Patvin Engineering Private Limited reposted this
𝗪𝗲 𝗷𝘂𝘀𝘁 𝘄𝗼𝗻 𝗮𝗻 𝗼𝗿𝗱𝗲𝗿 𝗳𝗿𝗼𝗺 𝗮 𝗿𝗲𝗽𝘂𝘁𝗲𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝘆! ( Read till last, interesting experience shared ) They chose us, Patvin Engineering Private Limited, because they knew our reputation and track record for delivering energy-efficient systems that perform exceptionally well for our customers. In short, our company is a known brand with both a strong brand reputation and brand value—and this got me thinking about how the two are connected. 𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲 𝘃𝘀. 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? Brand Value is the financial worth of your brand—it’s how much your brand contributes to your business’s revenue, customer loyalty, and market presence. Brand Reputation, on the other hand, is how people perceive your brand—do they trust it? Do they believe in your quality and reliability? 𝗪𝗵𝘆 𝗔𝗿𝗲 𝗕𝗼𝘁𝗵 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? Reputation builds trust. Without it, customers won’t stick around. Value drives growth. A strong brand value attracts new customers and fuels business expansion. But here’s the key: Reputation comes first. You can’t build brand value without a good reputation. It’s your reputation that gets customers to choose you over the competition, just like it did for us with this recent order. 𝗔 𝗟𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝗠𝗦𝗠𝗘𝘀 For smaller businesses, focusing on reputation is a great starting point: Trust earns loyalty. Loyal customers become advocates for your business. Reputation opens doors. It helps you compete with bigger players. Value follows reputation. Over time, trust translates into growth, revenue, and sustainability. Winning this order reinforced what we’ve always believed: brand reputation and brand value go hand in hand. Delivering consistent quality, staying reliable, and putting customers first will always pay off—because that builds trust and, ultimately, long-term success. 𝗣.𝗦 - 𝗡𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝗵𝗼𝘄 𝘀𝘁𝗿𝗼𝗻𝗴 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 𝗶𝘀 𝗣𝗿𝗶𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹 𝗺𝗮𝗸𝗲𝗿 𝗼𝗿 𝗯𝗿𝗲𝗮𝗸𝗲𝗿. Your offering has to be a great value proposition and should not be more expensive than the other competitors. What about you? Which do you think is more important for businesses—brand value or brand reputation?