Obeetee Carpets

Crafted from the coarse, strong stems of the jute plant, jute rugs are a stylish, eco-friendly decor option. When woven traditionally, jute can be dyed to create elegant patterns and designs, the natural fibre producing a rustic aura suitable for both indoor and outdoor decor statements. The true beauty of jute, however, is that it is sustainable. Harvested from plant sources, these fibres are renewable, ensuring that each jute rug we produce contributes to a healthier planet. Stuck in your search for rugs for a simple home decor update? Choose jute for a rug decor statement that’s as kind to the Earth as it is to your home. #juterugs #jute #obeetee

From the heart of the Mirzapur-Bhadohi belt in the late 90s, artisans crafted the beautiful Lychee carpet, a design that soon captured the world. Its simple motif, reminiscent of the lychee fruit, carries deep significance, drawing from the Persian Boteh with its floral spray and cypress tree, a symbol of life and eternity. Part of Obeetee's Nizam collection, this carpet boasts 145 knots per square inch of premium New Zealand wool. Its perfect symmetry and intricate beauty mean three weavers working eight hours a day can only complete 2 inches. This timeless design brought livelihoods to many and became a cherished piece in homes around the globe.

The beauty of handcrafted design starts with perfecting the building blocks, weaving together threads of carefully dyed yarn to form patterns and motifs that become the living tapestry of the carpet. At Obeetee, we’re committed to preserving traditional hand-weaving techniques, and that commitment also puts us in a position to support the art of slow luxury.    In a world where fast production and instant gratification are dominant, we recognize that each carpet carries its character. The process of handcrafting ensures that no two pieces are identical - minor flaws and discrepancies in colour and design are birthmarks, symbols of the love, passion, and care that go into the long hours spent at the loom. It’s always tempting to do things fast, producing many rather than a few, but the time taken to craft a bespoke, beautiful carpet would pass whether we produced the carpet or not - so why not spend it perfecting an increasingly rare craft? 

No matter where life takes you, the presence of those who love you lingers like a quiet embrace. Cherish and celebrate this love, every single day.

Our ‘Rangrez’ hand-knotted wool and silk rug finds itself in the company of some of the finest in design, and we couldn’t be more thrilled. Thank you, Architectural Digest, for spotlighting the art of handmade carpets and the craftsmanship that brings them to life. Here’s to weaving stories that stand the test of time!

Some conversations hold the weight of legacy. Some design discussions weave the past into the future. When the Obeetee design team sits down with Anju Modi, you know something extraordinary is in the making. What do you think is brewing? Anju Modi #designselection #obeetee #carpets

This 76th Republic Day, Obeetee celebrates the threads that have shaped India’s story – from the vision of our Constitution to the artistry of our craftspeople. With over a century of heritage woven into the fabric of our nation, we honor the milestones that define us and look forward to a future that continues to thrive in unity and creativity. A very Happy Republic Day!

Viraasat was a collection that was all about weaving legacies. Through the medium of the carpet, our collaborators, designers Tarun Tahiliani, Anju Modi, Anita Dalmia and Ashdeen Lilaowala, explored a shared cultural inheritance of artistry. Today, we’re celebrating the thread that ties us together, in the latest publication of Architectural Digest. Find our stories in these pages, and celebrate the beauty of creation with us. #ADDS #viraasat

It takes a keen eye to recognize true mastery. Luckily for us, exquisite craftsmanship is in our DNA. Cultivating legacies and preserving tradition are at the heart of our story. Over the years, we’ve found our identity in timeless design that is authentically Obeetee - a celebration of Indian cultural heritage. This story of our legacy was featured in Livingetc’s 8th Anniversary Issue: ‘At the Altar of Authenticity’. In a profile titled ‘Custodians of Craft’, Livingetc interviewed our President (domestic business), Angelique Dhama, and Chairman of Obeetee Carpets, Rudra Chatterjee about the role of identity, craft, and community in defining Obeetee’s journey. Catch our coverage in the January edition of Livingetc, the definitive voice on home decor, interior design, and lifestyle trends in India. Nestled alongside fascinating stories from the industry, learn more about Obeetee, and explore the magic of weaving authenticity into your craft.

Carpets have existed for centuries - they are practical and functional, and they are beautiful. When we design a carpet, we’re thinking about how to fit every home’s needs, providing the finishing touch to a design narrative and creating an avenue through which each homeowner can make a statement about their personality and their taste in art, design, and decor. So, we often ask ourselves, why limit our creativity to the carpet as floor furnishing? At Obeetee, we’ve decided to push the boundaries with the latest trend in decor - carpets as wall art. This New Year, as you look for new ways to express yourself through home decor, consider how you can challenge the ordinary, and you will open the door to new forms of artistic expression, even if it takes putting a carpet up instead of a painting.