises, eg American Airlines, that are just waking up to the power of experimentation. — → 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗧𝘄𝗼 - 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 They're not just adding features to compete... They’re creating a comprehensive platform that connects analytics, infrastructure, and product management. — → 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝘁𝗵 𝗧𝗵𝗿𝗲𝗲 - 𝗡𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 With minimal current experimentation, the enterprise market presents a sleeping giant. Statsig is positioning to educate and convert these large organizations. — → 𝗧𝗵𝗲𝗶𝗿 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻? 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 They strategically allocate resources, focusing on 30% obvious wins, 60-70% on larger initiatives, and 10% on ongoing maintenance. And they do it fast and lean. Constantly expanding the product while maintaining the core. — To dive deeper into how Statisg build products and their PLG strategy, check out the full deep dive. I talked to 8 members of the team, 3 customers, and 2 customers of competitors. It's everything you need to know to replicate their success.