Monkeyminds (YD Advertising Services Pvt. Ltd.)

Impact Buys have resulted into 55% Incremental reach. Monkeyminds in collaboration with Paytm's media team has strategized the impact buys for the campaign to ensure the brand campaign reached out to the right audience at the right time. #Digitalmarketing #casestudy #branding #Paytm #clientdiary Amit Duggal II Bhanu Ahuja II Shefali Gautam II Siddhartha Kapoor || Bhaumik A. II Arpita D. II Kamini R. II Kumail Rizvi II Aman Kishore II Jyoti W. || Sarvottam Verma II Adhiraj Panwar II Sourav Lodh II Ashwin Salian II Neha Agarwalla II Glance II Cricbuzz.com II Vickram Varshny II Anukanksha Mehta

What can be an optimal recipe for an Influencer marketing campaign ? In the vibrant world of digital influence, the choice between Category A influencers and Key Opinion Makers (KOMs) is a dance between reach and resonance.  Category A influencers, with their expansive audiences, offer brands sweeping visibility, casting a wide net across the digital landscape. On the other hand, KOMs, revered for their deep expertise and authoritative voice, bring a unique touch of credibility and trust.  The key lies in balancing both: leveraging the vast audience of influencers while harnessing the trust and authority of KOMs. Together, they create a powerful strategy that creating a symphony of influence which amplifies both reach and relevance. What are your views ? #InfluencerMarketing #BrandStrategy #DigitalMarketing #KOM #CategoryAInfluencers #SocialMediaMarketing

Client Diaries: Spotlight on FEF 🌟 @fashion_entrepreneur_fund Thrilled to work with India’s game-changing fashion venture studio! FEF empowers fashion visionaries with: 💰 Dream-fueling INVESTMENTS Ⓜ️ Been-there-done-that MENTORS 🤝 Industry-shaping CONNECTIONS . .. Your brand’s missing link? We are it. DM 📥 for details . (Client, Agency life, Digital Marketing Agency, Social Media, Paid Marketing, Influencer Marketing) . #clientspotlight #fashioninnovation #agencylife #startupempowerment #monkeyminds

🚀 Designing an Excellent Landing Page: Key Tips 🚀 Crafting a compelling landing page is crucial for converting visitors into customers. Here’s a quick guide based on our experience through multiple clients we have been working for the past years and how can we get it near right: Identify the Problem: Start by addressing your audience's pain points. Understand their needs and highlight the issue they face. Show the Benefits: Explain the advantages of solving this problem. Make it clear how their life or business will improve. Address Past Failures: Acknowledge why previous solutions may have failed. This builds trust and shows you understand their struggle. Present Your Solution: Finally, introduce your product as the ultimate solution. Emphasize its unique benefits and how it directly addresses their problem. CTA : Clear call to action should be visible to the customers in the 1st scroll of the landing page. Remember, a great landing page is customer-centric. Focus on their needs and how you can help, rather than just promoting your product. 🌟 #DigitalMarketing #LandingPageDesign #MarketingStrategy #ConversionOptimization #CustomerExperience

🌐 New Era of Privacy: Google's Latest Update on Third-Party Cookies In a surprising and monumental move, Google has announced that Chrome will not completely eliminate third-party cookies as previously planned. Instead, they are introducing a "new experience" that grants users enhanced control over their browsing privacy settings, allowing them to adjust these settings whenever they choose. Defining the New Landscape of online privacy, Google’s latest update is part of a broader initiative to balance privacy concerns with the needs of advertisers and publishers. The tech giant is still pushing forward with the Privacy Sandbox, a suite of tools designed to enable effective ad targeting without relying on cookies. This effort involves close collaboration with regulators and industry stakeholders to ensure that these tools meet stringent privacy standards while maintaining advertising efficacy. This approach could potentially offer a win-win situation for users, advertisers, and publishers alike by fostering greater transparency and trust. What This Means for Different Stakeholders! Advertisers: Breathe easy as you can continue using familiar tools while Google develops Privacy Sandbox alternatives. Impact on Performance indicates via control tests show promising results for ad performance without relying on cookies. Publishers: Rejoice!: You now have more time to adapt to the evolving digital landscape. Privacy Sandbox: Continue testing and engaging with these tools as Google actively works on improvements. Everyone: User Control: Get ready to make informed choices about your online privacy. Future of Ad Targeting: The landscape is becoming more user-centric and privacy-focused, aiming for a win-win for both users and the ad industry. Google’s approach might seem like a curveball, but it’s an exciting development that could reshape the future of digital advertising for the better. Stay Tuned! This story is far from over, and it’s crucial to stay tuned as Google continues to refine its approach to balancing privacy and effective ad targeting. The digital marketing world is on the cusp of significant change, and those who adapt swiftly and intelligently will be best positioned for success. #DigitalMarketing #PrivacyFirst #AdTech #MarketingStrategy #Google #Cookies #PrivacySandbox #UserControl

As mobile dominates 90% of content consumption, mobile-first companies are redefining the content paradigms. MonkeyMinds Founder- Amit Duggal Chairs Key Discussion at MOBEXX Summit 2023 on Navigating Digital Realms with Mobile-First Content. Panelists: Hari Krishnan, Head of Content & Innovation, Publicis Groupé India Manas Gulati, Co-Founder & CEO, #ARM Worldwide Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide Chandrashekhar Naik, Senior Vice President, Valueleaf India https://lnkd.in/da4RG4NM Shefali Gautam Kumail Rizvi Bhanu Ahuja Siddharth Kapoor Abdullah Khan