Nourish You India

On 8th October, we had the privilege of attending ICRISAT's Partnership Meeting and Immersion Tour at Hyderabad. We got to meet with the scientists and experts exploring dry land agricultural innovations to uplift small farmers in India -- a community we care deeply about. In order to support these communities, we must prioritise accessible and affordable agricultural practices. CSR (Corporate Social Responsibility) plays a vital role by enabling us to invest in solutions to tackle climate change, food security, and livelihoods -- especially for women and children. We believe that pivoting to sustainably grown plant-based superfoods is critical in addressing climate change, food security, farmer livelihoods, and even human health & nutrition. It was an honour to attend and be a part of the collaboration and change making in our industry. ICRISAT Agribusiness & Innovation Platform of ICRISAT Dr Dinesh Chauhan (PhD) Priyanka Victor Afari-Sefa Srinivas Bollam Krishna Reddy Rakesh Kilaru Sowmya Reddy Abhay Rangan S D Venkataramana Yarlagadda Akhila Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai

As part of World Vegan Month, Nourish You India and One Good [Acquired by Nourish You] are thrilled to partner with the Plant Based Foods Industry Association for a meaningful campaign to amplify the plant-based movement! Every weekend, we are hosting retail activations and sampling events across Hyderabad and Bangalore to spread awareness and encourage a shift towards a sustainable and plant based lifestyle. 𝐒𝐞𝐥𝐟𝐢𝐞 𝐁𝐨𝐨𝐭𝐡 & 𝐏𝐥𝐞𝐝𝐠𝐞 Visit our stores to take the pledge and snap a picture at the selfie booth to capture the moment, spread the message, and join the movement toward a healthier planet! 𝐒𝐢𝐠𝐧 𝐨𝐟 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐥𝐞𝐝𝐠𝐞: https://lnkd.in/g_8DSPHJ 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭’𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠: 1. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐚𝐦𝐩𝐥𝐢𝐧𝐠: Get a taste of Nourish You’s plant-based offerings at select stores. 2. 𝐒𝐞𝐥𝐟𝐢𝐞 𝐏𝐨𝐢𝐧𝐭𝐬: Snap and share at our vegan-themed spots!  𝐒𝐭𝐨𝐫𝐞 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤𝐞𝐧𝐝 𝐚𝐭 𝐁𝐚𝐧𝐠𝐚𝐥𝐨𝐫𝐞 1. All Market, Hoskote 2. Go Happy Hypermarket, Malleshwaram 3. Simpli Namdhari's, Ashoka Pillar 𝐇𝐲𝐝𝐞𝐫𝐚𝐛𝐚𝐝 1. E-woke, Sainikpuri 2. Q-mart, Gachibowli This collaboration aligns with our mission to empower everyone to become 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐬𝐭 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 while making sustainable choices for the planet and animals. 💚 Join us every weekend this November and be part of the change! Praveer Srivastava Krishna Reddy Rakesh Kilaru Sowmya Reddy Abhay Rangan S D Venkataramana Yarlagadda Akhila Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai

We are honoured to have contributed to the session on “Start-up Investments – Learning from Shark Tank and Other Investments” at the International Nutri-Cereal Convention 2024 (INCC 6.0), organised by Nutrihub ICAR-IIMR. The session brought together promising millet-based entrepreneurs, including our Co-Founder, Krishna Reddy, Raju Bhupati (Founder, Troo Good), Shruti Tibrewal(Founder, Bebe Burp), Ajay Bhuwalka (Founder, Millet Amma), Karan Korke (Founder, Healthy Binge), co-chaired by Rathnakar Samavedam(Hyderabad Angels) and Dr. D Yogeswara Rao (Visiting Professor, UoH & Director, Nutrihub). Here are some key takeaways from the session: 1. Krishna shared insights on how Nourish You India and Bebe Burp, both backed by Gruhas, focus on sustainable millet-based superfoods like Quinoa and Chia. He highlighted the importance of clearly defining your target audience to streamline efforts across R&D, product development, and marketing, noting that Bebe Burp’s focus on the children’s segment has been crucial in attracting investors and driving growth. 2. He emphasised the significance of channel-product fit in addition to the traditional product-market fit (PMF). Not every product needs to be sold across all channels; finding the right fit is key to success. 3. Krishna also expressed satisfaction in seeing investors prioritising sustainable superfoods like millets, quinoa, and chia, recognising them as essential for the future of food and nutrition. 4. One of his key insights was the value of founders spending time pitching or meeting with potential investors. These interactions offer a fresh external perspective that can be instrumental in shaping strategy and identifying growth opportunities. He shared recent meetings with Rathnakar Samavedam of Hyderabad Angels, Rohit Chennamaneni Darwin Box, Abhijeet Pai & Rahul Joshi of Gruhas, and Dilip Kumar of Rainmatter by Zerodha as examples of how these connections have proven invaluable. 4. Raju Bhupati of Troo.Good shared another valuable takeaway: “You can excite the market with just two products, as long as you deeply understand your target audience and have a clear pricing strategy.” The session was an excellent opportunity to exchange ideas and strategies with fellow entrepreneurs and investors, and we are excited to continue contributing to the growth of the millet-based food industry. Raju Bhupati Shruti Tibrewal Ajay Bhuwalka Karan Korke Nutrihub ICAR-IIMR Krishna Reddy Rakesh Kilaru Sowmya Reddy Rakesh Reddy Abhay Rangan S D Venkataramana Yarlagadda Akhila Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai

We are honoured to have been invited to contribute to the “𝗣𝗼𝗹𝗶𝗰𝘆 𝗥𝗼𝘂𝗻𝗱𝗧𝗮𝗯𝗹𝗲: 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗠𝗶𝗹𝗹𝗲𝘁 𝗠𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝘂𝗹𝘁𝗶𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗦𝘆𝗻𝗲𝗿𝗴𝘆” at the International Nutri-Cereal Convention 2024 (INCC 6.0), organised by Nutrihub ICAR-IIMR. This important gathering brought together prominent players like PepsiCo, Nestlé, ITC Limited, Sresta Natural Bioproducts Private Limited, Britannia Industries Limited, DHAN Foundation, and government officials, among others. Representing Nourish You India, our co-founder Krishna Reddy shared insights on driving the mainstream adoption of millets: 𝟭. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝗣𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁𝘀: Krishna highlighted quinoa as an inspiring example. Like millets, quinoa is a superfood that thrives with minimal resources and has a low environmental footprint, making it a sustainable crop that contributes to nutritional security without compromising ecology. 𝟮. 𝗜𝗳 𝗤𝘂𝗶𝗻𝗼𝗮 𝗖𝗮𝗻, 𝗪𝗵𝘆 𝗡𝗼𝘁 𝗠𝗶𝗹𝗹𝗲𝘁𝘀?: Krishna shared Nourish You’s journey in pioneering quinoa and chia in India, transforming the country from a net importer to a global exporter. This journey demonstrates the potential for millets to achieve similar global recognition with the right support, positioning India as a leader in sustainable, nutritious crops. 𝟯. 𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗠𝗶𝗹𝗹𝗲𝘁𝘀 𝗔𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹: Addressing common challenges around the palatability and pricing of millets, Krishna, along with officials from ITC and Nestle, emphasized the importance of positioning millets as aspirational foods. This approach can overcome perceived limitations and bring millets to the forefront of mainstream diets. We are proud to contribute to the collective mission of making millets a global staple! PepsiCo Nestlé Britannia Industries Limited ITC Limited Sresta Natural Bioproducts Private Limited Nutrihub ICAR-IIMR Krishna Reddy Rakesh Kilaru Sowmya Reddy Rakesh Reddy Abhay Rangan S D Venkataramana Yarlagadda Akhila Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai

We are beyond thrilled to be recognised as one of Nikhil Kamath's Visionary Investments! At Nourish You India, our mission is to inspire a movement where consumers, investors, and farmers unite to craft India’s first superfood story. We aim to nourish people while preserving our planet. With One Good [Acquired by Nourish You], we've expanded our commitment to inclusivity, ensuring that Nourish You stands for the well-being of people, farmers, and the planet alike. Our journey is driven by innovation and sustainability. We grow superfoods like Quinoa and Chia Seeds locally, without pesticides, and continuously push the boundaries to create nourishing products such as Millet Mlk and Super Mueslis. A big thank you to Startup77 for acknowledging our efforts and vision. Together, we can build a healthier, more sustainable future. https://lnkd.in/gpau_R78 Krishna Reddy Rakesh Kilaru Sowmya Reddy Abhay Rangan Dhivakar Sathyamurthy S D Venkataramana Yarlagadda Akhila Payal Shah Saurabh Shah Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai Thilak Vangala Rakesh Reddy Vijay Kumar     

We are thrilled to be recognised by Inc42 Media - India's #1 startup media intelligence platform - as one of the brands disrupting the Indian F&B market. With Indian consumers demanding a wider range of products, homegrown entrepreneurs such as ourselves have found a flourishing market. According to Inc42, this growth opportunity is expected to reach $68 billion by 2030. This substantial growth means a huge shift in consumer preferences, economic impact, access to more high-quality products, and more investment in the F&B sector - all of which we are proud to contribute meaningfully to. Please check out the article below to learn more! https://lnkd.in/gavDq7Ps Krishna Reddy Rakesh Kilaru Sowmya Reddy Abhay Rangan Dhivakar Sathyamurthy S D Venkataramana Yarlagadda Akhila Payal Shah Saurabh Shah Aishwarya Aila Katelyn Overland Prachi Jain Manish Lal Chand Krishna Singh Christy Antony Rohit Chennamaneni Nikhil Kamath Janardhana Rao. Y Abhijeet Pai Rakesh Reddy Vijay Kumar Thilak Vangala

We must thank EY (Ernst and Young) for their third report in partnership with Plant Based Foods Industry Association (PBFIA) for featuring us in their May 2024 report, ‘Plant-Based Food: Shaping India's Future Food Landscape.’ We are highlighted as a compassionate plant-based food revolution in India by PBFIA, and with the industry expected to be valued at $5 billion by 2032, we are proud to play a role in its growth. The plant-based food industry in India is growing quickly as concerns for the climate, food security, and animal welfare issues are becoming more mainstream. By embracing innovation, plant-based foods can address each of these issues while also providing the taste and texture consumers want. As a pioneering brand in India's plant-based food sector, our focus on sustainable sourcing and nutritious products enriched with superfoods like Quinoa and Chia truly sets us apart. Throughout our journey, we've partnered with thousands of local farmers and expanded cultivation to 5,000+ acres to ensure the highest quality at the lowest carbon footprint. We hope that the insights in this report will stimulate more dialogue and collaborative efforts involving the government, private sector, and society to position India as a frontrunner in the global plant-based food industry. If you would like to learn more about our featured case study, please check pages 21 & 22 in the magazine link provided below. https://lnkd.in/gKCBdA6a Sanjay Sethi Satyam Shivam Sundaram Gaurav Taneja Josh Tetrick Abhay Rangan Krishna Reddy Rakesh Kilaru Sowmya Reddy Rohit Chennamaneni Nikhil Kamath Rakesh Reddy Janardhana Rao. Y Abhijeet Pai Vijay Kumar Thilak Vangala

We were delighted to be at the 3rd plant-based food summit organised by Plant Based Foods Industry Association (PBFIA). As always, it was inspiring to see leaders from the industry come together. The future of the plant-based foods movement is bright, and we are excited to play a leading role in that.

We extend our heartfelt appreciation to Mr. Sanjay Sethi and the entire team at the Plant Based Foods Industry Association (PBFIA) for organising the 4th Grand Convention, the "India Plant Based Foods Show," during Aahar, India’s largest food and beverage exhibition. We are honoured and grateful for the recognition of Nourish You India One Good [Acquired by Nourish You]'s contribution to the industry as a Founder Member of this prestigious event. We are delighted and honoured to have had our Co-Founder, Mr. Krishna Reddy, participate as a panellist alongside eminent thought leaders such as Mr. Ajay Kakra of JU Agri Sciences Pvt. Ltd., Mr. Karan Mehta of Green Frontier Capital, Mr. Rattan Deep of Krystal Ventures Studio, Mr. Sandeep Devgan of Shaka Harry, and moderated by Mr. Rajesh Srivastava of Prowess Advisors . Mr. Krishna Reddy shared insights on the topic "Capitalising growth: Insights from Investors," discussing global and local trends, challenges, and the role of consolidation via M&A as a tool to strengthen unit economics. He highlighted Nourish You's acquisition of One Good [Acquired by Nourish You] as a case study, emphasising the importance of innovation in creating affordable and tasty vegan products. The India Plant Based Foods Show provided a platform for industry leaders to come together, share knowledge, and collaborate towards a sustainable future. We look forward to continuing our journey of innovation and growth, driving positive change in the plant-based foods industry. #plantbasedfoods #innovation #sustainability #collaboration #aahar2024 #NourishYouOneGood  Krishna Reddy Sowmya Reddy Rakesh Kilaru S D Venkataramana Yarlagadda Akhila Prachi Jain Manish Lal Chand Abhay Rangan Dhivakar Sathyamurthy Payal Shah Saurabh Shah Aishwarya Aila Rohit Chennamaneni Nikhil Kamath  Janardhana Rao. Y Abhijeet Pai  Rakesh Reddy Vijay Kumar Thilak Vangala

Greetings from day 3 at AAHAR! As we begin the third day of this incredible event, we are thrilled to share that the first two days have been full of vibrant conversations, positive responses, and an infectious energy that truly reflects the spirit of AAHAR. Our Millet Mlk and coffee sampling, made with Millet Mlk, has been a huge hit once again! We are so grateful for all the love and positive feedback. It has been incredible to see how many people admire the taste and flavour of our products. A heartfelt thank you to those of you who have swung by. Your support is keeping us going, and we're excited to welcome even more of you today. AAHAR continues until March 11th, and we invite you to join us @ Stall No, 19-F,B Hall No:5 First Floor and experience all that we have to offer!