Paul John Whisky reposted this
Business Strategy| sales & distribution| channel Management| team Management| Product Launches
Is your drink just a drink, or a story waiting to be told? 🥃 In 2024, consumers aren’t just looking for what's on the shelf. They’re seeking something deeper—an experience, a connection, a story. That’s why higher-quality Whisky is the real game-changer. With extensive experience in alcobev industry, I've witnessed a remarkable evolution in how consumers approach their Whisky choices. More than the price, people now look at quality, authenticity, heritage, and origins. Consumers want to know the WHY behind their Whisky and its journey from grain to glass. Here are some current trends: ➡️ Local flavours are now Global delights Indian distilleries use local grains and unique international processes. They are producing whiskies that carry the essence of our land. This authenticity appeals not only to domestic consumers but is gaining recognition on the global stage. ➡️ Educating consumers on niche spirits Consumers now want to be educated about their drinks. Understanding the flavour profile, how it is made, and the heritage behind each bottle allows consumers to appreciate their drink fully. It’s not just about tasting—it’s about experiencing the craft behind it. Today’s whisky is handcrafted with passion and discovered with education. So, the future of whisky is about more than what’s in the bottle. It’s about the stories behind it, the people who craft it, and the experiences and conversations it creates. What’s the story behind your favourite whisky? It’s a question worth pondering. 🍸