Pepper Content

Introducing the AI-powered Content Marketing Platform ✨ Ideate, create, manage, distribute and measure your content marketing, under one roof. Accelerate your revenue with content marketing. Head to http://bit.ly/3LRJiBE to book a demo!

We’re thrilled to announce that Pepper Content will be at FUTR Asia Summit 2024! Our Co-Founder and CEO, Anirudh Singla, and Sneha Iyer, Head of Creative Business along with Akshay Trivedi will be sharing their expertise on shaping the future of content and creativity. Date: December 5, 2024 Venue: Sands Expo & Convention Centre, Singapore We can’t wait to connect with global leaders and innovators at this incredible event. See you there!

What an incredible evening with our B2B marketing leaders in Bangalore! We had an insightful discussion on how content marketing is evolving throughout the buyer’s journey and the changing role of content at each stage. Together, we explored the latest shifts in end-to-end marketing strategies, shared ideas on improving customer journeys, and brainstormed how to make content more effective at every stage. It wasn’t just about strategy, it was about building meaningful relationships with like-minded professionals over great conversations, food, and drinks. A heartfelt thank you to all the attendees for their enthusiasm and valuable contributions. Saptarshi Roy Chaudhury, Umang Sharma, Malhar Barai, Deepak Varghese, Sangeeta Thomas, Sudiptaa Paul Choudhury IoD, Amit Shah, Asad Farhan Ahmed, Subhash Dawda, Anirudh Singla, Neema Jayadas, Tushar Singh A big shoutout to the amazing team whose tireless efforts made this event a grand success. Shabin George, Muhammad Ahmed Chhabdia, Saloni Dassani C., Satyarth Prakash, Deepika Muchhala, Hasti Vora Looking forward to taking these insights with us as we continue the journey ahead! Stay tuned for what’s next!

"Specialized expertise rooted in company culture drives the best content," says LinkedIn’s Anne McSilver in our Global Marketing Leaders podcast episode. Anne highlights the unmatched quality and consistency that in-house content teams bring, emphasizing their crucial role in shaping authentic, impactful messaging—a perspective we deeply resonate with at Pepper Content. As AI’s role in content marketing grows, Anne also shares a thoughtful reminder about finding the right balance: leveraging AI tools responsibly to keep communication authentic and trustworthy. If you’re curious about the future of content marketing and seeking a grounded approach to integrating AI, don’t miss this insightful episode. Excited to hear your thoughts—drop a comment on the video! https://lnkd.in/drn2NAny

As we celebrate the festival of lights, let’s also ignite the power of ideas, words, and creativity! Just as Diwali unites us in celebration, Pepper Content is on a mission to connect businesses with creators who bring brands to life and spark meaningful connections. This festive season, may your stories shine even brighter, your creativity reach new heights, and your aspirations come ever closer. From all of us at Pepper Content, wishing you a Diwali filled with light, joy, and boundless inspiration!

On October 17, we hosted yet another roundtable dinner in New York with an incredible group of marketing leaders and CMOs. The evening was filled with lively discussions about the impact of AI on content marketing. We explored the challenges and opportunities, sharing our insights on combining traditional marketing practices with AI tools to remain relevant in a rapidly evolving landscape. A heartfelt thank you to everyone who joined us for their valuable insights and contributing to a wonderful experience! Gallant Chen, Pete Santaniello, Gaurav Bhuwan, Lisa Choi Owens, Julie Triolo, Joe Lazer (Lazauskas), Marcio A., Tucker Wieland, Emma Miller, Vikrant Gaikwad, Alison Ehrmann, Emily Anne Epstein, Prathima Pinnamaneni, Catrinel Bartolomeu, Esther Shemeth, Rushika Panpaliya We would also like to extend a special thank you to the amazing team who worked tirelessly behind the scenes to bring this event to life. Shabin George, Muhammad Ahmed Chhabdia, Deepika Muchhala, Archan Basu, Trishita Jain

We had the chance to host Alison Jarris, AI Demand Content Marketing Lead at Google Cloud, on our Global Marketing Leaders Podcast 2023! She shared her journey in content marketing and some powerful insights. Alison believes that “marketing and sales can become an echo chamber,” so marketers need to ask, "What problem are we solving? Who are we really talking to?" She also emphasized the power of a well-built content stack that tracks the funnel journey, focusing on data-driven goals. Her take on innovation? "Marketers should be scrappy, try new things, but keep clear metrics each step of the way." Tune in to hear more of Alison's wisdom and elevate your content game! https://lnkd.in/d9UA_aEs

Content strategy that truly stands out! In our Global Marketing Leaders podcast series, Joe Lazer (Lazauskas), former Chief Marketing Officer at Contently shared some powerful insights on creating a content strategy that doesn’t just blend in—it makes waves. His key takeaway? Build authentic connections with your audience. As Joe put it, "The most scalable way to create a winning content strategy isn’t to copy what others are doing—it’s to develop a unique voice and share ideas that resonate with your specific audience." Forget about quick fixes—it’s all about understanding your audience on a deeper level and delivering content that genuinely adds value. Hear the entire podcast for more insights that still feel just as relevant today, especially for marketers looking to make a real impact with their content. https://lnkd.in/dFn9H2JZ

On October 3, we had the pleasure of hosting a roundtable dinner in the New York with esteemed marketing leaders and CMOs. The evening involved an insightful discussion around the increasing role of AI in content marketing. The conversation highlighted how AI is driving innovation in content marketing, from automating content creation to enhancing personalization. A sincere thank you to all the attendees for their valuable insights making the evening memorable. Joe McCambley, Joe Lazer (Lazauskas), Victoria Bishara de Leon, Suzanne Rabicoff, Apoorva Shah, Samantha Azzarello, Catie Grasso, Morgan McLean, Courtney Colwell, W. Christine Choi, Gary Bongiorni, Akua Ardayfio, Ece "AJ" Kucukcetin, Melissa H., Joseph Fiorie,

We had the pleasure of chatting with Katie Ryan O'Connor, former Vice President of Content at Okta who took us through her unique journey from journalism to content marketing, revealing how she’s mastered the art of using storytelling to solve real business problems. Katie’s perspective was refreshing: "Great content doesn’t just tell a story; it shapes strategy." She emphasized the importance of using content to drive engagement, demand generation, and boost earned media—all while staying aligned with overall business objectives. One of her biggest focuses is team-building, where she shared, "Finding people who can adapt and think on their feet is key to success." And when it comes to content marketing, Katie’s view is simple yet powerful: "It’s not a side task; it’s the heart of business growth." Don’t miss out on Katie’s incredible insights! https://lnkd.in/dqFBTTKV