Mind Module Branding

📢Social media updates you might have missed last week: 🚀 LinkedIn launched post boosting for lead generation > https://lnkd.in/exWuSh4j 📉 Instagram admitted to lowering video quality for underperforming reels > https://lnkd.in/es3wsvA7 💌 Instagram is adding DM filters for creators to organize their messages such as: story replies, from verified accounts.. https://lnkd.in/eWf7gKer 📚 TikTok launched an updated version of their ‘TikTok Academy’ marketing education platform > https://lnkd.in/e8Je7bVG 🎉 LinkedIn says goodbye to many ´New job’ celebratory templates > https://lnkd.in/euWjCFzi 🎬 Netflix Adds New Option To Share Clips From Shows to Social Media > https://lnkd.in/eDfMsw7t And that’s a wrap !

Bright Diwali wishes from all of us at Mind Module Branding! May this festival bring brilliance to your ideas, success to your goals, and joy to your journey💡 Let’s light up the season with creativity, positivity, and growth. Wishing you a prosperous and sparkling Diwali! ✨🪔

Our first client onboarding was, to put it mildly, a disaster! As a brand-new agency just starting out nearly a year ago, we were still finding our footing and in many ways, had no idea what we were in for. We’d done our best to learn the ropes, and with an enthusiastic pitch and a skilled team, we were able to land some solid leads and even bring on our first few clients. But it wasn’t all rainbows and unicorns. With our very first client, we quickly realized that understanding their needs and translating them into effective solutions was far from straightforward. We misinterpreted expectations, hit communication snags, and struggled to align our deliverables with what the client truly wanted. Every challenge felt like a learning experience, but there were days when it was hard to imagine the process ever going smoothly. However, as they say, patience and perseverance pay off. Over time, we developed a better rhythm, refined our approach and grew to understand our clients’ expectations on a deeper level. What once felt like a chaotic struggle transformed into a productive, collaborative partnership. Today, that very first client—who was there with us through all the bumps and setbacks—remains our longest-standing and one of our most valued clients. The journey was anything but smooth, but it’s one we look back on with pride, knowing how far we’ve come and how strong our foundation has become as a result. #MarketingAgency #Journey #Setbacks #ClientDiaries #Process #Struggles #Challenges #Stories #Creativity #Motivation #Diwali #Marketing

Our Take on the Recent Statements by in the air which suggested that taking weekends off is a "Western" concept, implying a preference for working through weekends for higher productivity. In light of recent conversations around the value of working on weekends, we’d like to share our perspective as a creative agency. While dedication and hard work are core values we uphold, we also believe that holidays play a crucial role in refreshing the mind, sparking creativity, and enhancing overall productivity. After all, as the quote says, "Creative people need to sit around and do nothing" — a reminder that downtime isn’t just leisure; it's the space where inspiration and fresh ideas often emerge. Especially during the festive season, like Diwali, taking a step back can be invaluable. It's a time to recharge, connect, and gather the creative energy needed to drive impactful campaigns that resonate deeply with audiences. So while we understand the grind, we equally champion the importance of rest — because, in the end, well-rested minds are the most innovative ones. #CreativeAgency #Marketing #Weekends #Creativity #Breaks #Diwali

Diljit Dosanjh's Dil-Luminati Tour isn't just a concert series; it is brand bonanza that had fans hooked with immersive experiences and unforgettable moments. A wave of brands across categories from luggage to food delivery, investment apps, and apparel seized the opportunity to engage audiences by integrating their products with the tour. Here's a roundup of the brands that turned up the tempo, seamlessly blending their offerings with the magnetic persona of Diljit. 1. Mokobara A luggage brand with a journey as compelling as its products, Mokobara has risen to fame in the D2C travel space since its inception in 2019. The brand's collaboration with Diljit is a testament to their bold, aesthetic alignment. With Mokobara's products featured front and center during the concert, the brand capitalized on the global surge in travel. Interestingly, the partnership follows their prior association in the movie Crew, reinforcing a strong, organic brand narrative. 2. Lemonn Lemonn, an investment app with a quirky personality, added a zesty twist to Diljit's "Lemonade" song by having a giant lemon mascot dance on stage with the singer. This playful integration brought a fresh burst of energy to the tour, engaging fans with Lemonn's Lemon Man, who left audiences buzzing with brand recall as they enjoyed the concert's high-octane vibe. 4. Levi's One of India’s most beloved denim brands, Levi’s, made a fashion statement by launching exclusive Diljit Dosanjh merchandise in celebration of the tour. Dropped on October 15, the collection offered fans a way to wear their fandom, with bold prints and signature washes capturing the essence of Diljit’s dynamic performances. For an added personal touch, fans could customize their merchandise with limited-edition pins and patches at Levi’s Tailorshops, bringing the brand even closer to the hearts of Diljit’s audience. 5. OYO Hospitality brand OYO took a lighthearted approach with an outdoor ad campaign inspired by Diljit’s tour anthem. With clever wordplay on his popular song “Naina,” OYO’s tagline – “Naina Da Kehna, Ni Assi Tere, Nearby Hi Toh Rehna Hi” – humorously emphasized its proximity-focused services. The ad campaign, offering discounts of up to 70%, was a delightful mix of fan engagement and brand promise, making OYO a memorable part of the tour. 6. Zomato With the launch of Zomato Live, the food delivery giant expanded its footprint into entertainment by encouraging users to discover live events. Featuring Diljit and comedian Rahul Dua, Zomato's digital campaign invited fans to book tickets via the LIVE tab, creating a seamless connection between dining and live entertainment. The collaboration tapped into Zomato’s massive user base, enhancing brand engagement beyond the plate. #DiljitDosanjh #Zomato #DilluminatiTour #Lemonn #Oyo #Levis #ExperientialMarketing #CreativeAgency #Delhi

Who runs the marketing game like it's second nature? It's gotta be Taylor Swift! With the launch of The Official Eras Tour Book, she's showing once again how to "shake it off" and dominate with her brand. That’s how you own your name and play the game! 🌟 #Marketing #TaylorSwift #TheErasTour #TheOfficialErasTourBook

Some notifications really do feel like jump scares! As an agency, we live for the buzz of social media, but when that unexpected client message or urgent task alert pops up... it's a whole different kind of spooky! 👻📲 #Halloween #Spooky #SocialMediaUpdates #Horror #CreativeAgency #SocialMediaManagement #Notifications

SEO: Then vs. Now SEO Back Then: -Conduct keyword research -Write content -Optimize on-page factors -Build a few backlinks -Publish -Track rankings SEO Today: -Keyword research (only to discover most are highly competitive) -Write engaging, informative content that’s keyword-optimized (without overstuffing) -Ensure it aligns with search intent (even when unclear) -Add visuals, videos, and interactive elements to boost engagement -Optimize for voice search, mobile, and AI-driven algorithms -Make sure the content is unique and valuable -Verify it meets E-E-A-T guidelines -Get client approval (and expect multiple revisions) -Publish -Watch rankings fluctuate while resisting the urge to refresh the SERP constantly SEO has certainly changed over the years! What do you think is the biggest shift in SEO today?

UGC: Your Secret Weapon for Marketing Magic! Tired of the same old, same old marketing content? It's time to sprinkle some magic dust on your strategy with user-generated content (UGC). UGC is like a secret ingredient that can transform your marketing game. It's authentic, relatable, and totally free! Plus, it's like having your own personal cheer squad, always ready to sing your praises. Why is UGC so magical? It's authentic: UGC comes straight from the heart of your customers, making it more relatable and trustworthy. It's engaging: UGC can spark conversations, increase engagement, and even boost sales. It's cost-effective: No need to spend a fortune on fancy photo shoots or expensive models when your customers can do the heavy lifting. How to harness the magic of UGC: Encourage submissions: Use contests, giveaways, or hashtags to inspire your customers to share their UGC. Showcase your magic: Feature UGC on your website, social media, and email marketing campaigns. Respond with a wand wave: Engage with your customers by liking, commenting, and sharing their UGC. Ready to sprinkle some marketing magic on your brand? Let's chat about how UGC can work its wonders for you! #MarketingTrends #UGCContent #MarketingAgency #SocialMediaHacks #Engagement #Branding #MindModuleBranding #AuthenticContent #EmotionalContent

Stay ahead of the game with the latest social media updates! 🚀 From exciting new features to enhanced tools for creators, the digital world just got a whole lot more dynamic. Whether you're looking to boost engagement, streamline your content, or connect with your audience in fresh ways, these updates are here to elevate your online presence💡 Time to explore, adapt, and thrive in this ever-evolving landscape! #BrandingandMarketing #Instagram #Youtube #Facebook #SoacialMedaiUpdates #2024 #MindModuleBranding