Nykaa

Spreading Joy, One Kit at a Time! This December, the spirit of giving was in full bloom at Nykaa through our #NykaaGives #SecretSanta initiative! Our incredible Nykaa family came together to distribute 1,100+ stationery kits to children in need. But the joy didn’t stop there, we spent meaningful time with these amazing kids, sharing smiles, laughter, and creating memories that will last a lifetime. This is the 2nd edition of our Secret Santa program under #NykaaGives, our flagship employee volunteering initiative that beautifully blends employee engagement and community impact. Together, we’re not just shaping the world of beauty but also building bridges of kindness and gratitude with the communities that inspire us every day. Here’s to spreading more joy, giving back, and creating change, one step at a time! [Nykaa Gives, Secret Santa, Giving Back, Employee Engagement, CSR, One Nykaa]

Celebrating 5 years of Kay Beauty with the ultimate Hot Cocoa Smokey Eye event! As Kay Beauty marks 5 fabulous years, the brand continues to redefine beauty with bold, timeless looks and performance-driven products that care. Co-founder Katrina Kaif and celebrity makeup artist Marianna Mukuchyan hosted an exclusive masterclass, unveiling the new Kay Beauty Smokey Eye Collection. From live tutorials to insider tips, the event brought to life the artistry behind effortless smokey eye perfection, reflecting Kay Beauty’s ethos of creativity and confidence. Guests explored the collection firsthand, creating stunning looks that celebrated Kay Beauty’s journey of empowering beauty for everyone. Featuring the EyeKanvas Discover Eyeshadow Palette, Intense Black 24H Kajal-Eyeliner Duo, and Lash Maximizer Mascara, the collection delivers high-impact results with ease. The #SmokeyEyeCollection is now available on Nykaa.com and in stores nationwide. Ready to master your perfect smokey eye? [Kay By Katrina, Kay Beauty Smokey Eye, Makeup That Kares, Nykaa Beauty]

Namaskara #Bengaluru! We are opening doors to our new #NykdbyNykaa store at M5 E-City Mall, Bangalore, where everyday comfort meets fashion. From intimate wear that feels like second skin to styles made for real women, real lives, and real comfort, each store we open is a step closer to bringing fashion-forward comfort to women everywhere. This milestone is a celebration of our vision to empower confidence and redefine what lingerie means for YOU. Drop by our brand-new location at M5 E-City Mall and explore styles made for real women, real lives, and real comfort. We can’t wait to welcome you: https://lnkd.in/gRBHwQvY [Nykaa, Nykd by Nykaa, New Store Opening]

The Beard Bromance Challenge was more than just a month-long experiment – it was a journey of self-discovery. On Day 1, over 500 men in our company shaved off their beards, only to embark on a 15-day exploration of new styles, looks, and identities. This wasn’t just about changing appearances; it was about celebrating camaraderie, embracing individuality, and discovering the best versions of ourselves. While grooming on the outside matters, we also focused on The Art of Inner Grooming – a reminder that true transformation starts from within. This initiative encouraged participation, sparked creativity, and fostered meaningful connections across the company, leaving everyone with a renewed sense of self-expression. At the heart of it all, it’s not just about the journey of transformation, but also the impact we create. #NykaaMan #BeardBromance

Last week, to celebrate #InternationalMen'sDay, at #Nykaa, we went beyond the usual celebrations to embrace the essence of what it means to be truly ourselves. One of the highlights? The Beard Bromance Challenge, a unique month-long journey where our men shaved their beards on Day 1, only to rediscover themselves through experimenting with new styles over the next 30 days. It was more than a challenge; it was a celebration of camaraderie, individuality, and self-expression. But grooming isn’t just about appearances. We also delved into The Art of Inner Grooming (SoulSensei), a heartfelt reminder that true transformation begins from within. At Nykaa, we’re committed to nurturing a culture where everyone feels empowered to grow, thrive, and embrace their authentic selves. Because grooming, inside and out, is for everyone. [International Men's Day, Beard Bromance Challenge, Nykaa Culture]

India’s biggest beauty sale of the year is back. #Nykaa’s Pink Friday Sale is HERE! Starting today at 4pm, get ready to shop the year’s biggest beauty deals with up to 60% off on over 1900 brands. From cult-favorite makeup and skincare essentials to the latest launches in haircare and fragrances, this is your chance to tick everything off your beauty wishlist. With unbeatable offers on global and homegrown brands, daily deals on beauty bestsellers, free gifts on orders, and new and exclusive beauty brands, the #PinkFridaySale has everything you need to turn your vanity dreams into reality. Shop now and grab the year’s best beauty bargains before they’re gone! Add to your cart: https://lnkd.in/gw5RUWnZ [NykaaPinkFridaySale, BiggestBeautySale, BeautyDeals, PFS24]

With wedding bells ringing and the season in full bloom, #KayBeauty is here to elevate your bridal beauty dreams. The latest campaign, "Kay Beauty for Day Weddings" unveils a collection of looks that blend natural elegance with a radiant glow, perfect for both brides and bridesmaids. From a soft blush for the bride to dewy highlights for the bridesmaid squad, this collection has every dreamy touch to make you feel flawless on your big day. Curated by celebrated makeup artist Samaira Sandhu, these looks are about more than makeup, they’re a celebration of beauty, confidence, and unforgettable moments. Explore the products and get the look for yourself, shop the collection exclusively on Nykaa. https://lnkd.in/g5kD7jqX [Kay Beauty, Nykaa, Kay Beauty for Day Weddings, Katrina Kaif] 

Say Hello to Good Hair Days, India! The wait is over! ghd, the global leader in professional hair styling, has officially landed in India, and we’re thrilled to bring this game-changing brand exclusively to Nykaa! Get ready to elevate your hair game with ghd’s award-winning styling tools that blend cutting-edge tech and sleek design to give you flawless, salon-worthy results without the damage. Whether you’re a straight-hair lover or a curly-haired queen, ghd has something special for every hair type. At Nykaa, our mission is to democratize beauty, ensuring that everyone has access to the finest global brands right at their doorstep. ghd’s innovative and premium styling tools perfectly align with our vision of delivering exceptional quality and cutting-edge technology. Ready to transform your hair routine? Explore ghd exclusively on Nykaa and get ready to turn heads. Shop now: https://lnkd.in/gmPgT7Q3 [ghd, good hair days, Nykaa, Cutting-Edge Technology, Exclusive on Nykaa]

Weddings are more than just an occasion, they are a celebration of love, tradition, and the joy of new beginnings. In India, where each wedding is a grand and vibrant affair, every detail is infused with meaning and beauty. It’s only fitting that every bride, bridesmaid, and guest deserves to feel their best, and this wedding season, #Nykaa and Estée Lauder have come together to make that possible. Introducing the #WeddingPartyLipsticks, a limited-edition collection created with deep insights to complement every Indian skin tone. Available only at Nykaa, this collection features two stunning shades, Scarlet Kiss, a bold and passionate red, and Champagne Rose, a soft, sophisticated nude. This launch is a proud moment in the longstanding partnership between Nykaa and Estée Lauder, two brands united by a shared vision to bring the best of beauty to Indian consumers. This collection is a testament to the power of partnership and the celebration of beauty in all its forms. Shop here: https://lnkd.in/gTrwknsG [Nykaa, Estée Lauder, The Wedding Party Collection]

An amazing and exhilarating three days at #Nykaaland2.0! We welcomed over 25,000 beauty lovers to India’s biggest beauty playground, filled with glam, glitz, and tons of fun. Sofia Tilbury and Patrick Ta led some incredible masterclasses, we had 1,000+ content creators buzzing around, and brands gave away over 400,000 product samples! The event also lit up with Bollywood stars like Katrina Kaif, Janhvi Kapoor, Kriti Sanon, and Tara Sutaria sharing their beauty secrets. Courtesy Jay Sean, Gurbax, Oaff & Savera, the musical vibes were on point and kept everyone energized throughout the weekend! Plus, the #NykaaPlayShow added an interactive twist, featuring fun challenges and giveaways that kept the excitement going. With over 80 international and homegrown brands showcasing their latest products, Nykaaland 2.0 truly celebrated beauty in all its forms. [Nykaaland, Nykaa, Beauty, Beauty’s Biggest Playground]