MMR Research

What an incredible few days at #TMRE2024! This event captured where our industry is heading—game changing technologies paired with deeply human insights!! ✨ Key Highlights: 1️⃣ A Century of Curiosity, A Future of Innovation Kirti Singh from Procter & Gamble introduced “Data Labels” (like nutrition labels for datasets), a brilliant step toward transparency in AI-driven insights. 2️⃣ AI Meets Human Truth AI isn’t replacing us—it’s amplifying creativity and intuition, helping us make faster, better decisions. 3️⃣ Action Over Information Stefania Gvillo of Domino's reminded us: insights alone aren’t enough. The real impact is in driving action through clear, tailored messages. 4️⃣ The Experience Economy Ericka Podesta McCoy highlighted the power of personalization (76% of consumers expect it). It’s not just about data—it’s about emotion. TMRE 2024 was a reminder of why I love this industry. We’re finding the balance between cutting-edge tech and the human connections that make insights meaningful. Another unforgettable highlight was the puppy cuddle break, courtesy of Appinio! 🐶 #ConsumerInsights #MarketResearch #Innovation #AI

Ready to make an impact? Join our team, the global leader in sensory and consumer research, supporting our Global Sensory Department for a 15-month contract. Why You? - People-first, collaborative, and thrive in global environments. - Excited to support a team working with the world’s top food & drink brands. Why MMR? - 90% employee satisfaction. - A trusted, innovative, and fast-growing company. Ready to bring your HR expertise to the global stage? Apply now 👉 https://hubs.la/Q02-TCR10

Ever tried a pickle-flavored chip? 🥒. With Mainstream Weird, the snack aisle is getting wonderfully unpredictable. Unconventional flavors and textures are reshaping what we think of as ‘snackable’. Discover what’s driving this quirky trend and many more in our Growth Spaces Quarterly Edition Two eBook: https://hubs.la/Q02-w7Sx0

In Episode Five of Impact Makers, we dive into the age of adventurous consumers and bold innovation. Your hosts, Andrew Wardlaw and Caitlin McLean unravel what’s driving discovery in 2024, along with guests such as Nick Graham, Ex Insights & Analytics Lead for Mondelēz and PepsiCo, Shania Wilson from Together Agency, MMR’s sensory experts, Monika Bagle, Fiwany Wijaya, and Rachel Smith. This episode is packed with insights on balancing innovation and renovation. 🎧 Tune in now: https://hubs.la/Q02-wd590

At MMR, growth is a constant. Our tailored development programs are designed to meet the unique needs of every individual and team, from sharpening technical skills to cultivating leadership excellence.   Ready to thrive with us? Connect with our recruitment team today: s.robinson@mmr-research.com

“We need to recognize innovation’s value - not just from a consumer standpoint, but as a growth driver for businesses.” – Nick Graham In Impact Makers Episode Five, Nick reflects on his experience at Mondelez and PepsiCo, explaining why balancing core renovations with bold innovations is key to staying competitive. Learn how your brand can thrive in the Discovery Era by tuning in 🎧 https://hubs.la/Q02-vyZF0

Product Hub is the game-changer CPG brands need! Leveraging MMR Research's decades of expertise, our platform streamlines testing and uncovers insights to shape your next launch. Stay ahead of the curve - discover Product Hub today: https://hubs.la/Q02Xg4yy0 #ProductTesting #Innovation #ConsumerEngagement #CPGLeaders #ProductInsights

Snacks are the new thrill ride! From Deux’s energy-boosting ‘donut holes’ to the fiery heat of Doritos Roulette, snacking isn’t just about taste - it’s about experience. Explore how brands are going viral with bold, functional, and unforgettable products in our latest blog 👉 https://hubs.la/Q02-lJ0f0

‘The familiar is becoming extreme, and novel is becoming extremely extreme.’ Dr Mary Carunchia at PepsiCo speaks up for the Sensory Extremists in snacking – just one of 10 disruptive Growth Spaces explored in our latest FREE download: https://hubs.la/Q02Ykf2T0 ‘It’s an unstoppable trend and a way for consumers to break out of their adulting mode.’

Amazing day celebrating the 10th Anniversary of our own Annandale Distillery producing it's first, multi-award winning whisky! The success of the distillery is huge testament to the vision, creativity and skill of our owners David and Teresa, the hard work of the local team, and of course the foundational work MMR did to identify the right positioning and sensory profile for the Man O'Words and Man O'Sword products - a true money where our mouth is endeavour! The day came complete with requisite Scottishness (magnificent piper included), albeit the weather didn't play ball in that regard - with clear skies and an amazing sunrise over the nearby Solway Firth! Annandale Distillery MMR Research Huxly Global #sensorybranding #scottishwhisky